Anandi Ramamurthy
Biographic Data
| ID | 167964 |
|---|---|
| NAME | Anandi Ramamurthy |
| GIVEN NAMES | Anandi |
| FAMILY NAME | Ramamurthy |
| SIGNATURE | RAMAMURTHY A |
| AFFILIATIONS | University of Lancashire |
| VERIFIED | No |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 39 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
Visual Culture and Decolonisation in Britain
Introduction, Simon Faulkner and Anandi Ramamurthy 'Festering Britain': the 1951 Festival of Britain, decolonisation and the representation of the Commonwealth, Jo Littler Images of industrialisation in Empire and Commonwealth during the shift to neo-colonialism Anandi Ramamurthy Late colonial exoticism: John Minton's pictures of Jamaica, 1950 - 52, Simon Faulkner Frances Newton Souza and Aubrey Williams: entwined art histories at the end of Empi…
Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
For cocoa manufacturers the period of pacification and consolidation was marked by support for what became known as indirect rule in West Africa. Cocoa was originally grown in Central America and was first brought to Europe by Christopher Columbus. A dominant image of Africans on cocoa and other advertising during late nineteenth century was of labourers working tropical plantations, producing raw materials for European consumption. The cocoa adv…
Soap advertising, the trader as civiliser and the scramble for Africa
This chapter explores the effect of the specific material interests of soap manufacturers, their consumers, and the general political climate of the period on the representation of black people. The advertisements during the period of conquest and occupation cannot be regarded as representing a coherent ideological position on colonial policy by soap companies. It highlights the shifting attitudes to Africa by merchants and traders during this pe…
Conclusion
The representations of black people demonstrate the value of the social, political and economic contextualisation of imagery and the limitations and uses of stereotyping theory. In the post-war period, as decolonisation became a reality, and immigration from the colonies began to change the face of Britain, consumer advertising stopped using the image of black people to sell products. Advertising as an industry also changed dramatically after 196…
Index
Dedication
Select bibliography
Coalmining was a notoriously dangerous industry and many of its workers experienced injury and disease. However, the experiences of the many disabled people within Britain's most dangerous industry have gone largely unrecognised by historians. This book examines the British coal industry through the lens of disability, using an interdisciplinary approach to examine the lives of disabled miners and their families.The book considers the coal indust…
Corporate advertising, decolonisation and the transition to neo-colonialism
Advertisements in establishment papers such as the Illustrated London News represent the corporate companies as bringers of so-called progress and development. For corporate companies who had clearly benefited from systems of imperial preference, the process of decolonisation in many parts of the Empire brought uncertainty. The representation of neo-colonialism through modernisation theory is apparent in all the images corporate firms. The creati…
Tea advertising and its ideological support for vertical control over production
The advertising of tea enables us to observe how the economic and political exploits of planters in the late nineteenth century shifted the identity of tea from a Chinese product to an Indian/Ceylonese one. Before 1838, the only country to cultivate and export tea was China. The battle for markets in the tea industry was always aggressive. Both the Ceylonese and Indian planters established organisations to represent their interests and promote th…
General editor’s introduction
Coalmining was a notoriously dangerous industry and many of its workers experienced injury and disease. However, the experiences of the many disabled people within Britain's most dangerous industry have gone largely unrecognised by historians. This book examines the British coal industry through the lens of disability, using an interdisciplinary approach to examine the lives of disabled miners and their families.The book considers the coal indust…
The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
In the inter-war period, the government's propaganda experiment, in the shape of the Empire Marketing Board (EMB), radically altered the state of affairs. This chapter traces the reasons for the government's direct involvement in marketing an imperial ideology and assesses the ways in which the EMB sold the idea of 'imperial partnership' to the nation. Through a perusal of tobacco advertising by both private enterprise and the EMB, the chapter co…
Advertising and colonial discourse
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book traces the relationships between companies, governments and emerging racist, colonial and imperialist ideologies through their production of image. It highlights the way in which racist representations continually developed and shifted throughout the nineteenth and twentieth centuries, depending on the particular political and ec…
Contesting the Visualization of Gaza
During July‒August 2014 it is estimated that Israel dropped 18‒20,000 tons of explosives on Gaza, which led to the deaths of over 2,100 people, with homes, hospitals, schools and whole districts obliterated to rubble. Photographs played a crucial role in mediating this devastation within corporate media, social media as well as in street protests and pickets. Through an analysis of imagery used in BBC news reports for the first day of the bombing…
(In)credible India? A Critical Analysis of India's Nation Branding: (In)credible India?
