Vicki S Freimuth
Datos Biográficos
| ID | 179844 |
|---|---|
| NOMBRE | Vicki S Freimuth |
| NOMBRES | Vicki S |
| APELLIDO | Freimuth |
| FIRMA | FREIMUTH V S |
| AFILIACIONES | University of Georgia |
| VERIFICADO | No |
| TOTAL DE OBRAS | 28 |
| TOTAL DE CITAS | 270 |
| TOTAL COMO AUTOR | 27 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 1976 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 10 |
Communicating Effectively About Emergency Use Authorization and Vaccines in the Covid-19 Pandemic
Both studies found that greater trust in government action was associated with willingness to accept EUA products 9,10 In a qualitative study on public understanding of medical countermeasures, Liu etal 11 assessed willingness to comply with protective actions during a hypothetical novel respiratory virus scenario The White House's adoption of Operation Warp Speed and promises of a vaccine by fall 2020 have undermined trust in any vaccine, whethe…
Measuring vaccine hesitancy, confidence, trust and flu vaccine uptake
You don't trust a government vaccine
Breaking down the monolith
Black adults are significantly less likely to be immunized for seasonal influenza when compared to Whites. This persistent disparity contributes to increased influenza-related morbidity and mortality in the African American population. Most scholarship on vaccine disparities has compared Whites and Blacks. Employing Public Health Critical Race Praxis, this study seeks to shift the focus to explore differences within the Black population. Utilizin…
Determinants of trust in the flu vaccine for African Americans and Whites
Improving Interactive Health Literacy Skills of Older Adults
Formative organizational research can greatly increase the chance of successful implementation of public health interventions when those interventions will be implemented in partnerships with community-based organizations in diverse settings and with varying practices
Trust During the Early Stages of the 2009 H1N1 Pandemic
Distrust of the government often stands in the way of cooperation with public health recommendations in a crisis. The purpose of this article is to describe the public's trust in government recommendations during the early stages of the H1N1 pandemic and to identify factors that might account for these trust levels. The authors surveyed 1,543 respondents about their experiences and attitudes related to H1N1 influenza between June 3, 2009, and Jul…
Exploring Communication, Trust in Government, and Vaccination Intention Later in the 2009 H1N1 Pandemic
With the growing recognition of the critical role that risk communication plays in a public health emergency, a number of articles have provided prescriptive best practices to enhance such communication. However, little empirical research has examined perceptions of the quality of communication, the impact of uncertainty on changing communication, use of information sources, and trust in specific government spokespersons. Similarly, although ther…
The Impact of Workplace Policies and Other Social Factors on Self-Reported Influenza-Like Illness Incidence During the 2009 H1N1 Pandemic
Objectives. We assessed the impact of social determinants of potential exposure to H1N1—which are unequally distributed by race/ethnicity in the United States—on incidence of influenza-like illness (ILI) during the 2009 H1N1 pandemic. Methods. In January 2010 we surveyed a nationally representative sample (n = 2079) of US adults from the Knowledge Networks online research panel, with Hispanic and African American oversamples. The completion rate …
Aids
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals recei…
Racial Disparities in Exposure, Susceptibility, and Access to Health Care in the US H1N1 Influenza Pandemic
Objectives. We conducted the first empirical examination of disparities in H1N1 exposure, susceptibility to H1N1 complications, and access to health care during the H1N1 influenza pandemic. Methods. We conducted a nationally representative survey among a sample drawn from more than 60 000 US households. We analyzed responses from 1479 adults, including significant numbers of Blacks and Hispanics. The survey asked respondents about their ability t…
Blog Functions as Risk and Crisis Communication During Hurricane Katrina
Blogs were examined during the 2 weeks after Hurricane Katrina hit the U.S. city of New Orleans to better understand what risk and crisis communication functions they served. The 4 major functions-communication, political, information, and helping-included both filtering and linking about rescue needs and efforts, missing persons, ways to offer and find assistance, fostering community, and providing information on damage and government response. …
Freimuth and Quinn Respond
Eliminating racial and ethnic health disparities requires a multidisciplinary approach, including scholarship on the contribution of intelligence (IQ) to health outcomes as described by Batty and Deary. We agree with his conclusion that “proactive involvement of health care providers in the provider–client interaction . . . might reduce health differentials.” However, his reliance on IQ to make his claim places limits on our comprehensive health …
The Contributions of Health Communication to Eliminating Health Disparities
The pressing need to eliminate health disparities calls on public health professionals to use every effective tool possible. Health communication, defined as the study and use of methods to inform and influence individual and community decisions that enhance health, was first recognized as a subset of the field of communication in 1975, when the Health Communication Division of the International Communication Association was founded.1,2 The Natio…
African Americans' views on research and the Tuskegee Syphilis study
