Mahuya Pal
Biographic Data
| ID | 167796 |
|---|---|
| NAME | Mahuya Pal |
| GIVEN NAMES | Mahuya |
| FAMILY NAME | Pal |
| SIGNATURE | PAL M |
| AFFILIATIONS | University of South Florida |
| ORCID | 0000-0001-6180-2355 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 85 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
Critiquing the critique
The culture-centered approach (CCA) is now a tried-and-trusted theoretical approach to collaborate with the deepest of margins of our societies, with a commitment to advocating for and creating transformative infrastructures of communication. As a metatheory of critical communication scholarship, the CCA offers a conceptual framework that explores the interplays among power and communicative inequality in shaping the processes of marginalization.…
Oh! She works in such a place”
Experiences of Muslims in India on digital platforms with anti-Muslim hate
This manuscript examines the experiences of Muslims in India with hate on digital platforms. Extant research on Islamophobia on digital platforms offers analyses of the various discourses circulating on digital platforms. This manuscript builds on that research to document the experiences of online hate among Muslims in India based on a survey of 1,056 Muslims conducted by Qualtrics, a panel-based survey company, between November 2021 and Decembe…
On the censoring of Dr. Ahlam Muhtaseb
Organizing at the Margins
Decolonizing culture and communication
Organizing at the Margins
Theorizing From the Global South
This special issue explores what theory looks like from the Global South. Whether it is in the work of the women farmers organized into Sanghams under the umbrella of the Deccan Development Society (DDS) or in the organizing of farmers under the collective formations of La Via Campesina, the emergent work of theory is intrinsically tied to plural practices embedded in community life. We argue that we need to theorize from the narratives embedded …
Encountering the postcolonial in academia
PurposeThe purpose of this paper is to problematize dominant discourses of diversity in academia that are constructed with Eurocentric ideals that demand assimilation with Western expectations and norms that, in one way or another, maintain the status quo. In doing so, the authors theorize transnational diversity in academia by looking back at their own experiences as postcolonial students and teachers.Design/methodology/approachAutoethnography i…
Organization at the margins
Based on fieldwork and subaltern studies as a theoretical framework, this article engages organizational discourses of farmers in Singur, India. Opposing their land grab by the state for a corporate project, the farmers join the global struggle against land acquisition by subaltern communities, a prominent feature of the neoliberal economy. My conversations with the farmers reveal that discourses of violence and non-violence informed their organi…
Reimagining Sustainability
This study examines sustainability reports of the Corporate Knights' “Global 100 Most Sustainable Companies in the World” in order to examine if and how they have been affected by Arturo Escobar's original critique of sustainable development (SD). Via thematic analysis, the study reveals that these corporations have circumvented Escobar's assessment by emphasizing sustainability as corporate growth and profit, without addressing some of the most …
Land is Our Mother”
Land grab has emerged as an increasingly key component of neoliberal frames of development, resulting in large-scale displacement of rural populations. The discourses of farming communities living on lands threatened by these neoliberal reforms reflect an alternative rationality around land, and critique the dominant understanding of development by foregrounding local cultural meanings. Based on a culture-centered engagement with a subaltern move…
Breaking the Myth of Indian Call Centers
This article provides a postcolonial critique of power-resistance dialectics among outsourced call center workers in India. A constructivist grounded theory analysis of focus group and interview data with 65 participants reveals how microresistance intersects with global capitalism in ways that both accommodate and rupture Western discourses. These discursive and material intersectionalities are made visible through employees' processes of (1) ap…
Dialog Theory in Marginalized Settings
This article explores the potential of subaltern studies scholarship to open new vistas of research in dialogically oriented communication theory by bringing forth questions of representing the “other” and suggesting discursive openings for interrogating the privilege embodied in neoliberal discourse. Exploring the intersections of dialog and subalternity, this article seeks to understand ways in which subalternity enters into dialog with the dom…
Theorizing Resistance in a Global Context Processes, Strategies, and Tactics in Communication Scholarship
