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Chunhui Huo

Biographic Data

ID169128
NAMEChunhui Huo
GIVEN NAMESChunhui
FAMILY NAMEHuo
SIGNATUREHUO C
AFFILIATIONSLiaoning University
ORCID0000-0003-4087-4389
VERIFIEDYes
TOTAL WORKS21
TOTAL CITATIONS2
AUTHOR COUNT21
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Transforming Workforce Dynamics

    Open Access•Binesh Sarwar, Motasim Billah et al.•ARTICLE•SAGE Open•2026

    This study examines the impact of leader–member exchange (LMXQ) quality on key employee outcomes in the service sector, focusing on job involvement, employee empowerment, and employee retention. This work also explores the moderating role of service climate in the relationships between employee empowerment and retention and between job involvement and retention, particularly within the service context. Grounded in leader–member exchange theory, w…

  • Generative AI chatbots in higher education

    Hasan Zahid, Muhammad Danish et al.•ARTICLE•Interactive Learning Environments•2026

    Generative AI chatbots (GAICs) are becoming integral to higher education, offering students instant explanations, personalized support, and efficient academic assistance. While prior studies have focused on adoption and continuance, limited attention has been given to the potential risks of overreliance. This study applies Uses and Gratifications (U&G) theory to examine the antecedents and consequences of GAIC addiction. An exploratory sequential…

  • Past Good Deeds Can Make You Bad

    Open Access•Muhammad Waheed Akhtar, Qingyu Zhang et al.•ARTICLE•Canadian Journal of Administrative…•2026

    Drawing on moral licencing theory, this study explores how organisational identification may paradoxically lead to unethical outcomes in the workplace. We hypothesised that organisational identification is linked to negative workplace gossip, which in turn fosters careerism. Additionally, we proposed that workplace toxicity moderates both the direct relationship between organisational identification and negative workplace gossip and the indirect …

  • Wisdom Under Pressure

    Open Access•Sadaf Noor, Chunhui Huo et al.•ARTICLE•Canadian Journal of Administrative…•2026

    Drawing on Consumer Wisdom Theory, this study examines how green advertising is associated with consumer wisdom and green brand equity across culturally distinct markets. Consumer wisdom is conceptualized as a multidimensional cognitive construct through which sustainability messages are interpreted and translated into reflective, ethical and value‐based consumer judgments. Using survey data from 1006 Pakistani and 992 Chinese consumers, the stud…

  • Food waste reduction behavior in the higher education sector

    Hasan Zahid, Muhammad Danish et al.•ARTICLE•International Journal of…•2025

    Purpose This study aims to examine how individual values, institutional climate and peer influence jointly shape food waste reduction behavior (FWRB) in higher education institutes. Extending the value-belief-norm (VBN) theory, the study incorporates green psychological climate (GPC) and student citizenship behavior for the environment (SCBE) as external norm-activating factors. The moderating role of social media celebrities, particularly food v…

  • Green Minds, Greener Choices

    Open Access•Chunhui Huo, Sadaf Noor et al.•ARTICLE•Canadian Journal of Administrative…•2025

    The cosmetic industry faces rising demands for sustainability, with consumers in both developed and developing countries increasingly seeking eco‐friendly and ethically produced products. This study examines the influence of green advertising on consumer wisdom and its impact on green brand equity within the cosmetics sectors of Pakistan and China. By analyzing data from 1006 consumers in Pakistan and 992 in China through a structured survey, the…

  • Estimating the effects of income inequality, information communication technology, and transport infrastructure on transport-oriented household expenditures

    Open Access•Zahid Hussain, Chunhui Huo et al.•ARTICLE•Transportation•2025

  • Towards economic growth and a sustainable future

    Open Access•Inam Ul Haq, Chunhui Huo et al.•ARTICLE•Politická ekonomie•2025•References: 23

    This study explores the dynamic nexus between economic growth and sustainable development for 92 countries across high-, upper-middle-, lower-middle-and low-income groups.We validate the Environmental Kuznets Curve (EKC) hypothesis from a novel perspective.We employed a novel technique of Narayan et al. (Economic Modelling, 2016, 53, 388-397) through simple cross-correlation estimates and a panel causality technique.The analysis covers data from …

