M S Balaji
Biographic Data
| ID | 1655680 |
|---|---|
| NAME | M S Balaji |
| GIVEN NAMES | M S |
| FAMILY NAME | Balaji |
| SIGNATURE | BALAJI M S |
| AFFILIATIONS | École Supérieure de Commerce de Rennes |
| ORCID | 0000-0002-6003-7644 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Stimulating Environmentally Responsible Behavior in Electronic Markets
This study adopts a mixed‐method approach to examine the key drivers of perceived value for refurbished products in rapidly expanding electronic marketplaces. Through in‐depth interviews and focus groups, key antecedents are identified, followed by conceptual model testing using the stimulus–organism–response framework. Quantitative analysis is conducted using covariance‐based structural equation modeling and artificial neural networks. The resul…
Game On
Effective customer engagement with tourism brands is crucial for influencer marketing and can be significantly enhanced through creative and innovative message strategies that capture customer attention. This paper examines the impact of gamified messages—a novel message modality—on customer engagement with tourism brands. The results of the four studies herein show that gamified messages lead to higher customer engagement with tourism brands tha…
Progress in research on tourists with mental disorders
The global rise in mental disorders presents new challenges for tourism, an industry inadequately prepared to accommodate tourists with such conditions. Despite increasing scholarly interest in recent years, the study of tourists with mental disorders remains fragmented and underdeveloped. This work critically reviews 38 academic papers on this focal subject, published from 2004 to 2024, employing systematic narrative analysis. It identifies ten …
In diversity lies opportunity
Purpose Online retailers often recommend complementary products alongside focal products, but little is known about how these recommendations influence consumer perceptions and purchase decisions. This research investigates the effects of complementary product diversity and message framing on purchase intentions for both the focal and the complementary products. Design/methodology/approach Four experiments were conducted to test the proposed hypo…
From interaction rituals to mental restoration
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
Study of utility of Delta IGG as a prognostic marker in Guillain barre syndrome after IV immunoglobulin treatment
Background: Guillain-Barré syndrome (GBS) is an acute onset immune-mediated disease affecting the peripheral nerve also its root Plasma exchange(PE) and intravenous immuno globulin(IVIG) have given evidence for faster recovery in GBS(4). IVIG treatment is comparatively costly but hospital stay duration is reduced. Other options include corticosteroids but have not shown benefit. Mortality of GBS is around 3%. Around 20 % patients have persisting …
Getting unwired
While digital technologies and digital devices have made our lives more convenient and efficient, they are associated with physical, mental, and social problems. In response to this, people desire to temporarily ditch their digital devices and refrain from the always-wired world when holidaying. This study examines factors that drive travellers to take a digital detox holiday (DDH), drawing on uses and gratifications theory. We used a mixed metho…
A multi-method approach to examining consumer intentions to use smart retail technology
Why people participate in the sharing economy
Purpose The purpose of this paper is to examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy. Design/methodology/approach A self-reported online survey was conducted among Uber users in Hong Kong. A total of 295 valid responses were collected. The research model was empirically tested using the structural equation modeling technique. Findings The results suggested that …
Linking green skepticism to green purchase behavior
Why people participate in the sharing economy
Purpose The purpose of this paper is to examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy. Design/methodology/approach A self-reported online survey was conducted among Uber users in Hong Kong. A total of 295 valid responses were collected. The research model was empirically tested using the structural equation modeling technique. Findings The results suggested that …
Getting unwired
While digital technologies and digital devices have made our lives more convenient and efficient, they are associated with physical, mental, and social problems. In response to this, people desire to temporarily ditch their digital devices and refrain from the always-wired world when holidaying. This study examines factors that drive travellers to take a digital detox holiday (DDH), drawing on uses and gratifications theory. We used a mixed metho…
From interaction rituals to mental restoration
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
Linking green skepticism to green purchase behavior
Why people participate in the sharing economy
Purpose The purpose of this paper is to examine the effects of inhibiting, motivating, and technological factors on users’ intention to participate in the sharing economy. Design/methodology/approach A self-reported online survey was conducted among Uber users in Hong Kong. A total of 295 valid responses were collected. The research model was empirically tested using the structural equation modeling technique. Findings The results suggested that …
A multi-method approach to examining consumer intentions to use smart retail technology
Study of utility of Delta IGG as a prognostic marker in Guillain barre syndrome after IV immunoglobulin treatment
Background: Guillain-Barré syndrome (GBS) is an acute onset immune-mediated disease affecting the peripheral nerve also its root Plasma exchange(PE) and intravenous immuno globulin(IVIG) have given evidence for faster recovery in GBS(4). IVIG treatment is comparatively costly but hospital stay duration is reduced. Other options include corticosteroids but have not shown benefit. Mortality of GBS is around 3%. Around 20 % patients have persisting …
Getting unwired
While digital technologies and digital devices have made our lives more convenient and efficient, they are associated with physical, mental, and social problems. In response to this, people desire to temporarily ditch their digital devices and refrain from the always-wired world when holidaying. This study examines factors that drive travellers to take a digital detox holiday (DDH), drawing on uses and gratifications theory. We used a mixed metho…
Progress in research on tourists with mental disorders
The global rise in mental disorders presents new challenges for tourism, an industry inadequately prepared to accommodate tourists with such conditions. Despite increasing scholarly interest in recent years, the study of tourists with mental disorders remains fragmented and underdeveloped. This work critically reviews 38 academic papers on this focal subject, published from 2004 to 2024, employing systematic narrative analysis. It identifies ten …
In diversity lies opportunity
Purpose Online retailers often recommend complementary products alongside focal products, but little is known about how these recommendations influence consumer perceptions and purchase decisions. This research investigates the effects of complementary product diversity and message framing on purchase intentions for both the focal and the complementary products. Design/methodology/approach Four experiments were conducted to test the proposed hypo…
From interaction rituals to mental restoration
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
Stimulating Environmentally Responsible Behavior in Electronic Markets
This study adopts a mixed‐method approach to examine the key drivers of perceived value for refurbished products in rapidly expanding electronic marketplaces. Through in‐depth interviews and focus groups, key antecedents are identified, followed by conceptual model testing using the stimulus–organism–response framework. Quantitative analysis is conducted using covariance‐based structural equation modeling and artificial neural networks. The resul…
Game On
Effective customer engagement with tourism brands is crucial for influencer marketing and can be significantly enhanced through creative and innovative message strategies that capture customer attention. This paper examines the impact of gamified messages—a novel message modality—on customer engagement with tourism brands. The results of the four studies herein show that gamified messages lead to higher customer engagement with tourism brands tha…
Psychology (8 works) · Business (7 works) · Digital Marketing and Social Media (5 works) · Marketing (5 works) · Advertising (4 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Structural equation modeling (4 works) · Behavioral Health and Interventions (3 works) · Environmental Sustainability in Business (3 works)