Stefan F Bernritter
Biographic Data
| ID | 1655071 |
|---|---|
| NAME | Stefan F Bernritter |
| GIVEN NAMES | Stefan F |
| FAMILY NAME | Bernritter |
| SIGNATURE | BERNRITTER S F |
| AFFILIATIONS | King's College London |
| ORCID | 0000-0002-4291-7824 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content
AI is increasingly generating creative content, from ads to visual designs, but consumers often respond with aversion. Across six experiments, we show when and why this resistance can be reduced. We reveal a counterintuitive effect of expectancy disconfirmation: AI underperforming increases the likelihood that consumers choose its content (compared with human-generated content), whereas AI overperforming decreases it. This effect is driven by ove…
Mobile Technology and Advertising
“Don’t Worry, We Are Here for You”
The Covid-19 pandemic increases consumers’ worries and makes them experience a loss of control over their lives. We investigate how these factors affect the roles that brands play in consumers’ lives. Results of a longitudinal survey (N = 5,393) and an online experiment (N = 387) show that brands gain relevance and are more firmly included in consumers’ self-concepts if consumers experience more worries about Covid-19 and a lack of control. Brand…
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“Don’t Worry, We Are Here for You”
The Covid-19 pandemic increases consumers’ worries and makes them experience a loss of control over their lives. We investigate how these factors affect the roles that brands play in consumers’ lives. Results of a longitudinal survey (N = 5,393) and an online experiment (N = 387) show that brands gain relevance and are more firmly included in consumers’ self-concepts if consumers experience more worries about Covid-19 and a lack of control. Brand…
Mobile Technology and Advertising
Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content
AI is increasingly generating creative content, from ads to visual designs, but consumers often respond with aversion. Across six experiments, we show when and why this resistance can be reduced. We reveal a counterintuitive effect of expectancy disconfirmation: AI underperforming increases the likelihood that consumers choose its content (compared with human-generated content), whereas AI overperforming decreases it. This effect is driven by ove…
Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Marketing (2 works) · Perception (2 works) · Psychology (2 works) · Social Psychology (2 works) · 2019-20 coronavirus outbreak (1 works) · Affect (linguistics (1 works)