In recent years, we have witnessed an increase in scholarship documenting the relevance of theorizing resistance in communication scholarship in globalization contexts. Historically, communication scholars have studied resistance in organizational communication, public relations, health communication, gender, and rhetoric. Our review of this research documents the common threads among distinct yet interdependent lines of scholarship, and we ident…
The Negotiation of U.S. Advertising Among Bengali Immigrants
The process of globalization has unsettled the idea of territories and space, disrupting certainties of culture and altering the way identities are constructed. Understanding diasporic complexitiescan inform media studies about the intersection of globality and locality and the issue of identity. However, this has remained a marginal area of inquiry in communication studies, particularly in advertising research. With an ever-increasing number of …
Organization at the margins
Based on fieldwork and subaltern studies as a theoretical framework, this article engages organizational discourses of farmers in Singur, India. Opposing their land grab by the state for a corporate project, the farmers join the global struggle against land acquisition by subaltern communities, a prominent feature of the neoliberal economy. My conversations with the farmers reveal that discourses of violence and non-violence informed their organi…
Theorizing Resistance in a Global Context Processes, Strategies, and Tactics in Communication Scholarship
In recent years, we have witnessed an increase in scholarship documenting the relevance of theorizing resistance in communication scholarship in globalization contexts. Historically, communication scholars have studied resistance in organizational communication, public relations, health communication, gender, and rhetoric. Our review of this research documents the common threads among distinct yet interdependent lines of scholarship, and we ident…
Theorizing From the Global South
This special issue explores what theory looks like from the Global South. Whether it is in the work of the women farmers organized into Sanghams under the umbrella of the Deccan Development Society (DDS) or in the organizing of farmers under the collective formations of La Via Campesina, the emergent work of theory is intrinsically tied to plural practices embedded in community life. We argue that we need to theorize from the narratives embedded …
Dialog Theory in Marginalized Settings
This article explores the potential of subaltern studies scholarship to open new vistas of research in dialogically oriented communication theory by bringing forth questions of representing the “other” and suggesting discursive openings for interrogating the privilege embodied in neoliberal discourse. Exploring the intersections of dialog and subalternity, this article seeks to understand ways in which subalternity enters into dialog with the dom…
Breaking the Myth of Indian Call Centers
This article provides a postcolonial critique of power-resistance dialectics among outsourced call center workers in India. A constructivist grounded theory analysis of focus group and interview data with 65 participants reveals how microresistance intersects with global capitalism in ways that both accommodate and rupture Western discourses. These discursive and material intersectionalities are made visible through employees' processes of (1) ap…
Land is Our Mother”
Land grab has emerged as an increasingly key component of neoliberal frames of development, resulting in large-scale displacement of rural populations. The discourses of farming communities living on lands threatened by these neoliberal reforms reflect an alternative rationality around land, and critique the dominant understanding of development by foregrounding local cultural meanings. Based on a culture-centered engagement with a subaltern move…
Encountering the postcolonial in academia
PurposeThe purpose of this paper is to problematize dominant discourses of diversity in academia that are constructed with Eurocentric ideals that demand assimilation with Western expectations and norms that, in one way or another, maintain the status quo. In doing so, the authors theorize transnational diversity in academia by looking back at their own experiences as postcolonial students and teachers.Design/methodology/approachAutoethnography i…
The Negotiation of U.S. Advertising Among Bengali Immigrants
The process of globalization has unsettled the idea of territories and space, disrupting certainties of culture and altering the way identities are constructed. Understanding diasporic complexitiescan inform media studies about the intersection of globality and locality and the issue of identity. However, this has remained a marginal area of inquiry in communication studies, particularly in advertising research. With an ever-increasing number of …
Theorizing Resistance in a Global Context Processes, Strategies, and Tactics in Communication Scholarship
