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Peter Mhagama

Biographic Data

ID1744341
NAMEPeter Mhagama
GIVEN NAMESPeter
FAMILY NAMEMhagama
SIGNATUREMHAGAMA P
AFFILIATIONSUniversity of Leicester
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS8
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2020
H-INDEX2
  • The influence of branding on the uptake of voluntary medical male circumcision

    Patrick Makono, Peter Mhagama et al.•ARTICLE•African Journal of AIDS Research•2020

    Background: " Ndife Otsogola " [We are forward thinkers] is the voluntary male medical circumcision (VMMC) campaign in Malawi that is part of the HIV and AIDS health promotion strategy. In 2012, the government of Malawi and its VMMC stakeholders developed communication strategies to advance the uptake of VMMC using the "Ndife Otsogola" brand to increase uptake of the service among the target population. However, since the campaign was scaled up c…

  • The importance of participation in development through community radio

    Peter Mhagama•ARTICLE•Critical Arts•2016•Cited by: 2•References: 15

    This article examines the role of participation in development through community radio. Ordinary people participate in community radio through programme production, financing, management and the daily operations of the station. This enables them to define the development problems faced by their communities, and to find solutions to those problems – they therefore participate in development through community radio. As such, the term ‘participation…

  • Expanding access and participation through a combination of community radio and mobile phones

    Peter Mhagama•ARTICLE•Journal of African Media Studies•2015

    Community radio is one of the resources that can give ordinary or disenfranchised people a voice. This opportunity can be increased through the combination of community radio and mobile phones. Using focus group discussions, face-to-face interviews and observations, this article examines how this combination can improve ordinary people’s participation in media production and in public life in Malawi. It also examines the extent to which marginali…

  • Radio listening clubs in Malawi as alternative public spheres

    Peter Mhagama•ARTICLE•Radio Journal International…•2015•Cited by: 4

    Many people in rural areas in Malawi lack access to information due to illiteracy and the unavailability of reliable sources of information. There is also an absence of a proper forum where rural ordinary people can express their views and have their voices heard. However, in communities where there are community radio stations, the stations are helping create spaces for ordinary people to participate in public life by setting up radio listening …

  • Donor Funding to Community Radio Stations in Malawi and its Impact on their Performance

    Peter Mhagama•ARTICLE•Journal of Southern African Studies•2015•Cited by: 2

    Many community radio stations in developing countries rely on donor funding for their sustainability. This raises some questions with regard to how they fulfil their social mission of promoting the participation of the community in the activities of the radio. This article examines how donor funding to community radio stations can affect the performance of the stations, because it has potential to divert the attention of the stations from serving…

  • Radio listening clubs in Malawi as alternative public spheres

    Peter Mhagama•ARTICLE•Radio Journal International…•2015•Cited by: 4

    Many people in rural areas in Malawi lack access to information due to illiteracy and the unavailability of reliable sources of information. There is also an absence of a proper forum where rural ordinary people can express their views and have their voices heard. However, in communities where there are community radio stations, the stations are helping create spaces for ordinary people to participate in public life by setting up radio listening …

  • The importance of participation in development through community radio

    Peter Mhagama•ARTICLE•Critical Arts•2016•Cited by: 2•References: 15

    This article examines the role of participation in development through community radio. Ordinary people participate in community radio through programme production, financing, management and the daily operations of the station. This enables them to define the development problems faced by their communities, and to find solutions to those problems – they therefore participate in development through community radio. As such, the term ‘participation…

  • Donor Funding to Community Radio Stations in Malawi and its Impact on their Performance

    Peter Mhagama•ARTICLE•Journal of Southern African Studies•2015•Cited by: 2

    Many community radio stations in developing countries rely on donor funding for their sustainability. This raises some questions with regard to how they fulfil their social mission of promoting the participation of the community in the activities of the radio. This article examines how donor funding to community radio stations can affect the performance of the stations, because it has potential to divert the attention of the stations from serving…

  • Expanding access and participation through a combination of community radio and mobile phones

    Peter Mhagama•ARTICLE•Journal of African Media Studies•2015

    Community radio is one of the resources that can give ordinary or disenfranchised people a voice. This opportunity can be increased through the combination of community radio and mobile phones. Using focus group discussions, face-to-face interviews and observations, this article examines how this combination can improve ordinary people’s participation in media production and in public life in Malawi. It also examines the extent to which marginali…

  • Radio listening clubs in Malawi as alternative public spheres

    Peter Mhagama•ARTICLE•Radio Journal International…•2015•Cited by: 4

    Many people in rural areas in Malawi lack access to information due to illiteracy and the unavailability of reliable sources of information. There is also an absence of a proper forum where rural ordinary people can express their views and have their voices heard. However, in communities where there are community radio stations, the stations are helping create spaces for ordinary people to participate in public life by setting up radio listening …

  • Donor Funding to Community Radio Stations in Malawi and its Impact on their Performance

    Peter Mhagama•ARTICLE•Journal of Southern African Studies•2015•Cited by: 2

    Many community radio stations in developing countries rely on donor funding for their sustainability. This raises some questions with regard to how they fulfil their social mission of promoting the participation of the community in the activities of the radio. This article examines how donor funding to community radio stations can affect the performance of the stations, because it has potential to divert the attention of the stations from serving…

  • The importance of participation in development through community radio

    Peter Mhagama•ARTICLE•Critical Arts•2016•Cited by: 2•References: 15

    This article examines the role of participation in development through community radio. Ordinary people participate in community radio through programme production, financing, management and the daily operations of the station. This enables them to define the development problems faced by their communities, and to find solutions to those problems – they therefore participate in development through community radio. As such, the term ‘participation…

  • The influence of branding on the uptake of voluntary medical male circumcision

    Patrick Makono, Peter Mhagama et al.•ARTICLE•African Journal of AIDS Research•2020

    Background: " Ndife Otsogola " [We are forward thinkers] is the voluntary male medical circumcision (VMMC) campaign in Malawi that is part of the HIV and AIDS health promotion strategy. In 2012, the government of Malawi and its VMMC stakeholders developed communication strategies to advance the uptake of VMMC using the "Ndife Otsogola" brand to increase uptake of the service among the target population. However, since the campaign was scaled up c…

Media studies (4 works) · Political science (4 works) · Public relations (4 works) · Radio program (4 works) · Sociology (4 works) · Business (3 works) · Community radio (3 works) · ICT Impact and Policies (3 works) · Media Studies and Communication (3 works) · Face (sociological concept (2 works)

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