  • Constructivism in the Digital Age

    Open Access•Binesh Sarwar, Salman Zulfiqar et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The rapid spread of social media has transformed individual discourse and societal behavior, particularly among youth. This study explores how patronized celebrity influence on social media impacts the perceived absorption capacity of youth in Pakistan, contributing to societal polarization. Grounded in constructivism theory, the research model proposes that social media richness positively affects youths' absorption capacity, strengthened by pat…

  • Nudging Toward Internal and External Origin Drivers

    Open Access•Chunhui Huo, Inam Ul Haq et al.•ARTICLE•SAGE Open•2024

    Corporate green innovation has undergone mountainous growth during the last decade, which has led to an essential accumulation of knowledge in the recent literature. This study conducts a systematic literature review of green innovation research in business economic discipline to understand corporate green innovation’s internal and external origin drivers. We explored the drivers, mediating and moderating effects, and consequences of individual c…

  • The impacts of workplace bullying, emotional exhaustion, and psychological distress on poor job performance of healthcare workers in Thailand during the Covid-19 pandemic

    Open Access•Inam Ul Haq, Chunhui Huo•ARTICLE•Public Administration and Policy•2024•References: 4

    Purpose The objective of this paper is to examine the profound repercussions of workplace bullying (WB), emotional exhaustion (EE), and psychological distress (PD) on poor job performance (PJP) within the intricacies of Thailand’s healthcare sector. It also seeks to elucidate the moderating influence of COVID-19 burnout (CBO) on these variables. Design/methodology/approach This paper utilized a quantitative research approach. A total of 230 respo…

  • Creating facades of conformity in the face of abusive supervision and emotional exhaustion

    Open Access•Muhammad Waheed Akhtar, Thomas N Garavan et al.•ARTICLE•Current Psychology•2023

  • Are green bonds and sustainable cryptocurrencies truly sustainable? Evidence from a wavelet coherence analysis

    Open Access•Inam Ul Haq, Apichit Maneengam et al.•ARTICLE•Economic Research-Ekonomska…•2023

    This article aims to explore the co-movement of daily returns among S&P green bonds (GB/GBs), the top five sustainable cryptocurrencies, Bitcoin, the Dow Jones Sustainability World Index (DJSWI) and the Dow Jones Sustainability Emerging Market Index (DJSEMI) to determine whether GBs, Bitcoin and sustainable cryptocurrencies are truly sustainable; in addition, it investigates hedging and diversification opportunities. Using a partial wavelet coher…

  • National Cultural Moderates the Link Between Work Stress and Depression

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•Cross-Cultural Research•2023•References: 51

    Work stress (WS) and depression have become globally ubiquitous, leading to high socioeconomic costs, including high suicide rates. Unfortunately, depression and its association with WS are often ignored in substantive empirical studies. The current study addresses this gap by exploring the direct link between WS and depression and the moderating link between WS and national culture. Based on appraisal stress theory and vitamin stress theory, we …

  • Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping

    Open Access•Chunhui Huo, Xiaorui Wang et al.•ARTICLE•SAGE Open•2023•Cited by: 1•References: 75

    The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…

  • Retracted

    Open Access•Muhammad Kaleem Khan, Kashif Naeem et al.•ARTICLE•Frontiers in Public Health•2022

    Global climate change and the deteriorating quality of urban air are the major issues affecting the atmospheric ecosystem of Pakistan. To avoid poor monitoring and management of air pollution, improvements through the latest technologies such as GIS and remote sensing are required. This research involves spatial analysis, which discusses the impact of vegetation on air quality and public health. Data of air quality at 20 different points, showing…

  • Service innovation in small neighborhood family firms

    Open Access•Muhammad Waqas Sadiq, Javaria Hameed et al.•ARTICLE•Frontiers in Public Health•2022

    This research study focuses on the employee's job performance of private small firms during the post COVID-19 situation. After the COVID these small family firms try to regain their business, but their efforts are not that much successful. This situation creates a financial crisis in these firms, and they are unable to provide sufficient monetary rewards to their employees. This situation creates unrest among the employees of these small firms. T…

