Guilherme D Pires

Biographic Data

ID1655554
NAMEGuilherme D Pires
GIVEN NAMESGuilherme D
FAMILY NAMEPires
SIGNATUREPIRES G D
AFFILIATIONSUniversity of Newcastle Australia
ORCID0000-0003-3533-2550
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS5
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2019
H-INDEX1

  • The National Student Survey: Validation in Portuguese medical students

    Maria João Martins, Tiago Reis Marques et al.ARTICLEAssessment & Evaluation in Higher…2019

    The UK National Student Survey (NSS) is a sound and widely used instrument for assessing students’ academic experiences. We aimed to translate the NSS for Portuguese students and to validate the instrument in a sample of medical undergraduates. The research team translated and adapted the NSS for Portuguese students (NSS-P). The survey was administered on an online platform to 1,256 final-year students at eight Portuguese medical schools. A total…

  • The Interaction of Foreign Direct Investment with Electronic Commerce in Less Developed Countries

    Guilherme D Pires, Guilherme Pires et al.ARTICLEForum for Social Economics2008References: 1

    This paper argues that the international growth of e-commerce (whether business–business, business–consumer or consumer–business) can increase a critical technology infrastructure gap that disadvantages less-developed countries (LDCs) in their future e-commerce participation. This gap is linked to the type as well as the volume of foreign direct investment (FDI) which economies at different levels of development attract. The macro technical, lega…

  • Improving expatriate adjustment and effectiveness in ethnically diverse countries: Marketing insights

    Guilherme D Pires, Guilherme Pires et al.ARTICLECross Cultural Management An…2006

    Purpose – Sets out to argue that training and adjustment strategies based on immersion in a foreign culture, in order to reduce expatriate culture shock, can be improved by training that addresses how to use related ethnic networks within the host country. Design/methodology/approach – A framework used for the examination of the cultural adjustment process of long-term migrants is used to draw implications for the adjustment process of expatriate…

  • Ethnic Marketing: Accepting the Challenge of Cultural Diversity

    Guilherme D Pires, Guilherme Pires et al.BOOKEthnic Marketing2004

    1. Introduction 2. From Target Marketing to Ethnic Marketing 3. Ethnic Consumers and Ethnic Groups 4. Ethnic Market Segmentation and Aggregates of Ethnic Groups 5. Assessing Ethnic Group Substance for Marketing Purposes 6. Understanding the Decision Processes of Ethnic Consumers 7. Competitive Advantage and Consumer Loyalty in Ethnic Markets 8. Identifying and Reaching an ethnic Market: Methodological Issues 9. Ethnic Marketing in Practice - Mark…

  • Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Markets

    Guilherme D Pires, Patricia Stanton et al.ARTICLEJournal of Multilingual and…2000Cited by: 5References: 2

    Within a culturally diverse nation such as Australia there are many ethnic groups of widely differing size. The decision to market to individual or aggregates of groups requires the identification of differences and similarities among them. The infusion of new migrants, and interaction between ethnicity and the acculturation process, may either increase or reduce the desirability of targeting individual ethnic groups. This creates the need for a …