Marta Pizzetti
Biographic Data
| ID | 176329 |
|---|---|
| NAME | Marta Pizzetti |
| GIVEN NAMES | Marta |
| FAMILY NAME | Pizzetti |
| SIGNATURE | PIZZETTI M |
| AFFILIATIONS | École de management de Lyon |
| ORCID | 0000-0002-4082-8561 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
I am not unsustainable; I am on holiday! ” moral disengagement and the holiday mindset of young travellers during a cruise
Tourists often fail to follow through with their sustainable behaviour intentions. This lack of compliance can only truly be explored by observing their actions when immersed in the context of a vacation. A holistic case study was conducted by monitoring a group of young consumers on a cruise. Five quantitative and qualitative methods (i.e. baggage audit, participant observation, photo elicitation, diary and introspection) have been employed to c…
Space for seduction
Technological and socio-economic changes have forced organizations in the art sector to redefine their function in the market, to strengthen their relationships with consumers and to appeal to a more heterogeneous consumer audience. The physical space of art organizations constitutes a major tool for them to attract and communicate with customers. Based on a multiple case studies approach, this article explores how art auction houses have rearran…
I am not unsustainable; I am on holiday! ” moral disengagement and the holiday mindset of young travellers during a cruise
Tourists often fail to follow through with their sustainable behaviour intentions. This lack of compliance can only truly be explored by observing their actions when immersed in the context of a vacation. A holistic case study was conducted by monitoring a group of young consumers on a cruise. Five quantitative and qualitative methods (i.e. baggage audit, participant observation, photo elicitation, diary and introspection) have been employed to c…
Space for seduction
Technological and socio-economic changes have forced organizations in the art sector to redefine their function in the market, to strengthen their relationships with consumers and to appeal to a more heterogeneous consumer audience. The physical space of art organizations constitutes a major tool for them to attract and communicate with customers. Based on a multiple case studies approach, this article explores how art auction houses have rearran…
I am not unsustainable; I am on holiday! ” moral disengagement and the holiday mindset of young travellers during a cruise
Tourists often fail to follow through with their sustainable behaviour intentions. This lack of compliance can only truly be explored by observing their actions when immersed in the context of a vacation. A holistic case study was conducted by monitoring a group of young consumers on a cruise. Five quantitative and qualitative methods (i.e. baggage audit, participant observation, photo elicitation, diary and introspection) have been employed to c…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Political science (2 works) · Aesthetics (1 work) · Appeal (1 work) · Art (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)