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Ajay K Kohli

Biographic Data

ID1655628
NAMEAjay K Kohli
GIVEN NAMESAjay K
FAMILY NAMEKohli
SIGNATUREKOHLI A K
AFFILIATIONSThe University of Texas at Austin
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS2
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1989
LATEST PUBLICATION YEAR1993
H-INDEX1
  • Market Orientation

    Open Access•Bernard J Jaworski, Ajay K Kohli•ARTICLE•Journal of Marketing•1993

    This research addresses three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) Does the linkage between a market orientation and business performance depend on the environmental context? The findings from two national samples suggest that a market orientation is related to top management emphasis on the orientation, risk aversion o…

  • Market Orientation

    Open Access•Ajay K Kohli, Bernard J Jaworski•ARTICLE•Journal of Marketing•1990

    The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a market orientation. They draw on the occasional writi…

  • Knowledge Disavowal

    Open Access•Rohit Deshpandé, Ajay K Kohli•ARTICLE•Knowledge•1989•Cited by: 2•References: 14

    Several scholars have alluded to the pervasiveness of the phenomenon of knowledge disavowal in organizations — the avoidance of available knowledge in order to protect the status quo. This study empirically investigates structural antecedents of the phenomenon in large manufacturing organizations, develops implacations for managing organizational knowledge systems, and suggests directions for future research

  • Knowledge Disavowal

    Open Access•Rohit Deshpandé, Ajay K Kohli•ARTICLE•Knowledge•1989•Cited by: 2•References: 14

    Several scholars have alluded to the pervasiveness of the phenomenon of knowledge disavowal in organizations — the avoidance of available knowledge in order to protect the status quo. This study empirically investigates structural antecedents of the phenomenon in large manufacturing organizations, develops implacations for managing organizational knowledge systems, and suggests directions for future research

  • Knowledge Disavowal

    Open Access•Rohit Deshpandé, Ajay K Kohli•ARTICLE•Knowledge•1989•Cited by: 2•References: 14

    Several scholars have alluded to the pervasiveness of the phenomenon of knowledge disavowal in organizations — the avoidance of available knowledge in order to protect the status quo. This study empirically investigates structural antecedents of the phenomenon in large manufacturing organizations, develops implacations for managing organizational knowledge systems, and suggests directions for future research

  • Market Orientation

    Open Access•Ajay K Kohli, Bernard J Jaworski•ARTICLE•Journal of Marketing•1990

    The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a market orientation. They draw on the occasional writi…

  • Market Orientation

    Open Access•Bernard J Jaworski, Ajay K Kohli•ARTICLE•Journal of Marketing•1993

    This research addresses three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) Does the linkage between a market orientation and business performance depend on the environmental context? The findings from two national samples suggest that a market orientation is related to top management emphasis on the orientation, risk aversion o…

Business (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Knowledge management (2 works) · Market Orientation (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Business Strategy and Innovation (1 work)

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