Health Communication at the Centers for Disease Control and Prevention
Objective: To describe the diffusion of health communication in a federal agency over this past decade. Methods: Authors reviewed documents and interviewed staff. Results: CDC’s health communication agenda tools for diffusion and programmatic examples are described. Conclusions: Health communication at CDC is positioned as a means of influencing individual behaviors and environmental factors to reduce risks to health. Although virtually all CDC p…
Changing women's lives
In this paper, we first describe Participatory Rapid Appraisal (PRA), a group of qualitative research techniques that have the potential to raise the status of women, particularly when carried out with all members of a community. We then present the traditional formative evaluation research methods such as focus groups and central location intercept interviews and discuss their use. We critically analyze the assumptions about information and audi…
The Multiple Affective Outcomes of Aids PSAs
The widespread use of fear appeals in health communication campaigns seems to reflect the existence of a folk theory that predicts message acceptance as a function of induced fright. Whereas there is empirical evidence consistent with that position, recent research also shows that other affects may influence message acceptance as well. Two studies were conducted to determine the extent to which a sample of public service announcements (PSAs) on t…
Communication, Language and Health
In this special issue, we directed our attention to the study of language and relationships within the health context in order to fill what we saw as a lacuna in the existing literature. We compare and contrast the six articles presented in this issue on four important conceptual dimensions. Each article represents a different approach to discourse analysis, and the articles vary as to which key construct in human communication they examine. Vari…
Reaching those at Risk
The purpose of this study was to analyze televised public service announcements (PSAs) on acquired immune deficiency syndrome (AIDS) to determine how health communicators had responded to the challenge of developing messages on sensitive health issues for mass audiences. Specifically, this article reports the findings of a content analysis of 127 televised AIDS PSAs, focusing on two key issues that campaign planners face: (a) selecting and adapti…
Radio and Teens
During 1987, the National Cancer Institute conducted a radio public service campaign using a well-known celebrity spokesperson, which was targeted to teenage audiences to warn them of the dangers of smoking. This article describes the influence of (a) the celebrity spokesperson and (b) personal contact with station personnel regarding the media gatekeepers' response to the campaign. We argue that radio is an often neglected media channel in most …
Health advertising
The National Cancer Institute (NCI) estimates on the basis of current knowledge alone that, at a minimum, 30,000 lives could be saved in the year 2000 if Americans would modify their dietary habits. A recent innovative way of responding to this challenge was the Kellogg Company/NCI All-Bran advertising campaign. This paper will describe the campaign, and its impact on consumers, cereal industry sales, food industry advertising practices, health r…
Covering Cancer
Vicki S. Freimuth, Rachel H. Greenberg, Jean DeWitt, Rose Mary Romano; Covering Cancer: Newspapers and the Public Interest, Journal of Communication, Volum
Reaching the Public
Journal Article Reaching the Public: The Asbestos Awareness Campaign Get access Vicki S. Freimuth, Vicki S. Freimuth 1Vicki S. Freimuth is at the Communication Research Center, Department of Communication Arts, University of Maryland Search for other works by this author on: Oxford Academic Google Scholar J. Paul Van Nevel J. Paul Van Nevel 2J. Paul Van Nevel is at the Office of Cancer Communications, National Cancer Institute Search for other wo…
Psychological Sex Type and Androgyny in the Study of Communication Variables
This study extended the investigation of gender differences in two communication variables, self-disclosure and communication apprehension, by shifting the conceptual focus from the biological sex dichotomy to the more discriminating psychological sex-role designations: masculine, feminine, and androgynous. Using the Bern Sex-Role Inventory (BSRI) as a measure of psychological sex type, the study showed that psychological sex type is superior to …
African Americans' views on research and the Tuskegee Syphilis study
You don't trust a government vaccine
Determinants of trust in the flu vaccine for African Americans and Whites
Racial Disparities in Exposure, Susceptibility, and Access to Health Care in the US H1N1 Influenza Pandemic
Objectives. We conducted the first empirical examination of disparities in H1N1 exposure, susceptibility to H1N1 complications, and access to health care during the H1N1 influenza pandemic. Methods. We conducted a nationally representative survey among a sample drawn from more than 60 000 US households. We analyzed responses from 1479 adults, including significant numbers of Blacks and Hispanics. The survey asked respondents about their ability t…
The Effects of Communication Apprehension on Communication Effectiveness
Journal Article The Effects of Communication Apprehension on Communication Effectiveness Get access Vicki S. Freimuth Vicki S. Freimuth 1University of Maryland Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 2, Issue 3, March 1976, Pages 289–298, https://doi.org/10.1111/j.1468-2958.1976.tb00488.x Published: 17 March 2006
Blog Functions as Risk and Crisis Communication During Hurricane Katrina
