Priya Raghubir
Biographic Data
| ID | 175985 |
|---|---|
| NAME | Priya Raghubir |
| GIVEN NAMES | Priya |
| FAMILY NAME | Raghubir |
| SIGNATURE | RAGHUBIR P |
| AFFILIATIONS | University of California, Berkeley |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 88 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 6 |
Decomposing the cross-sex misprediction bias of dating behaviors: Do men overestimate or women underreport their sexual intentions
Men typically predict women's sexual intentions to be higher than women say they are (Haselton & Buss, 2000). It is debated whether this cross-sex bias is because of men overestimating women's intentions (Murray et al., 2017), women underreporting their own intentions (Perilloux & Kurzban, 2015, 2017), or both. To unify the current debate, we decompose the part of the bias attributable to women underreporting versus men overestimating by using a …
The Long and Short of It: Why Are Stocks with Shorter Runs Preferred
This article examines how consumers process graphical financial information to estimate risk. We propose that consumers sample the local maxima and minima of a graph to infer the variation around a trend line, which is used to estimate risk. The local maxima and minima are more extreme the higher the run length of the stocks (the consecutive number of upward or downward movements of a price series with identical mean, variance, skewness, and kurt…
The Denomination Effect
Labeled the “denomination effect,” study 1 shows in three field studies that the likelihood of spending is lower when an equivalent sum of money is represented by a single large denomination (e.g., one $20 bill) relative to many smaller denominations (e.g., 20 $1 bills). In two of the three field studies, individuals spent more once the decision to spend had been made. Study 2 then shows that consumers deliberately choose to receive money in a la…
The Role of Strategy in Mixed-Gender Group Interactions: A Study of the Television Show “The Weakest Link”
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
Aids and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
Framing the Deal: The Role of Restrictions in Accentuating Deal Value
We propose that consumers use the presence of a restriction (i.e., purchase limit, purchase precondition, or time limit) as a source of information to evaluate a deal. In a series of four studies we present evidence suggesting that restrictions serve to accentuate deal value and act as “promoters” of promotions. We begin by using aggregate level scanner data to test our hypothesis that a sales restriction (e.g., “limit X per customer”) results in…
As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments
Consumers make distance judgments when they decide which store to visit or which route to take. However, these judgments may be prone to various spatial perception biases. While there is a rich literature on spatial perceptions in urban planning and environmental and cognitive psychology, there is little in the field of consumer behavior. In this article we introduce the topic of spatial perceptions as an area of research in marketing. We extend …
Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
Framing the Deal: The Role of Restrictions in Accentuating Deal Value
We propose that consumers use the presence of a restriction (i.e., purchase limit, purchase precondition, or time limit) as a source of information to evaluate a deal. In a series of four studies we present evidence suggesting that restrictions serve to accentuate deal value and act as “promoters” of promotions. We begin by using aggregate level scanner data to test our hypothesis that a sales restriction (e.g., “limit X per customer”) results in…
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
Aids and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
The Denomination Effect
Labeled the “denomination effect,” study 1 shows in three field studies that the likelihood of spending is lower when an equivalent sum of money is represented by a single large denomination (e.g., one $20 bill) relative to many smaller denominations (e.g., 20 $1 bills). In two of the three field studies, individuals spent more once the decision to spend had been made. Study 2 then shows that consumers deliberately choose to receive money in a la…
As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments
Consumers make distance judgments when they decide which store to visit or which route to take. However, these judgments may be prone to various spatial perception biases. While there is a rich literature on spatial perceptions in urban planning and environmental and cognitive psychology, there is little in the field of consumer behavior. In this article we introduce the topic of spatial perceptions as an area of research in marketing. We extend …
The Long and Short of It: Why Are Stocks with Shorter Runs Preferred
This article examines how consumers process graphical financial information to estimate risk. We propose that consumers sample the local maxima and minima of a graph to infer the variation around a trend line, which is used to estimate risk. The local maxima and minima are more extreme the higher the run length of the stocks (the consecutive number of upward or downward movements of a price series with identical mean, variance, skewness, and kurt…
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments
Consumers make distance judgments when they decide which store to visit or which route to take. However, these judgments may be prone to various spatial perception biases. While there is a rich literature on spatial perceptions in urban planning and environmental and cognitive psychology, there is little in the field of consumer behavior. In this article we introduce the topic of spatial perceptions as an area of research in marketing. We extend …
Framing the Deal: The Role of Restrictions in Accentuating Deal Value
We propose that consumers use the presence of a restriction (i.e., purchase limit, purchase precondition, or time limit) as a source of information to evaluate a deal. In a series of four studies we present evidence suggesting that restrictions serve to accentuate deal value and act as “promoters” of promotions. We begin by using aggregate level scanner data to test our hypothesis that a sales restriction (e.g., “limit X per customer”) results in…
Aids and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
The Role of Strategy in Mixed-Gender Group Interactions: A Study of the Television Show “The Weakest Link”
The Denomination Effect
Labeled the “denomination effect,” study 1 shows in three field studies that the likelihood of spending is lower when an equivalent sum of money is represented by a single large denomination (e.g., one $20 bill) relative to many smaller denominations (e.g., 20 $1 bills). In two of the three field studies, individuals spent more once the decision to spend had been made. Study 2 then shows that consumers deliberately choose to receive money in a la…
The Long and Short of It: Why Are Stocks with Shorter Runs Preferred
This article examines how consumers process graphical financial information to estimate risk. We propose that consumers sample the local maxima and minima of a graph to infer the variation around a trend line, which is used to estimate risk. The local maxima and minima are more extreme the higher the run length of the stocks (the consecutive number of upward or downward movements of a price series with identical mean, variance, skewness, and kurt…
Decomposing the cross-sex misprediction bias of dating behaviors: Do men overestimate or women underreport their sexual intentions
Men typically predict women's sexual intentions to be higher than women say they are (Haselton & Buss, 2000). It is debated whether this cross-sex bias is because of men overestimating women's intentions (Murray et al., 2017), women underreporting their own intentions (Perilloux & Kurzban, 2015, 2017), or both. To unify the current debate, we decompose the part of the bias attributable to women underreporting versus men overestimating by using a …
Computer Science (8 works) · Psychology (6 works) · Library science (5 works) · Sociology (5 works) · Social Psychology (4 works) · History (3 works) · Social and Intergroup Psychology (3 works) · Cognition (2 works) · Cognitive psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)