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Amir Grinstein

Biographic Data

ID170308
NAMEAmir Grinstein
GIVEN NAMESAmir
FAMILY NAMEGrinstein
SIGNATUREGRINSTEIN A
AFFILIATIONSBen-Gurion University of the Negev
ORCID0000-0002-0743-6961
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS9
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2025
H-INDEX1
  • When Needs Don’t Translate into Wants: Choosing the Right Tone to Communicate About Healthy Behaviors

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Health Communication•2025

    Although individuals should benefit from adhering to communication that promotes healthier behaviors, such communication often encounters mixed success. To understand this incongruity, we identify a misconception about the roles of two distinct drivers of health behavior: needs (which are more objective) and wants (which are more subjective). While needs generally translate into wants in ordinary consumption contexts, they sometimes clash with wa…

  • Actual Cleaning and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events

    Open Access•Spike W S Lee, Kobe Millet et al.•ARTICLE•Social Psychological and…•2023

    The human mind harbors various mechanisms for coping with stress, but what role does physical behavior play? Inspired by ethological observations of autogrooming activity across species, we offer a general hypothesis: cleaning attenuates effects of stressful events. Preregistered behavioral and psychophysiological experiments ( N = 3,066 in United Kingdom, United States, and Canada) found that (a) concrete visual simulation of cleaning behavior a…

  • Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Psychology & Health•2022

    OBJECTIVE: There is insufficient evidence for the effectiveness of various tones of communication in modifying health behaviours. We examine the moderating role of assertiveness in the effect of positive/negative language on emotional responses (optimism, self-efficacy, and guilt), and resulting preventive health behaviours. DESIGN: Three experiments were employed. An online experiment tests the relationship between positive/negative language and…

  • Health & Wealth: Is weight loss success related to monetary savings in U.S. adults of low-income? Findings from a National Study

    Open Access•Kerem Shuval, Bob M Fennis et al.•ARTICLE•BMC Public Health•2019

    Adults who in the past were overweight or obese and who presently exhibit high levels of LTWL, were markedly less successful when it came to their finances. This might stem from significant cognitive-affective resources exerted during the weight loss process coupled with a paucity of financial resources which impede financial decision making. This supposition, however, warrants future research

  • Explaining environmental behavior across borders: A meta-analysis

    Open Access•Meike Morren, Amir Grinstein•ARTICLE•Journal of Environmental Psychology•2016

  • Demarketing

    Open Access•Amir Grinstein, Maria Blekher•CHAPTER•Wiley Encyclopedia of Management•2015

    Demarketing is a set of marketing activities aimed to reduce demand for public goods or for commercial products. Demarketing policies are usually applied by governments, to reduce behaviors that negatively affect environment or health. Businesses can apply demarketing strategy to create differentiation or to cope with product shortage.

  • Corporate Social Responsibility

    Open Access•Amir Grinstein, Maria Blekher•CHAPTER•Wiley Encyclopedia of Management•2015

    The concept of CSR was developed in the 1960s in the USA with the idea that corporate responsibilities are more than its legal obligations. These days, CSR is a widely adopted idea that consists of firms' obligations to protect and improve the welfare of the society and its organization now as well as in future, through its various business and social actions and ensures that it generates equitable and sustainable benefits for the various stakeho…

  • Enjoy! Hedonic Consumption and Compliance with Assertive Messages

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Journal of Consumer Research•2012•Cited by: 9•References: 56

    This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…

  • Enjoy! Hedonic Consumption and Compliance with Assertive Messages

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Journal of Consumer Research•2012•Cited by: 9•References: 56

    This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…

  • Enjoy! Hedonic Consumption and Compliance with Assertive Messages

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Journal of Consumer Research•2012•Cited by: 9•References: 56

    This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…

  • Demarketing

    Open Access•Amir Grinstein, Maria Blekher•CHAPTER•Wiley Encyclopedia of Management•2015

    Demarketing is a set of marketing activities aimed to reduce demand for public goods or for commercial products. Demarketing policies are usually applied by governments, to reduce behaviors that negatively affect environment or health. Businesses can apply demarketing strategy to create differentiation or to cope with product shortage.

  • Corporate Social Responsibility

    Open Access•Amir Grinstein, Maria Blekher•CHAPTER•Wiley Encyclopedia of Management•2015

    The concept of CSR was developed in the 1960s in the USA with the idea that corporate responsibilities are more than its legal obligations. These days, CSR is a widely adopted idea that consists of firms' obligations to protect and improve the welfare of the society and its organization now as well as in future, through its various business and social actions and ensures that it generates equitable and sustainable benefits for the various stakeho…

  • Explaining environmental behavior across borders: A meta-analysis

    Open Access•Meike Morren, Amir Grinstein•ARTICLE•Journal of Environmental Psychology•2016

  • Health & Wealth: Is weight loss success related to monetary savings in U.S. adults of low-income? Findings from a National Study

    Open Access•Kerem Shuval, Bob M Fennis et al.•ARTICLE•BMC Public Health•2019

    Adults who in the past were overweight or obese and who presently exhibit high levels of LTWL, were markedly less successful when it came to their finances. This might stem from significant cognitive-affective resources exerted during the weight loss process coupled with a paucity of financial resources which impede financial decision making. This supposition, however, warrants future research

  • Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Psychology & Health•2022

    OBJECTIVE: There is insufficient evidence for the effectiveness of various tones of communication in modifying health behaviours. We examine the moderating role of assertiveness in the effect of positive/negative language on emotional responses (optimism, self-efficacy, and guilt), and resulting preventive health behaviours. DESIGN: Three experiments were employed. An online experiment tests the relationship between positive/negative language and…

  • Actual Cleaning and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events

    Open Access•Spike W S Lee, Kobe Millet et al.•ARTICLE•Social Psychological and…•2023

    The human mind harbors various mechanisms for coping with stress, but what role does physical behavior play? Inspired by ethological observations of autogrooming activity across species, we offer a general hypothesis: cleaning attenuates effects of stressful events. Preregistered behavioral and psychophysiological experiments ( N = 3,066 in United Kingdom, United States, and Canada) found that (a) concrete visual simulation of cleaning behavior a…

  • When Needs Don’t Translate into Wants: Choosing the Right Tone to Communicate About Healthy Behaviors

    Ann Kronrod, Amir Grinstein et al.•ARTICLE•Health Communication•2025

    Although individuals should benefit from adhering to communication that promotes healthier behaviors, such communication often encounters mixed success. To understand this incongruity, we identify a misconception about the roles of two distinct drivers of health behavior: needs (which are more objective) and wants (which are more subjective). While needs generally translate into wants in ordinary consumption contexts, they sometimes clash with wa…

Psychology (4 works) · Social Psychology (4 works) · Assertiveness (3 works) · Behavioral Health and Interventions (3 works) · Business (3 works) · Clinical Psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Death Anxiety and Social Exclusion (2 works) · Developmental psychology (2 works) · Economics (2 works)

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