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Eric A Greenleaf

Biographic Data

ID173635
NAMEEric A Greenleaf
GIVEN NAMESEric A
FAMILY NAMEGreenleaf
SIGNATUREGREENLEAF E A
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS85
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR1984
LATEST PUBLICATION YEAR2004
H-INDEX3
  • Reserves, Regret, and Rejoicing in Open English Auctions

    Eric A Greenleaf, Eric Greenleaf•ARTICLE•Journal of Consumer Research•2004•References: 27

    Journal Article Reserves, Regret, and Rejoicing in Open English Auctions Get access Eric A. Greenleaf Eric A. Greenleaf Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 264–273, https://doi.org/10.1086/422106 Published: 01 September 2004

  • Reasons for Substantial Delay in Consumer Decision Making

    Eric A Greenleaf, Eric Greenleaf et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 21

    This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay consumer decisions. These support most of the reasons in the proposed typology, while some unanticipated delay reasons also emerge. We find that the delay r…

  • Measuring Extreme Response Style

    Eric A Greenleaf, Eric Greenleaf•ARTICLE•Public Opinion Quarterly•1992•Cited by: 48•References: 6

    Research on extreme response style (ERS) in rating scale responses has been characterized by conflicting findings and little agreement over how to assemble and validate ERS measures. This article proposes that, when ERS is defined as a proportion of extreme responses, an ERS measure will be more accurate if the items are uncorrelated and have equal extreme response proportions. Furthermore, appropriate stochastic models should be used to assess t…

  • Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

    Morris B Holbrook, Robert W Chestnut et al.•ARTICLE•Journal of Consumer Research•1984•Cited by: 16

    Consumer researchers have recently begun to focus on the experiential aspects of consumption in general and on intrinsically motivated hedonic enjoyment in particular. Within this broad class of consumer behavior, play (as in sports, games, and other leisure activities) constitutes a particularly familiar and important type of consumption experience. This study investigates some phenomena involved in playful consumption. The results suggest that …

  • Measuring Extreme Response Style

    Eric A Greenleaf, Eric Greenleaf•ARTICLE•Public Opinion Quarterly•1992•Cited by: 48•References: 6

    Research on extreme response style (ERS) in rating scale responses has been characterized by conflicting findings and little agreement over how to assemble and validate ERS measures. This article proposes that, when ERS is defined as a proportion of extreme responses, an ERS measure will be more accurate if the items are uncorrelated and have equal extreme response proportions. Furthermore, appropriate stochastic models should be used to assess t…

  • Reasons for Substantial Delay in Consumer Decision Making

    Eric A Greenleaf, Eric Greenleaf et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 21

    This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay consumer decisions. These support most of the reasons in the proposed typology, while some unanticipated delay reasons also emerge. We find that the delay r…

  • Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

    Morris B Holbrook, Robert W Chestnut et al.•ARTICLE•Journal of Consumer Research•1984•Cited by: 16

    Consumer researchers have recently begun to focus on the experiential aspects of consumption in general and on intrinsically motivated hedonic enjoyment in particular. Within this broad class of consumer behavior, play (as in sports, games, and other leisure activities) constitutes a particularly familiar and important type of consumption experience. This study investigates some phenomena involved in playful consumption. The results suggest that …

  • Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

    Morris B Holbrook, Robert W Chestnut et al.•ARTICLE•Journal of Consumer Research•1984•Cited by: 16

    Consumer researchers have recently begun to focus on the experiential aspects of consumption in general and on intrinsically motivated hedonic enjoyment in particular. Within this broad class of consumer behavior, play (as in sports, games, and other leisure activities) constitutes a particularly familiar and important type of consumption experience. This study investigates some phenomena involved in playful consumption. The results suggest that …

  • Measuring Extreme Response Style

    Eric A Greenleaf, Eric Greenleaf•ARTICLE•Public Opinion Quarterly•1992•Cited by: 48•References: 6

    Research on extreme response style (ERS) in rating scale responses has been characterized by conflicting findings and little agreement over how to assemble and validate ERS measures. This article proposes that, when ERS is defined as a proportion of extreme responses, an ERS measure will be more accurate if the items are uncorrelated and have equal extreme response proportions. Furthermore, appropriate stochastic models should be used to assess t…

  • Reasons for Substantial Delay in Consumer Decision Making

    Eric A Greenleaf, Eric Greenleaf et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 21

    This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay consumer decisions. These support most of the reasons in the proposed typology, while some unanticipated delay reasons also emerge. We find that the delay r…

  • Reserves, Regret, and Rejoicing in Open English Auctions

    Eric A Greenleaf, Eric Greenleaf•ARTICLE•Journal of Consumer Research•2004•References: 27

    Journal Article Reserves, Regret, and Rejoicing in Open English Auctions Get access Eric A. Greenleaf Eric A. Greenleaf Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 264–273, https://doi.org/10.1086/422106 Published: 01 September 2004

Mathematics (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Statistics (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Auction theory (1 works)

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