  • Modeling the impact of corporate social responsibility on sustainable purchase intentions

    Open Access•Chunhui Huo, Javaria Hameed et al.•ARTICLE•Economic Research-Ekonomska…•2022

    Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase intentions. In addition, it explores the mediating roles of brand trust and brand loyalty. It also reveals that how CSR is crucial for green innovation performance in Pakistan. This research uses the str…

  • The Disclosure Decision of Foreign Clinical Trials in China

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•SAGE Open•2021

    Result disclosure of clinical trial posts a conflicting logic between private secrecy and public interest. Despite ethical and legal requirements for disclosing clinical trial results, clinical trials’ sponsors tend to withhold the results. We explored the location, timing, and rationale behind the withheld clinical trial results. Based on the entrepreneurial orientation (EO) perspective, we propose that organizational EO contingencies moderate t…

  • Former Employer’s Prestige, the TMT’s Post-Migration Rewards in the Biopharma Industry

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•SAGE Open•2021

    Recruiters and researchers of TMT (top management teams) tend to emphasize the human capital and social capital of the executive in the interfirm migration, but they ignore the role of the former employer’s prestige. We address this issue to argue that the former employer’s organizational prestige attracts the recruiter’s attention to the TMT, and we propose that the TMT from high-prestige organization attracts high rewards than the TMT from a lo…

  • Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods

    Open Access•Chunhui Huo, Shaofeng Yuan•ARTICLE•Social Behavior and Personality…•2017

    In this research we examined whether or not when men are exposed to sexual stimuli (e.g., images of sexually attractive women) this negatively affects their purchase intention for conspicuous goods being offered at a discounted price. We conducted 3 experiments, with Chinese men (282 in total), and found that sexual stimuli can activate male mating goals, prompting the men in our study to care more about the presentation of their mating value; th…

  • Constructivism in the Digital Age

    Open Access•Binesh Sarwar, Salman Zulfiqar et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The rapid spread of social media has transformed individual discourse and societal behavior, particularly among youth. This study explores how patronized celebrity influence on social media impacts the perceived absorption capacity of youth in Pakistan, contributing to societal polarization. Grounded in constructivism theory, the research model proposes that social media richness positively affects youths' absorption capacity, strengthened by pat…

  • Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping

    Open Access•Chunhui Huo, Xiaorui Wang et al.•ARTICLE•SAGE Open•2023•Cited by: 1•References: 75

    The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…

  • Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods

    Open Access•Chunhui Huo, Shaofeng Yuan•ARTICLE•Social Behavior and Personality…•2017

    In this research we examined whether or not when men are exposed to sexual stimuli (e.g., images of sexually attractive women) this negatively affects their purchase intention for conspicuous goods being offered at a discounted price. We conducted 3 experiments, with Chinese men (282 in total), and found that sexual stimuli can activate male mating goals, prompting the men in our study to care more about the presentation of their mating value; th…

  • The Disclosure Decision of Foreign Clinical Trials in China

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•SAGE Open•2021

    Result disclosure of clinical trial posts a conflicting logic between private secrecy and public interest. Despite ethical and legal requirements for disclosing clinical trial results, clinical trials’ sponsors tend to withhold the results. We explored the location, timing, and rationale behind the withheld clinical trial results. Based on the entrepreneurial orientation (EO) perspective, we propose that organizational EO contingencies moderate t…

  • Former Employer’s Prestige, the TMT’s Post-Migration Rewards in the Biopharma Industry

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•SAGE Open•2021

    Recruiters and researchers of TMT (top management teams) tend to emphasize the human capital and social capital of the executive in the interfirm migration, but they ignore the role of the former employer’s prestige. We address this issue to argue that the former employer’s organizational prestige attracts the recruiter’s attention to the TMT, and we propose that the TMT from high-prestige organization attracts high rewards than the TMT from a lo…

  • Retracted

    Open Access•Muhammad Kaleem Khan, Kashif Naeem et al.•ARTICLE•Frontiers in Public Health•2022

