Jan P L Schoormans
Biographic Data
| ID | 1654939 |
|---|---|
| NAME | Jan P L Schoormans |
| GIVEN NAMES | Jan P L |
| FAMILY NAME | Schoormans |
| SIGNATURE | SCHOORMANS J P L |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 2 |
How actors can influence the legitimation of new consumer product categories
Aesthetic appraisal of product designs
Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by manipulating both processes separately: typicality by prototype deviation and arousal by colour saturation levels. We demonstrate that typicality has a …
An exploratory study of the relation between concrete and abstract product attributes
The effect of new package design on product attention, categorization and evaluation
The effects of product expertise on consumer evaluations of new-product concepts
How actors can influence the legitimation of new consumer product categories
The effect of new package design on product attention, categorization and evaluation
Aesthetic appraisal of product designs
Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by manipulating both processes separately: typicality by prototype deviation and arousal by colour saturation levels. We demonstrate that typicality has a …
The effects of product expertise on consumer evaluations of new-product concepts
The effects of product expertise on consumer evaluations of new-product concepts
The effect of new package design on product attention, categorization and evaluation
An exploratory study of the relation between concrete and abstract product attributes
Aesthetic appraisal of product designs
Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by manipulating both processes separately: typicality by prototype deviation and arousal by colour saturation levels. We demonstrate that typicality has a …
How actors can influence the legitimation of new consumer product categories
Mathematics (5 works) · Business (4 works) · Product (mathematics (4 works) · Color perception and design (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Psychology (3 works) · Categorization (2 works) · Cognitive psychology (2 works)