In recent years, we have witnessed an increase in scholarship documenting the relevance of theorizing resistance in communication scholarship in globalization contexts. Historically, communication scholars have studied resistance in organizational communication, public relations, health communication, gender, and rhetoric. Our review of this research documents the common threads among distinct yet interdependent lines of scholarship, and we ident…
Dialog Theory in Marginalized Settings
This article explores the potential of subaltern studies scholarship to open new vistas of research in dialogically oriented communication theory by bringing forth questions of representing the “other” and suggesting discursive openings for interrogating the privilege embodied in neoliberal discourse. Exploring the intersections of dialog and subalternity, this article seeks to understand ways in which subalternity enters into dialog with the dom…
Land is Our Mother”
Land grab has emerged as an increasingly key component of neoliberal frames of development, resulting in large-scale displacement of rural populations. The discourses of farming communities living on lands threatened by these neoliberal reforms reflect an alternative rationality around land, and critique the dominant understanding of development by foregrounding local cultural meanings. Based on a culture-centered engagement with a subaltern move…
Breaking the Myth of Indian Call Centers
This article provides a postcolonial critique of power-resistance dialectics among outsourced call center workers in India. A constructivist grounded theory analysis of focus group and interview data with 65 participants reveals how microresistance intersects with global capitalism in ways that both accommodate and rupture Western discourses. These discursive and material intersectionalities are made visible through employees' processes of (1) ap…
Reimagining Sustainability
This study examines sustainability reports of the Corporate Knights' “Global 100 Most Sustainable Companies in the World” in order to examine if and how they have been affected by Arturo Escobar's original critique of sustainable development (SD). Via thematic analysis, the study reveals that these corporations have circumvented Escobar's assessment by emphasizing sustainability as corporate growth and profit, without addressing some of the most …
Organization at the margins
Based on fieldwork and subaltern studies as a theoretical framework, this article engages organizational discourses of farmers in Singur, India. Opposing their land grab by the state for a corporate project, the farmers join the global struggle against land acquisition by subaltern communities, a prominent feature of the neoliberal economy. My conversations with the farmers reveal that discourses of violence and non-violence informed their organi…
Encountering the postcolonial in academia
PurposeThe purpose of this paper is to problematize dominant discourses of diversity in academia that are constructed with Eurocentric ideals that demand assimilation with Western expectations and norms that, in one way or another, maintain the status quo. In doing so, the authors theorize transnational diversity in academia by looking back at their own experiences as postcolonial students and teachers.Design/methodology/approachAutoethnography i…
Theorizing From the Global South
This special issue explores what theory looks like from the Global South. Whether it is in the work of the women farmers organized into Sanghams under the umbrella of the Deccan Development Society (DDS) or in the organizing of farmers under the collective formations of La Via Campesina, the emergent work of theory is intrinsically tied to plural practices embedded in community life. We argue that we need to theorize from the narratives embedded …
Organizing at the Margins
Decolonizing culture and communication
Organizing at the Margins
Experiences of Muslims in India on digital platforms with anti-Muslim hate
This manuscript examines the experiences of Muslims in India with hate on digital platforms. Extant research on Islamophobia on digital platforms offers analyses of the various discourses circulating on digital platforms. This manuscript builds on that research to document the experiences of online hate among Muslims in India based on a survey of 1,056 Muslims conducted by Qualtrics, a panel-based survey company, between November 2021 and Decembe…
On the censoring of Dr. Ahlam Muhtaseb
Critiquing the critique
The culture-centered approach (CCA) is now a tried-and-trusted theoretical approach to collaborate with the deepest of margins of our societies, with a commitment to advocating for and creating transformative infrastructures of communication. As a metatheory of critical communication scholarship, the CCA offers a conceptual framework that explores the interplays among power and communicative inequality in shaping the processes of marginalization.…
Oh! She works in such a place”
Sociology (12 works) · Political science (10 works) · Gender Studies (6 works) · Gender Studies (6 works) · Social science (6 works) · Law (5 works) · Law (5 works) · Politics (5 works) · Computer Science (4 works) · Resistance (ecology (4 works)