Mark Stiving
Biographic Data
| ID | 177809 |
|---|---|
| NAME | Mark Stiving |
| GIVEN NAMES | Mark |
| FAMILY NAME | Stiving |
| SIGNATURE | STIVING M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 1997 |
| H-INDEX | 1 |
An Empirical Analysis of Price Endings with Scanner Data
Several consumer behavior theories have been offered to explain the preponderance of prices that end in the digit 9. This study attempts to incorporate these proposed behaviors into the implicit utility function of consumer choice models, resulting in both a more accurate tool for managerial decision making and additional insights into how consumers actually behave toward price endings. An attempt is made to compensate for both level effects (tho…
An Empirical Analysis of Price Endings with Scanner Data
Several consumer behavior theories have been offered to explain the preponderance of prices that end in the digit 9. This study attempts to incorporate these proposed behaviors into the implicit utility function of consumer choice models, resulting in both a more accurate tool for managerial decision making and additional insights into how consumers actually behave toward price endings. An attempt is made to compensate for both level effects (tho…
An Empirical Analysis of Price Endings with Scanner Data
Several consumer behavior theories have been offered to explain the preponderance of prices that end in the digit 9. This study attempts to incorporate these proposed behaviors into the implicit utility function of consumer choice models, resulting in both a more accurate tool for managerial decision making and additional insights into how consumers actually behave toward price endings. An attempt is made to compensate for both level effects (tho…
Computer Science (1 works) · Consumer Market Behavior and Pricing (1 works) · Economics of Agriculture and Food Markets (1 works) · Library science (1 works) · Wine Industry and Tourism (1 works)