Outi Uusitalo
Biographic Data
| ID | 1656912 |
|---|---|
| NAME | Outi Uusitalo |
| GIVEN NAMES | Outi |
| FAMILY NAME | Uusitalo |
| SIGNATURE | UUSITALO O |
| AFFILIATIONS | University of Jyväskylä |
| ORCID | 0000-0002-9676-7569 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Digital Technologies and Generational Identity
Credibility of a peer endorser and advertising effectiveness
Purpose Advertisers use various tactics to influence consumer purchases and create positive associations with their brands. The purpose of this study is to explore the formation of peer-endorser credibility and its influence on attitude formation. The role of product involvement in the formation of attitudes and endorser credibility is also examined. Design/methodology/approach A quantitative study was conducted among university students. Data we…
Conflicting values of ethical consumption in diverse worlds – A cultural approach
This paper examines the plurality of ethical consumption and aims to illustrate how consumers cope with its complexity in the context of everyday food consumption. This study seeks to outline the tensions that consumers inevitably face when pursuing ethical choices and to shed light on the various ways in which they solve these tensions in the rhythms of everyday life. The research applies Boltanski and Thévenot's theory of orders of worth as an …
Conflicting values of ethical consumption in diverse worlds – A cultural approach
This paper examines the plurality of ethical consumption and aims to illustrate how consumers cope with its complexity in the context of everyday food consumption. This study seeks to outline the tensions that consumers inevitably face when pursuing ethical choices and to shed light on the various ways in which they solve these tensions in the rhythms of everyday life. The research applies Boltanski and Thévenot's theory of orders of worth as an …
Conflicting values of ethical consumption in diverse worlds – A cultural approach
This paper examines the plurality of ethical consumption and aims to illustrate how consumers cope with its complexity in the context of everyday food consumption. This study seeks to outline the tensions that consumers inevitably face when pursuing ethical choices and to shed light on the various ways in which they solve these tensions in the rhythms of everyday life. The research applies Boltanski and Thévenot's theory of orders of worth as an …
Credibility of a peer endorser and advertising effectiveness
Purpose Advertisers use various tactics to influence consumer purchases and create positive associations with their brands. The purpose of this study is to explore the formation of peer-endorser credibility and its influence on attitude formation. The role of product involvement in the formation of attitudes and endorser credibility is also examined. Design/methodology/approach A quantitative study was conducted among university students. Data we…
Digital Technologies and Generational Identity
Consumer Behavior in Brand Consumption and Identification (2 works) · Sociology (2 works) · Advertising (1 work) · Aesthetics (1 work) · Affect (linguistics) (1 work) · Age groups (1 work) · Art (1 work) · Attractiveness (1 work) · Business (1 work) · Child Development and Digital Technology (1 work)