    Global climate change and the deteriorating quality of urban air are the major issues affecting the atmospheric ecosystem of Pakistan. To avoid poor monitoring and management of air pollution, improvements through the latest technologies such as GIS and remote sensing are required. This research involves spatial analysis, which discusses the impact of vegetation on air quality and public health. Data of air quality at 20 different points, showing…

  • Service innovation in small neighborhood family firms

    Open Access•Muhammad Waqas Sadiq, Javaria Hameed et al.•ARTICLE•Frontiers in Public Health•2022

    This research study focuses on the employee's job performance of private small firms during the post COVID-19 situation. After the COVID these small family firms try to regain their business, but their efforts are not that much successful. This situation creates a financial crisis in these firms, and they are unable to provide sufficient monetary rewards to their employees. This situation creates unrest among the employees of these small firms. T…

  • Modeling the impact of corporate social responsibility on sustainable purchase intentions

    Open Access•Chunhui Huo, Javaria Hameed et al.•ARTICLE•Economic Research-Ekonomska…•2022

    Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase intentions. In addition, it explores the mediating roles of brand trust and brand loyalty. It also reveals that how CSR is crucial for green innovation performance in Pakistan. This research uses the str…

  • Creating facades of conformity in the face of abusive supervision and emotional exhaustion

    Open Access•Muhammad Waheed Akhtar, Thomas N Garavan et al.•ARTICLE•Current Psychology•2023

  • Are green bonds and sustainable cryptocurrencies truly sustainable? Evidence from a wavelet coherence analysis

    Open Access•Inam Ul Haq, Apichit Maneengam et al.•ARTICLE•Economic Research-Ekonomska…•2023

    This article aims to explore the co-movement of daily returns among S&P green bonds (GB/GBs), the top five sustainable cryptocurrencies, Bitcoin, the Dow Jones Sustainability World Index (DJSWI) and the Dow Jones Sustainability Emerging Market Index (DJSEMI) to determine whether GBs, Bitcoin and sustainable cryptocurrencies are truly sustainable; in addition, it investigates hedging and diversification opportunities. Using a partial wavelet coher…

  • National Cultural Moderates the Link Between Work Stress and Depression

    Open Access•Tariq H Malik, Chunhui Huo•ARTICLE•Cross-Cultural Research•2023•References: 51

    Work stress (WS) and depression have become globally ubiquitous, leading to high socioeconomic costs, including high suicide rates. Unfortunately, depression and its association with WS are often ignored in substantive empirical studies. The current study addresses this gap by exploring the direct link between WS and depression and the moderating link between WS and national culture. Based on appraisal stress theory and vitamin stress theory, we …

  • Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping

    Open Access•Chunhui Huo, Xiaorui Wang et al.•ARTICLE•SAGE Open•2023•Cited by: 1•References: 75

    The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…

  • Nudging Toward Internal and External Origin Drivers

    Open Access•Chunhui Huo, Inam Ul Haq et al.•ARTICLE•SAGE Open•2024

    Corporate green innovation has undergone mountainous growth during the last decade, which has led to an essential accumulation of knowledge in the recent literature. This study conducts a systematic literature review of green innovation research in business economic discipline to understand corporate green innovation’s internal and external origin drivers. We explored the drivers, mediating and moderating effects, and consequences of individual c…

  • The impacts of workplace bullying, emotional exhaustion, and psychological distress on poor job performance of healthcare workers in Thailand during the Covid-19 pandemic

    Open Access•Inam Ul Haq, Chunhui Huo•ARTICLE•Public Administration and Policy•2024•References: 4

    Purpose The objective of this paper is to examine the profound repercussions of workplace bullying (WB), emotional exhaustion (EE), and psychological distress (PD) on poor job performance (PJP) within the intricacies of Thailand’s healthcare sector. It also seeks to elucidate the moderating influence of COVID-19 burnout (CBO) on these variables. Design/methodology/approach This paper utilized a quantitative research approach. A total of 230 respo…

  • Food waste reduction behavior in the higher education sector

    Hasan Zahid, Muhammad Danish et al.•ARTICLE•International Journal of…•2025

    Purpose This study aims to examine how individual values, institutional climate and peer influence jointly shape food waste reduction behavior (FWRB) in higher education institutes. Extending the value-belief-norm (VBN) theory, the study incorporates green psychological climate (GPC) and student citizenship behavior for the environment (SCBE) as external norm-activating factors. The moderating role of social media celebrities, particularly food v…

