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Paolo Peverini

Biographic Data

ID1680196
NAMEPaolo Peverini
GIVEN NAMESPaolo
FAMILY NAMEPeverini
SIGNATUREPEVERINI P
AFFILIATIONSLibera Università Internazionale degli Studi Sociali Guido Carli
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Dialogo

    Open Access•Giulia Ceriani, Paolo Peverini•ARTICLE•Revista Acta Semiotica•2024

    non possiamo qui andare più a fondo sulla nozione stessa di cultura, e se così facendo non possiamo, almeno in ipotesi, provare a definire delle pratiche analitiche : che la cultura sia da intendersi come intreccio testuale, che sia piattaforma di incroci tensivi, che sia radicamento in quelle matrici identitarie che definiscono (in continuità o discontinuità ?) una congiuntura data... quale approccio semiotico utile possiamo darci per considerar…

  • Communication non conventionnelle et nudging en contexte urbain

    Open Access•Isabella Pezzini, Paolo Peverini•ARTICLE•Actes Sémiotiques•2021

    1. Introduction : nudging et sémiotique Dans la théorie du nudging (Thaler et Sunstein, 2008), l’efficacité d’une « poussée douce » est toujours le résultat d’une vision préalable du bien-être collectif, de l’identification d’un enjeu critique, du choix d’un public précis de destinataires et des moyens à adopter pour les « toucher » et les inciter à modifier ou à mieux façonner leurs compétences et leurs comportements conséquents. Il faut aussi u…

  • Smart objects in daily life

    Open Access•Riccardo Finocchi, Antonio Perri et al.•ARTICLE•Semiotica•2020•References: 16

    Our everyday life is increasingly permeated with digital objects that carry out smart and complex functions. The latest (but certainly not final) advancement of smart digital applications – is to be identified the creation of a field, at once conceptual and material, of things denominated smart objects (henceforth SOs). This technological evolution is so pervasive that it is referred to as smartification . Smart objects have some distinctive feat…

  • Environmental issues in unconventional social advertising

    Open Access•Paolo Peverini•ARTICLE•Semiotica•2014

    Even though semiotic analysis of media texts has always viewed advertising as an exemplary object of investigation, only a limited number of research studies has concentrated on unconventional social campaigns. As we will try to demonstrate through the analysis of some international environment oriented case studies, social advertising is not merely a sub genre of advertising language, and the effectiveness of communication strategies used by soc…

  • The Aesthetics of Music Videos

    Open Access•Paolo Peverini•CHAPTER•Rewind, Play, Fast Forward•2010

No prominent works on this page.

  • The Aesthetics of Music Videos

    Open Access•Paolo Peverini•CHAPTER•Rewind, Play, Fast Forward•2010

  • Environmental issues in unconventional social advertising

    Open Access•Paolo Peverini•ARTICLE•Semiotica•2014

    Even though semiotic analysis of media texts has always viewed advertising as an exemplary object of investigation, only a limited number of research studies has concentrated on unconventional social campaigns. As we will try to demonstrate through the analysis of some international environment oriented case studies, social advertising is not merely a sub genre of advertising language, and the effectiveness of communication strategies used by soc…

  • Smart objects in daily life

    Open Access•Riccardo Finocchi, Antonio Perri et al.•ARTICLE•Semiotica•2020•References: 16

    Our everyday life is increasingly permeated with digital objects that carry out smart and complex functions. The latest (but certainly not final) advancement of smart digital applications – is to be identified the creation of a field, at once conceptual and material, of things denominated smart objects (henceforth SOs). This technological evolution is so pervasive that it is referred to as smartification . Smart objects have some distinctive feat…

  • Communication non conventionnelle et nudging en contexte urbain

    Open Access•Isabella Pezzini, Paolo Peverini•ARTICLE•Actes Sémiotiques•2021

    1. Introduction : nudging et sémiotique Dans la théorie du nudging (Thaler et Sunstein, 2008), l’efficacité d’une « poussée douce » est toujours le résultat d’une vision préalable du bien-être collectif, de l’identification d’un enjeu critique, du choix d’un public précis de destinataires et des moyens à adopter pour les « toucher » et les inciter à modifier ou à mieux façonner leurs compétences et leurs comportements conséquents. Il faut aussi u…

  • Dialogo

    Open Access•Giulia Ceriani, Paolo Peverini•ARTICLE•Revista Acta Semiotica•2024

    non possiamo qui andare più a fondo sulla nozione stessa di cultura, e se così facendo non possiamo, almeno in ipotesi, provare a definire delle pratiche analitiche : che la cultura sia da intendersi come intreccio testuale, che sia piattaforma di incroci tensivi, che sia radicamento in quelle matrici identitarie che definiscono (in continuità o discontinuità ?) una congiuntura data... quale approccio semiotico utile possiamo darci per considerar…

Art (3 works) · Philosophy (3 works) · Epistemology (2 works) · Perspective (graphical) (2 works) · Semiotics (2 works) · Semiotics and Representation Studies (2 works) · Sociology (2 works) · Action (physics) (1 work) · Advertising (1 work) · Aesthetics (1 work)

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