Michael S Mccarthy
Dados Biográficos
| ID | 174669 |
|---|---|
| NOME | Michael S Mccarthy |
| PRENOMES | Michael S |
| SOBRENOME | Mccarthy |
| ASSINATURA | MCCARTHY M S |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 5 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1994 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2000 |
| ÍNDICE H | 1 |
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking
Primarily on the basis of research from noncompetitive settings, it is generally believed that nonsubstantive advertising features are ineffective when consumers engage in issue-relevant thinking. Experiment 1 of the current study replicated prior research. Neither spokesperson fame nor the vividness of advertising copy influenced attitudes in noncompetitive settings. However, these same features proved effective in the context of balanced compet…
Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking
Primarily on the basis of research from noncompetitive settings, it is generally believed that nonsubstantive advertising features are ineffective when consumers engage in issue-relevant thinking. Experiment 1 of the current study replicated prior research. Neither spokesperson fame nor the vividness of advertising copy influenced attitudes in noncompetitive settings. However, these same features proved effective in the context of balanced compet…
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking
Primarily on the basis of research from noncompetitive settings, it is generally believed that nonsubstantive advertising features are ineffective when consumers engage in issue-relevant thinking. Experiment 1 of the current study replicated prior research. Neither spokesperson fame nor the vividness of advertising copy influenced attitudes in noncompetitive settings. However, these same features proved effective in the context of balanced compet…
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Studies of grocery sales show that consumers of store brands switch to (price) discounted national brands more than consumers of national brands switch to discounted store brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment that replicates asymmetric price competition favoring higher-quality competitors and demonstrates asymmetric quality competition favori…
Consumer Market Behavior and Pricing (2 obras) · Advertising (1 obras) · Behavioral Health and Interventions (1 obras) · Business (1 obras) · Competition (biology) (1 obras) · Competitor analysis (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Context (archaeology) (1 obras) · Decision-Making and Behavioral Economics (1 obras)