Sarah Tanford
Biographic Data
| ID | 1659478 |
|---|---|
| NAME | Sarah Tanford |
| GIVEN NAMES | Sarah |
| FAMILY NAME | Tanford |
| SIGNATURE | TANFORD S |
| AFFILIATIONS | Purdue University West Lafayette |
| ORCID | 0000-0002-6250-7531 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 94 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions
This research explores the role of dual-processing systems in evaluating complex information on online travel agency (OTA) websites, explicitly focusing on the transformative effects of multiple cues considering information sources. Two experimental studies were conducted to explore the processing modes of information using priming in assessing the impact of a controllable cue (brand in study 1 and scarcity in study 2 and an uncontrollable cue (c…
Priming social media and framing cause-related marketing to promote sustainable hotel choice
Hotels utilize cause-related marketing (CRM) to attract consumers by advertising green practices. However, CRM does not always result in the intended outcomes. In online settings, customer-generated cues transmitted through social media can influence responses to company-generated CRM. Two psychological processes can operate to influence the effect of online cues on decision processes: priming and framing. The current research used an online surv…
Influence of scarcity on travel decisions and cognitive dissonance
Online travel agencies advertise limited availability by indicating room inventories and the number of other travelers. This research investigates the effect of limited availability using supply and demand-based scarcity with price promotion on traveler decisions and cognitive dissonance. Two experimental approaches (between and within subjects) examine the causal effects of scarcity. Demand-based scarcity decreases booking decisions while supply…
Festival attributes and perceptions
Social inference processes in juror judgments of multiple-offense trials
Social Influence Model
Computer Modeling of Influence in the Jury
The present study was designed to investigate the influence of a consistent, uncompromising opinion on the jury using a computer simulation of jury decision making. The design was a 3 (decision rule: unanimous, five-sixths or two-thirds) x 2 (jury size: 6 or 12) x 5 (number of members consistently voting to acquit: 0, 1, 2, 3 or 4) x 5 (apparent defendant guiltlprobability of voting to convict: .1, .3, .5, .7 or .9) factorial, and 300 juries were…
Social Influence Model
Festival attributes and perceptions
Influence of scarcity on travel decisions and cognitive dissonance
Online travel agencies advertise limited availability by indicating room inventories and the number of other travelers. This research investigates the effect of limited availability using supply and demand-based scarcity with price promotion on traveler decisions and cognitive dissonance. Two experimental approaches (between and within subjects) examine the causal effects of scarcity. Demand-based scarcity decreases booking decisions while supply…
Social inference processes in juror judgments of multiple-offense trials
Computer Modeling of Influence in the Jury
The present study was designed to investigate the influence of a consistent, uncompromising opinion on the jury using a computer simulation of jury decision making. The design was a 3 (decision rule: unanimous, five-sixths or two-thirds) x 2 (jury size: 6 or 12) x 5 (number of members consistently voting to acquit: 0, 1, 2, 3 or 4) x 5 (apparent defendant guiltlprobability of voting to convict: .1, .3, .5, .7 or .9) factorial, and 300 juries were…
Computer Modeling of Influence in the Jury
The present study was designed to investigate the influence of a consistent, uncompromising opinion on the jury using a computer simulation of jury decision making. The design was a 3 (decision rule: unanimous, five-sixths or two-thirds) x 2 (jury size: 6 or 12) x 5 (number of members consistently voting to acquit: 0, 1, 2, 3 or 4) x 5 (apparent defendant guiltlprobability of voting to convict: .1, .3, .5, .7 or .9) factorial, and 300 juries were…
Social inference processes in juror judgments of multiple-offense trials
Social Influence Model
Festival attributes and perceptions
Priming social media and framing cause-related marketing to promote sustainable hotel choice
Hotels utilize cause-related marketing (CRM) to attract consumers by advertising green practices. However, CRM does not always result in the intended outcomes. In online settings, customer-generated cues transmitted through social media can influence responses to company-generated CRM. Two psychological processes can operate to influence the effect of online cues on decision processes: priming and framing. The current research used an online surv…
Influence of scarcity on travel decisions and cognitive dissonance
Online travel agencies advertise limited availability by indicating room inventories and the number of other travelers. This research investigates the effect of limited availability using supply and demand-based scarcity with price promotion on traveler decisions and cognitive dissonance. Two experimental approaches (between and within subjects) examine the causal effects of scarcity. Demand-based scarcity decreases booking decisions while supply…
What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions
This research explores the role of dual-processing systems in evaluating complex information on online travel agency (OTA) websites, explicitly focusing on the transformative effects of multiple cues considering information sources. Two experimental studies were conducted to explore the processing modes of information using priming in assessing the impact of a controllable cue (brand in study 1 and scarcity in study 2 and an uncontrollable cue (c…
Psychology (7 works) · Social Psychology (5 works) · Business (4 works) · Marketing (4 works) · Social Psychology (4 works) · Political science (3 works) · Tourism (3 works) · Advertising (2 works) · Computer Science (2 works) · Criminology (2 works)