We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the discursive violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of cosmopolitan ideas of belonging and community. In Incredible India, colonial identities are reinscribed, peripheralizing India in line with the demands of global markets, privileging Western d…
Absences and Silences: The Representation of the Tea Picker in Colonial and Fair Trade Advertising
Ethical consumption as a form of consumerism suggests that there can be a benign form of globalization where consumers can effect positive change by exercising the ?choice? of opting for fair trade. In marketing this choice, fair trade advertising of tea, cocoa and coffee in particular has adopted the image of the smiling and happy worker from the global South, often in their working environment and testifying by their presence and their smile to…
The politics of Britain's Asian Youth Movements
The Asian Youth Movements (AYMs) of the 1970s and 1980s were powerful examples of political movements influenced by black politics and a version of secularism that became a unifying force between different religious communities. Drawing on interviews with participants in the youth movements and material collected together for the 'Tandana-Glowworm' digitised archive of AYM ephemera, the author contextualises the AYMs in the political history of A…
Imperial Persuaders: Images of Africa and Asia in British Advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colo…
Landscapes of Order and Imperial Control: The Representation of Plantation Production in Late-Nineteenth and Early-Twentieth Century Tea Advertising
Imperial Persuaders: Images of Africa and Asia in British Advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colo…
(In)credible India? A Critical Analysis of India's Nation Branding: (In)credible India?
We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the discursive violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of cosmopolitan ideas of belonging and community. In Incredible India, colonial identities are reinscribed, peripheralizing India in line with the demands of global markets, privileging Western d…
The politics of Britain's Asian Youth Movements
The Asian Youth Movements (AYMs) of the 1970s and 1980s were powerful examples of political movements influenced by black politics and a version of secularism that became a unifying force between different religious communities. Drawing on interviews with participants in the youth movements and material collected together for the 'Tandana-Glowworm' digitised archive of AYM ephemera, the author contextualises the AYMs in the political history of A…
Contesting the Visualization of Gaza
During July‒August 2014 it is estimated that Israel dropped 18‒20,000 tons of explosives on Gaza, which led to the deaths of over 2,100 people, with homes, hospitals, schools and whole districts obliterated to rubble. Photographs played a crucial role in mediating this devastation within corporate media, social media as well as in street protests and pickets. Through an analysis of imagery used in BBC news reports for the first day of the bombing…
Landscapes of Order and Imperial Control: The Representation of Plantation Production in Late-Nineteenth and Early-Twentieth Century Tea Advertising
Landscapes of Order and Imperial Control: The Representation of Plantation Production in Late-Nineteenth and Early-Twentieth Century Tea Advertising
Imperial Persuaders: Images of Africa and Asia in British Advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colo…
The politics of Britain's Asian Youth Movements
The Asian Youth Movements (AYMs) of the 1970s and 1980s were powerful examples of political movements influenced by black politics and a version of secularism that became a unifying force between different religious communities. Drawing on interviews with participants in the youth movements and material collected together for the 'Tandana-Glowworm' digitised archive of AYM ephemera, the author contextualises the AYMs in the political history of A…
Absences and Silences: The Representation of the Tea Picker in Colonial and Fair Trade Advertising
Ethical consumption as a form of consumerism suggests that there can be a benign form of globalization where consumers can effect positive change by exercising the ?choice? of opting for fair trade. In marketing this choice, fair trade advertising of tea, cocoa and coffee in particular has adopted the image of the smiling and happy worker from the global South, often in their working environment and testifying by their presence and their smile to…
Contesting the Visualization of Gaza
During July‒August 2014 it is estimated that Israel dropped 18‒20,000 tons of explosives on Gaza, which led to the deaths of over 2,100 people, with homes, hospitals, schools and whole districts obliterated to rubble. Photographs played a crucial role in mediating this devastation within corporate media, social media as well as in street protests and pickets. Through an analysis of imagery used in BBC news reports for the first day of the bombing…
(In)credible India? A Critical Analysis of India's Nation Branding: (In)credible India?
