Cleopatra Veloutsou

Biographic Data

ID1655580
NAMECleopatra Veloutsou
GIVEN NAMESCleopatra
FAMILY NAMEVeloutsou
SIGNATUREVELOUTSOU C
AFFILIATIONSCoventry University
ORCID0000-0002-1373-6338
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1998
LATEST PUBLICATION YEAR2023
H-INDEX0

  • Metaverse marketing

    Open AccessYogesh K Dwivedi, Laurie Hughes et al.ARTICLEPsychology and Marketing2023

    The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…

  • Sex‐related differences of public relations managers in consumer goods companies in Greece and Italy

    Open AccessGeorge G Panigyrakis, Cleopatra Veloutsou et al.ARTICLEWomen in Management Review1998

    This paper discusses sex‐related differences in Greek and Italian public relations managers comparing individual characteristics, role, level of contact and perceived quality of relations with the various interfaces, allocation of their working time, difficulties encountered and solutions proposed. The results generally support the hypothesis that there is no difference between male and female Greek and Italian public relations managers, although…