Blogs were examined during the 2 weeks after Hurricane Katrina hit the U.S. city of New Orleans to better understand what risk and crisis communication functions they served. The 4 major functions-communication, political, information, and helping-included both filtering and linking about rescue needs and efforts, missing persons, ways to offer and find assistance, fostering community, and providing information on damage and government response. …
The Contributions of Health Communication to Eliminating Health Disparities
The pressing need to eliminate health disparities calls on public health professionals to use every effective tool possible. Health communication, defined as the study and use of methods to inform and influence individual and community decisions that enhance health, was first recognized as a subset of the field of communication in 1975, when the Health Communication Division of the International Communication Association was founded.1,2 The Natio…
Reaching those at Risk
The purpose of this study was to analyze televised public service announcements (PSAs) on acquired immune deficiency syndrome (AIDS) to determine how health communicators had responded to the challenge of developing messages on sensitive health issues for mass audiences. Specifically, this article reports the findings of a content analysis of 127 televised AIDS PSAs, focusing on two key issues that campaign planners face: (a) selecting and adapti…
The Impact of Workplace Policies and Other Social Factors on Self-Reported Influenza-Like Illness Incidence During the 2009 H1N1 Pandemic
Objectives. We assessed the impact of social determinants of potential exposure to H1N1—which are unequally distributed by race/ethnicity in the United States—on incidence of influenza-like illness (ILI) during the 2009 H1N1 pandemic. Methods. In January 2010 we surveyed a nationally representative sample (n = 2079) of US adults from the Knowledge Networks online research panel, with Hispanic and African American oversamples. The completion rate …
Aids
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals recei…
Psychological Sex Type and Androgyny in the Study of Communication Variables
This study extended the investigation of gender differences in two communication variables, self-disclosure and communication apprehension, by shifting the conceptual focus from the biological sex dichotomy to the more discriminating psychological sex-role designations: masculine, feminine, and androgynous. Using the Bern Sex-Role Inventory (BSRI) as a measure of psychological sex type, the study showed that psychological sex type is superior to …
Reaching the Public
Journal Article Reaching the Public: The Asbestos Awareness Campaign Get access Vicki S. Freimuth, Vicki S. Freimuth 1Vicki S. Freimuth is at the Communication Research Center, Department of Communication Arts, University of Maryland Search for other works by this author on: Oxford Academic Google Scholar J. Paul Van Nevel J. Paul Van Nevel 2J. Paul Van Nevel is at the Office of Cancer Communications, National Cancer Institute Search for other wo…
Radio and Teens
During 1987, the National Cancer Institute conducted a radio public service campaign using a well-known celebrity spokesperson, which was targeted to teenage audiences to warn them of the dangers of smoking. This article describes the influence of (a) the celebrity spokesperson and (b) personal contact with station personnel regarding the media gatekeepers' response to the campaign. We argue that radio is an often neglected media channel in most …
Communicating Effectively About Emergency Use Authorization and Vaccines in the Covid-19 Pandemic
Both studies found that greater trust in government action was associated with willingness to accept EUA products 9,10 In a qualitative study on public understanding of medical countermeasures, Liu etal 11 assessed willingness to comply with protective actions during a hypothetical novel respiratory virus scenario The White House's adoption of Operation Warp Speed and promises of a vaccine by fall 2020 have undermined trust in any vaccine, whethe…
Health advertising
The National Cancer Institute (NCI) estimates on the basis of current knowledge alone that, at a minimum, 30,000 lives could be saved in the year 2000 if Americans would modify their dietary habits. A recent innovative way of responding to this challenge was the Kellogg Company/NCI All-Bran advertising campaign. This paper will describe the campaign, and its impact on consumers, cereal industry sales, food industry advertising practices, health r…
The Effects of Communication Apprehension on Communication Effectiveness
Journal Article The Effects of Communication Apprehension on Communication Effectiveness Get access Vicki S. Freimuth Vicki S. Freimuth 1University of Maryland Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 2, Issue 3, March 1976, Pages 289–298, https://doi.org/10.1111/j.1468-2958.1976.tb00488.x Published: 17 March 2006
The Lottery”
A Content Analytic Study of Daily Newspaper Coverage of Cancer
Cancer-related news stories were content analyzed to determine the extent to which coverage of cancer, by body site, is commensurate wiith incidence rates, whether coverage parallels information priorities of cancer communicators, and whether cancer news stories reinforce or dispel public misconceptions about the disease. Over 2,000 stories published in the 50 largest daily newspapers during August, September, and October, 1977 were analyzed by f…
Psychological Sex Type and Androgyny in the Study of Communication Variables
This study extended the investigation of gender differences in two communication variables, self-disclosure and communication apprehension, by shifting the conceptual focus from the biological sex dichotomy to the more discriminating psychological sex-role designations: masculine, feminine, and androgynous. Using the Bern Sex-Role Inventory (BSRI) as a measure of psychological sex type, the study showed that psychological sex type is superior to …
