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Taofeek O Dalamu

Biographic Data

ID1642080
NAMETaofeek O Dalamu
GIVEN NAMESTaofeek
FAMILY NAMEO Dalamu
SIGNATUREDALAMU T O
AFFILIATIONSUniversity of Lagos
ORCID0000-0002-5494-4854
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS1
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2024
H-INDEX1
  • Exploring 2020 #ENDSARS Protests’ Components in Nigeria within the Schematics of Social Semiotics

    Open Access•Taofeek O Dalamu, Ke Yang et al.•ARTICLE•Revista de Estudos da Linguagem•2024

    This study examined the semiotic resources of the October 2020 #ENDSARS protests in Nigeria, manifesting the affordances operational in the protests. The investigation beckoned on 13 different communicative semiotic configurations, employing Halliday’s grammatical group rank, to delineate the structures. This paved the way for tables and graphs to account for the written modes’ recurrent components. Kinesics such as proxemics, gestures, and gaze …

  • Mode, the hub of multimodality: A case study of Oral-B(R) Toothpaste advertising

    Open Access•Taofeek O Dalamu•ARTICLE•DELTA Documentação de Estudos em…•2023•References: 11

    This study investigates the nature of modal constructs in advertising commercial, operational in Oral-B(R) Toothpaste, to explain the mechanistic integration of modes, unified to generate holistic meaning. With the application of the mood system and kinesics concepts, the author is able to interpret the video for readers. Besides using statistical substances (tables and graphs) to explore the modes, one observes a fragmentation of structures of s…

  • Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm

    Open Access•Taofeek O Dalamu, Gbenga Ogunlusi•ARTICLE•Anagramas - Rumbos y sentidos de…•2020

    This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio-cultural resources as normative channels of persuading readers to consumption. To achieve that goal, ten advertisements of financial, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising frameworks, functioned as data of analysis. After stratifying the advertisements into appropriate…

  • Black: A Persuasive Metaphor in Guinness Stout's Advertisements in Nigeria

    Open Access•Taofeek O Dalamu•ARTICLE•Revista de Humanidades•2020

    This study investigated the terminology of Black as a career metaphor that promotes the image of Guinness®. Thus, six ads of Guinness, deploying Black as the hub, were selected for illustrations. The author adopted Lakoffian-Johnsonian concept of metaphor supported with the Hallidayan mood system for the analysis. As Guinness embraces qualities of Black as its stronghold-cum-primary source domain, the study revealed the model as being very distin…

  • Halliday's Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa c…

    Open Access•Taofeek O Dalamu•ARTICLE•Revista de Estudos da Linguagem•2019•Cited by: 1

    It is no gainsaying that English is not only renowned in world affairs; its hegemony over other languages seems incontestable, and perhaps, unchecked. The domineering behavior has persuaded an L2 speaker to seek the knowledge of the language at all costs. It is fascinating to propose that the Halliday's mood system could play a vibrant role in the understanding of the structures of English. This basis inspired the study to elucidate the arms of t…

  • Halliday's Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa c…

    Open Access•Taofeek O Dalamu•ARTICLE•Revista de Estudos da Linguagem•2019•Cited by: 1

    It is no gainsaying that English is not only renowned in world affairs; its hegemony over other languages seems incontestable, and perhaps, unchecked. The domineering behavior has persuaded an L2 speaker to seek the knowledge of the language at all costs. It is fascinating to propose that the Halliday's mood system could play a vibrant role in the understanding of the structures of English. This basis inspired the study to elucidate the arms of t…

  • Halliday's Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa c…

    Open Access•Taofeek O Dalamu•ARTICLE•Revista de Estudos da Linguagem•2019•Cited by: 1

    It is no gainsaying that English is not only renowned in world affairs; its hegemony over other languages seems incontestable, and perhaps, unchecked. The domineering behavior has persuaded an L2 speaker to seek the knowledge of the language at all costs. It is fascinating to propose that the Halliday's mood system could play a vibrant role in the understanding of the structures of English. This basis inspired the study to elucidate the arms of t…

  • Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm

    Open Access•Taofeek O Dalamu, Gbenga Ogunlusi•ARTICLE•Anagramas - Rumbos y sentidos de…•2020

    This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio-cultural resources as normative channels of persuading readers to consumption. To achieve that goal, ten advertisements of financial, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising frameworks, functioned as data of analysis. After stratifying the advertisements into appropriate…

  • Black: A Persuasive Metaphor in Guinness Stout's Advertisements in Nigeria

    Open Access•Taofeek O Dalamu•ARTICLE•Revista de Humanidades•2020

    This study investigated the terminology of Black as a career metaphor that promotes the image of Guinness®. Thus, six ads of Guinness, deploying Black as the hub, were selected for illustrations. The author adopted Lakoffian-Johnsonian concept of metaphor supported with the Hallidayan mood system for the analysis. As Guinness embraces qualities of Black as its stronghold-cum-primary source domain, the study revealed the model as being very distin…

  • Mode, the hub of multimodality: A case study of Oral-B(R) Toothpaste advertising

    Open Access•Taofeek O Dalamu•ARTICLE•DELTA Documentação de Estudos em…•2023•References: 11

    This study investigates the nature of modal constructs in advertising commercial, operational in Oral-B(R) Toothpaste, to explain the mechanistic integration of modes, unified to generate holistic meaning. With the application of the mood system and kinesics concepts, the author is able to interpret the video for readers. Besides using statistical substances (tables and graphs) to explore the modes, one observes a fragmentation of structures of s…

  • Exploring 2020 #ENDSARS Protests’ Components in Nigeria within the Schematics of Social Semiotics

    Open Access•Taofeek O Dalamu, Ke Yang et al.•ARTICLE•Revista de Estudos da Linguagem•2024

    This study examined the semiotic resources of the October 2020 #ENDSARS protests in Nigeria, manifesting the affordances operational in the protests. The investigation beckoned on 13 different communicative semiotic configurations, employing Halliday’s grammatical group rank, to delineate the structures. This paved the way for tables and graphs to account for the written modes’ recurrent components. Kinesics such as proxemics, gestures, and gaze …

Discourse Analysis in Language Studies (5 works) · Digital Communication and Language (3 works) · Language, Metaphor, and Cognition (3 works) · Linguistics (3 works) · Philosophy (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Literary Theory and Cultural Hermeneutics (2 works) · Psychology (2 works)

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