John J Sailors
Biographic Data
| ID | 1657187 |
|---|---|
| NAME | John J Sailors |
| GIVEN NAMES | John J |
| FAMILY NAME | Sailors |
| SIGNATURE | SAILORS J J |
| AFFILIATIONS | University of St. Thomas - Minnesota |
| ORCID | 0000-0003-4481-6063 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
I “Like” It
The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship building) on six consumer engagement actions (comment, like, search, share, talk about, and purchase) in a lab experiment. College students responded to social media posts featuring their…
Similarity, multiple estimations, and the anchoring effect
This paper compares the Selective Accessibility and Scale Distortion theories of anchoring as explanations for anchoring tasks involving (1) perceived dissimilarity between comparison and estimation objects and (2) successive estimation tasks. We begin by describing the two theories of anchoring and what each would predict for these conditions. Two studies are presented in which multiple estimates are made following a single comparison task and t…
Peer assessment of class participation
Having students actively engaged with each other in discussions has become an increasingly important and common aspect of the classroom environment. This increased emphasis has also meant that instructors need to find ways to effectively and efficiently evaluate class participation. In this paper, we describe the most common method used for these assessments and highlight some of its inherent challenges. We then propose an alternative method base…
Compound Anchors and Their Subsequent Effects on Judgments
In this article, the authors first demonstrate the applicability of a standard anchoring paradigm to situations where both the anchor and subsequent target are compound concepts (Study 1). They next show that systematically varying the target so that it is increasingly different from the anchor leads to diminishing anchoring effects (Study 2). Finally, they demonstrate that the degree to which the anchoring effect occurs as such targets vary from…
Similarity, multiple estimations, and the anchoring effect
This paper compares the Selective Accessibility and Scale Distortion theories of anchoring as explanations for anchoring tasks involving (1) perceived dissimilarity between comparison and estimation objects and (2) successive estimation tasks. We begin by describing the two theories of anchoring and what each would predict for these conditions. Two studies are presented in which multiple estimates are made following a single comparison task and t…
Peer assessment of class participation
Having students actively engaged with each other in discussions has become an increasingly important and common aspect of the classroom environment. This increased emphasis has also meant that instructors need to find ways to effectively and efficiently evaluate class participation. In this paper, we describe the most common method used for these assessments and highlight some of its inherent challenges. We then propose an alternative method base…
Compound Anchors and Their Subsequent Effects on Judgments
In this article, the authors first demonstrate the applicability of a standard anchoring paradigm to situations where both the anchor and subsequent target are compound concepts (Study 1). They next show that systematically varying the target so that it is increasingly different from the anchor leads to diminishing anchoring effects (Study 2). Finally, they demonstrate that the degree to which the anchoring effect occurs as such targets vary from…
Similarity, multiple estimations, and the anchoring effect
This paper compares the Selective Accessibility and Scale Distortion theories of anchoring as explanations for anchoring tasks involving (1) perceived dissimilarity between comparison and estimation objects and (2) successive estimation tasks. We begin by describing the two theories of anchoring and what each would predict for these conditions. Two studies are presented in which multiple estimates are made following a single comparison task and t…
I “Like” It
The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship building) on six consumer engagement actions (comment, like, search, share, talk about, and purchase) in a lab experiment. College students responded to social media posts featuring their…
Computer Science (4 works) · Psychology (4 works) · Anchoring (2 works) · Artificial Intelligence (2 works) · Cognitive psychology (2 works) · Decision-Making and Behavioral Economics (2 works) · Neural and Behavioral Psychology Studies (2 works) · Social Psychology (2 works) · Advertising (1 work) · Artificial Intelligence (1 work)