  • Green Minds, Greener Choices

    Open Access•Chunhui Huo, Sadaf Noor et al.•ARTICLE•Canadian Journal of Administrative…•2025

    The cosmetic industry faces rising demands for sustainability, with consumers in both developed and developing countries increasingly seeking eco‐friendly and ethically produced products. This study examines the influence of green advertising on consumer wisdom and its impact on green brand equity within the cosmetics sectors of Pakistan and China. By analyzing data from 1006 consumers in Pakistan and 992 in China through a structured survey, the…

  • Estimating the effects of income inequality, information communication technology, and transport infrastructure on transport-oriented household expenditures

    Open Access•Zahid Hussain, Chunhui Huo et al.•ARTICLE•Transportation•2025

  • Towards economic growth and a sustainable future

    Open Access•Inam Ul Haq, Chunhui Huo et al.•ARTICLE•Politická ekonomie•2025•References: 23

    This study explores the dynamic nexus between economic growth and sustainable development for 92 countries across high-, upper-middle-, lower-middle-and low-income groups.We validate the Environmental Kuznets Curve (EKC) hypothesis from a novel perspective.We employed a novel technique of Narayan et al. (Economic Modelling, 2016, 53, 388-397) through simple cross-correlation estimates and a panel causality technique.The analysis covers data from …

  • Constructivism in the Digital Age

    Open Access•Binesh Sarwar, Salman Zulfiqar et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The rapid spread of social media has transformed individual discourse and societal behavior, particularly among youth. This study explores how patronized celebrity influence on social media impacts the perceived absorption capacity of youth in Pakistan, contributing to societal polarization. Grounded in constructivism theory, the research model proposes that social media richness positively affects youths' absorption capacity, strengthened by pat…

  • Transforming Workforce Dynamics

    Open Access•Binesh Sarwar, Motasim Billah et al.•ARTICLE•SAGE Open•2026

    This study examines the impact of leader–member exchange (LMXQ) quality on key employee outcomes in the service sector, focusing on job involvement, employee empowerment, and employee retention. This work also explores the moderating role of service climate in the relationships between employee empowerment and retention and between job involvement and retention, particularly within the service context. Grounded in leader–member exchange theory, w…

  • Generative AI chatbots in higher education

    Hasan Zahid, Muhammad Danish et al.•ARTICLE•Interactive Learning Environments•2026

    Generative AI chatbots (GAICs) are becoming integral to higher education, offering students instant explanations, personalized support, and efficient academic assistance. While prior studies have focused on adoption and continuance, limited attention has been given to the potential risks of overreliance. This study applies Uses and Gratifications (U&G) theory to examine the antecedents and consequences of GAIC addiction. An exploratory sequential…

  • Past Good Deeds Can Make You Bad

    Open Access•Muhammad Waheed Akhtar, Qingyu Zhang et al.•ARTICLE•Canadian Journal of Administrative…•2026

    Drawing on moral licencing theory, this study explores how organisational identification may paradoxically lead to unethical outcomes in the workplace. We hypothesised that organisational identification is linked to negative workplace gossip, which in turn fosters careerism. Additionally, we proposed that workplace toxicity moderates both the direct relationship between organisational identification and negative workplace gossip and the indirect …

  • Wisdom Under Pressure

    Open Access•Sadaf Noor, Chunhui Huo et al.•ARTICLE•Canadian Journal of Administrative…•2026

    Drawing on Consumer Wisdom Theory, this study examines how green advertising is associated with consumer wisdom and green brand equity across culturally distinct markets. Consumer wisdom is conceptualized as a multidimensional cognitive construct through which sustainability messages are interpreted and translated into reflective, ethical and value‐based consumer judgments. Using survey data from 1006 Pakistani and 992 Chinese consumers, the stud…

Business (10 works) · Psychology (9 works) · Marketing (7 works) · Social Psychology (7 works) · Economics (6 works) · Environmental Sustainability in Business (6 works) · Job Satisfaction and Organizational Behavior (5 works) · Political science (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works)

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