Jan Kietzmann
Biographic Data
| ID | 1655159 |
|---|---|
| NAME | Jan Kietzmann |
| GIVEN NAMES | Jan |
| FAMILY NAME | Kietzmann |
| SIGNATURE | KIETZMANN J |
| AFFILIATIONS | University of Victoria |
| ORCID | 0000-0002-3576-994X |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 82 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Examining Consumer Appraisals of Deepfake Advertising and Disclosure
Deepfakes are a controversial and emerging AI-facilitated advertising tool warranting empirical exploration. This research explores the phenomenon of deepfake advertising, and how deepfake quality, disclosure presence, and disclosure characteristics are appraised by consumers to influence advertising outcomes. Across three experimental studies utilizing deepfake advertisements, this research reveals that high-quality deepfake advertisements are a…
Supporting and Humiliating Dignity with Biometric Technologies
Preparing for an Era of Deepfakes and AI-Generated Ads
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate many advertising processes and produce “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. The emerging practice of synthetic adverti…
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
Creative artificial intelligence technologies ( e.g. , deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tool…
Fitted
Dressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature remains limited with only mixed results. This research is the first focussed investigation to examine the effects of academic dress formality on the ‘big two’ of impression formation, perceptions of warmth and competence. In a series of three controlled laboratory experiments (total N = 1361),…
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Social media? It's serious! Understanding the dark side of social media
Emotions and sentiment
Artists of all genres express their emotions through their creations and market their works online. We argue that in marketing their work online, it is important to understand not only the emotional responses of the artistic works themselves but also that the sentiment evoked on their websites matters. Developing the correct website sentiment can have favorable consequences. It can increase the interest of potential consumers, assure that appropr…
Is it all a game? Understanding the principles of gamification
Ride On! Mobility Business Models for the Sharing Economy
The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging "sharing economy" is particularly interesting in the context of cities that struggle with population growth and increasing density. While shari…
Bittersweet! Understanding and Managing Electronic Word of Mouth
For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms. This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative mod…
Unpacking the social media phenomenon
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
Social media? Get serious! Understanding the functional building blocks of social media
Ride On! Mobility Business Models for the Sharing Economy
The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging "sharing economy" is particularly interesting in the context of cities that struggle with population growth and increasing density. While shari…
Unpacking the social media phenomenon
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
Social media? Get serious! Understanding the functional building blocks of social media
Unpacking the social media phenomenon
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
Bittersweet! Understanding and Managing Electronic Word of Mouth
For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms. This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative mod…
Ride On! Mobility Business Models for the Sharing Economy
The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging "sharing economy" is particularly interesting in the context of cities that struggle with population growth and increasing density. While shari…
Is it all a game? Understanding the principles of gamification
Emotions and sentiment
Artists of all genres express their emotions through their creations and market their works online. We argue that in marketing their work online, it is important to understand not only the emotional responses of the artistic works themselves but also that the sentiment evoked on their websites matters. Developing the correct website sentiment can have favorable consequences. It can increase the interest of potential consumers, assure that appropr…
Social media? It's serious! Understanding the dark side of social media
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Preparing for an Era of Deepfakes and AI-Generated Ads
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate many advertising processes and produce “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. The emerging practice of synthetic adverti…
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
Creative artificial intelligence technologies ( e.g. , deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tool…
Fitted
Dressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature remains limited with only mixed results. This research is the first focussed investigation to examine the effects of academic dress formality on the ‘big two’ of impression formation, perceptions of warmth and competence. In a series of three controlled laboratory experiments (total N = 1361),…
Supporting and Humiliating Dignity with Biometric Technologies
Examining Consumer Appraisals of Deepfake Advertising and Disclosure
Deepfakes are a controversial and emerging AI-facilitated advertising tool warranting empirical exploration. This research explores the phenomenon of deepfake advertising, and how deepfake quality, disclosure presence, and disclosure characteristics are appraised by consumers to influence advertising outcomes. Across three experimental studies utilizing deepfake advertisements, this research reveals that high-quality deepfake advertisements are a…
Computer Science (8 works) · Business (7 works) · Advertising (6 works) · Sociology (6 works) · Artificial Intelligence (4 works) · Digital Marketing and Social Media (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Misinformation and Its Impacts (3 works) · Political science (3 works) · Psychology (3 works)