Wilson K S Leung
Biographic Data
| ID | 1657152 |
|---|---|
| NAME | Wilson K S Leung |
| GIVEN NAMES | Wilson K S |
| FAMILY NAME | Leung |
| SIGNATURE | LEUNG W K S |
| AFFILIATIONS | Hong Kong Polytechnic University |
| ORCID | 0000-0002-0345-5508 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 42 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Engaging minds, driving action
Driving engagement in metaverse-mediated tourism environments
Purpose Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions. Design/methodology/approach We surveyed 270 active metaverse users to test the research model. The da…
Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees
From resistance to acceptance
Purpose There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks are supported by mobile health application (mHealth app) functions. Second, drawing on innovation resistance theory (IRT), we examine the impacts of the newly developed HTMS dimensions on perceived usefulness, alongside other barrier factors contributing to tech…
Driving destination brand engagement
This paper explores the importance of two forms of interactions, namely marketer–traveler interaction and traveler–traveler interaction in driving destination brand engagement (DBE) dimensions, and their effect on travelers' short‐term and long‐term behavioral intentions based on impulse buying and external search behavior. Using multi‐group analysis, the impact of DBE dimensions on external search behavior and impulse buying across Generation‐Z …
VR tourism experiences and tourist behavior intention in Covid-19
Purpose Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the effectiveness of VR technology in motivating potential tourists' visit intention under lockdown conditions remains unknown. An integrated model based on the experience economy framework and mood management theory was, therefore, used to explain how tourists' VR …
Driving loyalty intentions of mobile games
Short video marketing and travel intentions
Swift trust development and prosocial behavior in time banking
Understanding consumers' post-consumption behaviors in C2C social commerce
Purpose Social commerce (s-commerce) is an online business model combining commercial and social features. Vendors may engage in a business-oriented relationship with customers and/or establish a personal relationship with customers. The role performed by the vendors may not match customer expectations and needs, resulting in low repurchase intention. Drawing on role theory in the context of customer orientation, this study integrates functional …
Gamification in OTA platforms
Impacts of user interactions on trust development in C2C social commerce
Purpose The purpose of this paper is to understand the effect of two types of reciprocity (restricted reciprocity and generalized reciprocity) on customers’ trust in social commerce (s-commerce) and trust performance (purchase intention and word-of-mouth intention). Furthermore, this study examines how individual and contextual moderators (personal shopping experience and community shared language) could impact the trust development process. Desi…
Short video marketing and travel intentions
Gamification in OTA platforms
Impacts of user interactions on trust development in C2C social commerce
Purpose The purpose of this paper is to understand the effect of two types of reciprocity (restricted reciprocity and generalized reciprocity) on customers’ trust in social commerce (s-commerce) and trust performance (purchase intention and word-of-mouth intention). Furthermore, this study examines how individual and contextual moderators (personal shopping experience and community shared language) could impact the trust development process. Desi…
Driving engagement in metaverse-mediated tourism environments
Purpose Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions. Design/methodology/approach We surveyed 270 active metaverse users to test the research model. The da…
Understanding consumers' post-consumption behaviors in C2C social commerce
Purpose Social commerce (s-commerce) is an online business model combining commercial and social features. Vendors may engage in a business-oriented relationship with customers and/or establish a personal relationship with customers. The role performed by the vendors may not match customer expectations and needs, resulting in low repurchase intention. Drawing on role theory in the context of customer orientation, this study integrates functional …
Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees
From resistance to acceptance
Purpose There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks are supported by mobile health application (mHealth app) functions. Second, drawing on innovation resistance theory (IRT), we examine the impacts of the newly developed HTMS dimensions on perceived usefulness, alongside other barrier factors contributing to tech…
Impacts of user interactions on trust development in C2C social commerce
Purpose The purpose of this paper is to understand the effect of two types of reciprocity (restricted reciprocity and generalized reciprocity) on customers’ trust in social commerce (s-commerce) and trust performance (purchase intention and word-of-mouth intention). Furthermore, this study examines how individual and contextual moderators (personal shopping experience and community shared language) could impact the trust development process. Desi…
Swift trust development and prosocial behavior in time banking
Understanding consumers' post-consumption behaviors in C2C social commerce
Purpose Social commerce (s-commerce) is an online business model combining commercial and social features. Vendors may engage in a business-oriented relationship with customers and/or establish a personal relationship with customers. The role performed by the vendors may not match customer expectations and needs, resulting in low repurchase intention. Drawing on role theory in the context of customer orientation, this study integrates functional …
Gamification in OTA platforms
Driving destination brand engagement
This paper explores the importance of two forms of interactions, namely marketer–traveler interaction and traveler–traveler interaction in driving destination brand engagement (DBE) dimensions, and their effect on travelers' short‐term and long‐term behavioral intentions based on impulse buying and external search behavior. Using multi‐group analysis, the impact of DBE dimensions on external search behavior and impulse buying across Generation‐Z …
VR tourism experiences and tourist behavior intention in Covid-19
Purpose Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the effectiveness of VR technology in motivating potential tourists' visit intention under lockdown conditions remains unknown. An integrated model based on the experience economy framework and mood management theory was, therefore, used to explain how tourists' VR …
Driving loyalty intentions of mobile games
Short video marketing and travel intentions
Driving engagement in metaverse-mediated tourism environments
Purpose Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions. Design/methodology/approach We surveyed 270 active metaverse users to test the research model. The da…
Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees
From resistance to acceptance
Purpose There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks are supported by mobile health application (mHealth app) functions. Second, drawing on innovation resistance theory (IRT), we examine the impacts of the newly developed HTMS dimensions on perceived usefulness, alongside other barrier factors contributing to tech…
Engaging minds, driving action
Business (10 works) · Computer Science (10 works) · Psychology (10 works) · Marketing (8 works) · Digital Marketing and Social Media (7 works) · Social media (6 works) · Social Psychology (6 works) · Technology Adoption and User Behaviour (6 works) · Tourism (6 works) · Advertising (4 works)