We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the discursive violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of cosmopolitan ideas of belonging and community. In Incredible India, colonial identities are reinscribed, peripheralizing India in line with the demands of global markets, privileging Western d…
Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
For cocoa manufacturers the period of pacification and consolidation was marked by support for what became known as indirect rule in West Africa. Cocoa was originally grown in Central America and was first brought to Europe by Christopher Columbus. A dominant image of Africans on cocoa and other advertising during late nineteenth century was of labourers working tropical plantations, producing raw materials for European consumption. The cocoa adv…
Soap advertising, the trader as civiliser and the scramble for Africa
This chapter explores the effect of the specific material interests of soap manufacturers, their consumers, and the general political climate of the period on the representation of black people. The advertisements during the period of conquest and occupation cannot be regarded as representing a coherent ideological position on colonial policy by soap companies. It highlights the shifting attitudes to Africa by merchants and traders during this pe…
Conclusion
The representations of black people demonstrate the value of the social, political and economic contextualisation of imagery and the limitations and uses of stereotyping theory. In the post-war period, as decolonisation became a reality, and immigration from the colonies began to change the face of Britain, consumer advertising stopped using the image of black people to sell products. Advertising as an industry also changed dramatically after 196…
Index
Dedication
Select bibliography
Coalmining was a notoriously dangerous industry and many of its workers experienced injury and disease. However, the experiences of the many disabled people within Britain's most dangerous industry have gone largely unrecognised by historians. This book examines the British coal industry through the lens of disability, using an interdisciplinary approach to examine the lives of disabled miners and their families.The book considers the coal indust…
Corporate advertising, decolonisation and the transition to neo-colonialism
Advertisements in establishment papers such as the Illustrated London News represent the corporate companies as bringers of so-called progress and development. For corporate companies who had clearly benefited from systems of imperial preference, the process of decolonisation in many parts of the Empire brought uncertainty. The representation of neo-colonialism through modernisation theory is apparent in all the images corporate firms. The creati…
Tea advertising and its ideological support for vertical control over production
The advertising of tea enables us to observe how the economic and political exploits of planters in the late nineteenth century shifted the identity of tea from a Chinese product to an Indian/Ceylonese one. Before 1838, the only country to cultivate and export tea was China. The battle for markets in the tea industry was always aggressive. Both the Ceylonese and Indian planters established organisations to represent their interests and promote th…
General editor’s introduction
Coalmining was a notoriously dangerous industry and many of its workers experienced injury and disease. However, the experiences of the many disabled people within Britain's most dangerous industry have gone largely unrecognised by historians. This book examines the British coal industry through the lens of disability, using an interdisciplinary approach to examine the lives of disabled miners and their families.The book considers the coal indust…
The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
In the inter-war period, the government's propaganda experiment, in the shape of the Empire Marketing Board (EMB), radically altered the state of affairs. This chapter traces the reasons for the government's direct involvement in marketing an imperial ideology and assesses the ways in which the EMB sold the idea of 'imperial partnership' to the nation. Through a perusal of tobacco advertising by both private enterprise and the EMB, the chapter co…
Advertising and colonial discourse
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book traces the relationships between companies, governments and emerging racist, colonial and imperialist ideologies through their production of image. It highlights the way in which racist representations continually developed and shifted throughout the nineteenth and twentieth centuries, depending on the particular political and ec…
Visual Culture and Decolonisation in Britain
Introduction, Simon Faulkner and Anandi Ramamurthy 'Festering Britain': the 1951 Festival of Britain, decolonisation and the representation of the Commonwealth, Jo Littler Images of industrialisation in Empire and Commonwealth during the shift to neo-colonialism Anandi Ramamurthy Late colonial exoticism: John Minton's pictures of Jamaica, 1950 - 52, Simon Faulkner Frances Newton Souza and Aubrey Williams: entwined art histories at the end of Empi…
Political science (18 works) · Law (17 works) · Politics (16 works) · African history and culture studies (10 works) · Art (10 works) · History (10 works) · Sociology (10 works) · Advertising (9 works) · Business (9 works) · Colonialism (8 works)