Durga Vellore-Nagarajan
Biographic Data
| ID | 1657128 |
|---|---|
| NAME | Durga Vellore-Nagarajan |
| GIVEN NAMES | Durga |
| FAMILY NAME | Vellore-Nagarajan |
| SIGNATURE | VELLORE-NAGARAJAN D |
| AFFILIATIONS | University of Southampton |
| ORCID | 0000-0002-9945-1877 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Social Media Monitoring Of Airbnb Reviews Using AI
This paper presents a novel approach for monitoring social media content related to Airbnb reviews, explicitly focusing on the sentiments expressed by immigrants in the United Kingdom. The proposed system, a Quick Search System, leverages machine learning techniques to perform sentiment analysis on many Airbnb reviews. The system aims to provide timely and insightful information about the experiences and sentiments of immigrants in the UK, as ref…
Optimizing live streaming engagement through store atmospheric cues
Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues.…
No prominent works on this page.
Social Media Monitoring Of Airbnb Reviews Using AI
This paper presents a novel approach for monitoring social media content related to Airbnb reviews, explicitly focusing on the sentiments expressed by immigrants in the United Kingdom. The proposed system, a Quick Search System, leverages machine learning techniques to perform sentiment analysis on many Airbnb reviews. The system aims to provide timely and insightful information about the experiences and sentiments of immigrants in the UK, as ref…
Optimizing live streaming engagement through store atmospheric cues
Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues.…
Computer Science (2 works) · Sociology (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Creativity (1 works) · Data science (1 works) · Digital Marketing and Social Media (1 works)