Madison Van Oort
Biographic Data
| ID | 170478 |
|---|---|
| NAME | Madison Van Oort |
| GIVEN NAMES | Madison |
| FAMILY NAME | Van Oort |
| SIGNATURE | VAN OORT M |
| AFFILIATIONS | University of Minnesota |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 40 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Worn Out: How Retailers Surveil and Exploit Workers in the Digital Age and How Workers Are Fighting Back
An immersive, first-hand account of retail worker surveillance and resistance in the digital age. Technology has sped up the world of retail clothing, rushing affordable, trendy garments to consumers and enriching multinational retail giants such as Zara and H&M. But beneath the success of fast fashion, there is a grimmer story to be told—that of the people who do the actual producing and selling. Working undercover in two of the world's largest …
Frictions in the Future of Work
The concept of the "future of work", though widely-referenced in mainstream media and policy discourse, remains persistently ambiguous, making it ripe for ethnographic intervention. Contrary to the techno-determinism of industry research and the limited focus of some public policy, I trace the social complexities and frictions of the future of work through the example of worker surveillance in the retail industry. I begin by reviewing the history…
The Emotional Labor of Surveillance: Digital Control in Fast Fashion Retail
Rooted in critical labor studies and feminist surveillance studies, this article explores how big data and biometric surveillance impact fast fashion's predominantly feminized and racialized workforce. Through ethnography and interviews, I find that automated flexible scheduling, a now widely documented phenomenon, not only disciplines just-in-time staff but also encourages additional forms of digital control-including biometric scanners and poin…
Making the neoliberal precariat: Two faces of job searching in Minneapolis
This comparative ethnographic study charts the similarities and differences in crafting the job search enterprise following the Great Recession at two nonprofit programs in Minneapolis: Career Net, a support group for middle-class job seekers, and Good Deeds, a welfare-to-work service. Both programs attempted to create flexible, productive, and disciplined job seekers, but this unique comparison reveals how these organizations differently reprodu…
“We Wear No Pants”: Selling the Crisis of Masculinity in the 2010 Super Bowl Commercials
In this article we argue that the commercials aired during the 2010 Super Bowl, a preeminent national advertising showcase, provide a stinging contribution to the contemporary discourse of masculinity in the United States. Using a combination of discourse and semiotic analysis, we draw on and expand Michael A. Messner and Jeffrey Montez de Oca’s 2005 examination of the trope of the happy loser in beer commercials. Conducting a close reading of fi…
Making the neoliberal precariat: Two faces of job searching in Minneapolis
This comparative ethnographic study charts the similarities and differences in crafting the job search enterprise following the Great Recession at two nonprofit programs in Minneapolis: Career Net, a support group for middle-class job seekers, and Good Deeds, a welfare-to-work service. Both programs attempted to create flexible, productive, and disciplined job seekers, but this unique comparison reveals how these organizations differently reprodu…
The Emotional Labor of Surveillance: Digital Control in Fast Fashion Retail
Rooted in critical labor studies and feminist surveillance studies, this article explores how big data and biometric surveillance impact fast fashion's predominantly feminized and racialized workforce. Through ethnography and interviews, I find that automated flexible scheduling, a now widely documented phenomenon, not only disciplines just-in-time staff but also encourages additional forms of digital control-including biometric scanners and poin…
“We Wear No Pants”: Selling the Crisis of Masculinity in the 2010 Super Bowl Commercials
In this article we argue that the commercials aired during the 2010 Super Bowl, a preeminent national advertising showcase, provide a stinging contribution to the contemporary discourse of masculinity in the United States. Using a combination of discourse and semiotic analysis, we draw on and expand Michael A. Messner and Jeffrey Montez de Oca’s 2005 examination of the trope of the happy loser in beer commercials. Conducting a close reading of fi…
Making the neoliberal precariat: Two faces of job searching in Minneapolis
This comparative ethnographic study charts the similarities and differences in crafting the job search enterprise following the Great Recession at two nonprofit programs in Minneapolis: Career Net, a support group for middle-class job seekers, and Good Deeds, a welfare-to-work service. Both programs attempted to create flexible, productive, and disciplined job seekers, but this unique comparison reveals how these organizations differently reprodu…
The Emotional Labor of Surveillance: Digital Control in Fast Fashion Retail
Rooted in critical labor studies and feminist surveillance studies, this article explores how big data and biometric surveillance impact fast fashion's predominantly feminized and racialized workforce. Through ethnography and interviews, I find that automated flexible scheduling, a now widely documented phenomenon, not only disciplines just-in-time staff but also encourages additional forms of digital control-including biometric scanners and poin…
Worn Out: How Retailers Surveil and Exploit Workers in the Digital Age and How Workers Are Fighting Back
An immersive, first-hand account of retail worker surveillance and resistance in the digital age. Technology has sped up the world of retail clothing, rushing affordable, trendy garments to consumers and enriching multinational retail giants such as Zara and H&M. But beneath the success of fast fashion, there is a grimmer story to be told—that of the people who do the actual producing and selling. Working undercover in two of the world's largest …
Frictions in the Future of Work
The concept of the "future of work", though widely-referenced in mainstream media and policy discourse, remains persistently ambiguous, making it ripe for ethnographic intervention. Contrary to the techno-determinism of industry research and the limited focus of some public policy, I trace the social complexities and frictions of the future of work through the example of worker surveillance in the retail industry. I begin by reviewing the history…
Sociology (4 works) · Digital Economy and Work Transformation (3 works) · Political science (3 works) · Business (2 works) · Economics (2 works) · Employment and Welfare Studies (2 works) · Gender Studies (2 works) · Labor Movements and Unions (2 works) · Law (2 works) · Advertising (1 works)