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Tanveer Kajla

Biographic Data

ID1644548
NAMETanveer Kajla
GIVEN NAMESTanveer
FAMILY NAMEKajla
SIGNATUREKAJLA T
AFFILIATIONSAssistant Professor Department of Management Studies, NALSAR University of Law Hyderabad India
ORCID0000-0002-5528-9804
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS2
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Advancing Consumer Studies Through a Systematic Review of Sustainable Consumption and Sustainable Development Goals

    Open Access•Guneet Chawla, Sahil Raj et al.•ARTICLE•Business Strategy and the…•2026

    Sustainable consumption (SC) has become a critical pillar in advancing the United Nations Sustainable Development Goals (SDGs). This study delves into the interdisciplinary literature on SC and the SDGs to develop a comprehensive framework. Drawing on an analysis of 225 articles, the study uncovers structural patterns, identifies dominant thematic domains, traces longitudinal research trends and establishes interconnections between SC and specifi…

  • Dark side of skin-lightening products: Social responsibility of advertisers

    Open Access•Sahil Raj, Brinda Sampat et al.•ARTICLE•International Social Science…•2022•Cited by: 2•References: 66

    The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…

  • Dark side of skin-lightening products: Social responsibility of advertisers

    Open Access•Sahil Raj, Brinda Sampat et al.•ARTICLE•International Social Science…•2022•Cited by: 2•References: 66

    The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…

  • Dark side of skin-lightening products: Social responsibility of advertisers

    Open Access•Sahil Raj, Brinda Sampat et al.•ARTICLE•International Social Science…•2022•Cited by: 2•References: 66

    The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…

  • Advancing Consumer Studies Through a Systematic Review of Sustainable Consumption and Sustainable Development Goals

    Open Access•Guneet Chawla, Sahil Raj et al.•ARTICLE•Business Strategy and the…•2026

    Sustainable consumption (SC) has become a critical pillar in advancing the United Nations Sustainable Development Goals (SDGs). This study delves into the interdisciplinary literature on SC and the SDGs to develop a comprehensive framework. Drawing on an analysis of 225 articles, the study uncovers structural patterns, identifies dominant thematic domains, traces longitudinal research trends and establishes interconnections between SC and specifi…

Advertising (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Christian ministry (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Environmental Sustainability in Business (1 works) · Law (1 works) · Marketing (1 works) · Marketing (1 works) · Moderation (1 works)

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