Reaching the Public
Journal Article Reaching the Public: The Asbestos Awareness Campaign Get access Vicki S. Freimuth, Vicki S. Freimuth 1Vicki S. Freimuth is at the Communication Research Center, Department of Communication Arts, University of Maryland Search for other works by this author on: Oxford Academic Google Scholar J. Paul Van Nevel J. Paul Van Nevel 2J. Paul Van Nevel is at the Office of Cancer Communications, National Cancer Institute Search for other wo…
Covering Cancer
Vicki S. Freimuth, Rachel H. Greenberg, Jean DeWitt, Rose Mary Romano; Covering Cancer: Newspapers and the Public Interest, Journal of Communication, Volum
Health advertising
The National Cancer Institute (NCI) estimates on the basis of current knowledge alone that, at a minimum, 30,000 lives could be saved in the year 2000 if Americans would modify their dietary habits. A recent innovative way of responding to this challenge was the Kellogg Company/NCI All-Bran advertising campaign. This paper will describe the campaign, and its impact on consumers, cereal industry sales, food industry advertising practices, health r…
Reaching those at Risk
The purpose of this study was to analyze televised public service announcements (PSAs) on acquired immune deficiency syndrome (AIDS) to determine how health communicators had responded to the challenge of developing messages on sensitive health issues for mass audiences. Specifically, this article reports the findings of a content analysis of 127 televised AIDS PSAs, focusing on two key issues that campaign planners face: (a) selecting and adapti…
Radio and Teens
During 1987, the National Cancer Institute conducted a radio public service campaign using a well-known celebrity spokesperson, which was targeted to teenage audiences to warn them of the dangers of smoking. This article describes the influence of (a) the celebrity spokesperson and (b) personal contact with station personnel regarding the media gatekeepers' response to the campaign. We argue that radio is an often neglected media channel in most …
Communication, Language and Health
In this special issue, we directed our attention to the study of language and relationships within the health context in order to fill what we saw as a lacuna in the existing literature. We compare and contrast the six articles presented in this issue on four important conceptual dimensions. Each article represents a different approach to discourse analysis, and the articles vary as to which key construct in human communication they examine. Vari…
The Multiple Affective Outcomes of Aids PSAs
The widespread use of fear appeals in health communication campaigns seems to reflect the existence of a folk theory that predicts message acceptance as a function of induced fright. Whereas there is empirical evidence consistent with that position, recent research also shows that other affects may influence message acceptance as well. Two studies were conducted to determine the extent to which a sample of public service announcements (PSAs) on t…
Changing women's lives
In this paper, we first describe Participatory Rapid Appraisal (PRA), a group of qualitative research techniques that have the potential to raise the status of women, particularly when carried out with all members of a community. We then present the traditional formative evaluation research methods such as focus groups and central location intercept interviews and discuss their use. We critically analyze the assumptions about information and audi…
Health Communication at the Centers for Disease Control and Prevention
Objective: To describe the diffusion of health communication in a federal agency over this past decade. Methods: Authors reviewed documents and interviewed staff. Results: CDC’s health communication agenda tools for diffusion and programmatic examples are described. Conclusions: Health communication at CDC is positioned as a means of influencing individual behaviors and environmental factors to reduce risks to health. Although virtually all CDC p…
African Americans' views on research and the Tuskegee Syphilis study
The Contributions of Health Communication to Eliminating Health Disparities
The pressing need to eliminate health disparities calls on public health professionals to use every effective tool possible. Health communication, defined as the study and use of methods to inform and influence individual and community decisions that enhance health, was first recognized as a subset of the field of communication in 1975, when the Health Communication Division of the International Communication Association was founded.1,2 The Natio…
Freimuth and Quinn Respond
Eliminating racial and ethnic health disparities requires a multidisciplinary approach, including scholarship on the contribution of intelligence (IQ) to health outcomes as described by Batty and Deary. We agree with his conclusion that “proactive involvement of health care providers in the provider–client interaction . . . might reduce health differentials.” However, his reliance on IQ to make his claim places limits on our comprehensive health …
Blog Functions as Risk and Crisis Communication During Hurricane Katrina
Blogs were examined during the 2 weeks after Hurricane Katrina hit the U.S. city of New Orleans to better understand what risk and crisis communication functions they served. The 4 major functions-communication, political, information, and helping-included both filtering and linking about rescue needs and efforts, missing persons, ways to offer and find assistance, fostering community, and providing information on damage and government response. …
Racial Disparities in Exposure, Susceptibility, and Access to Health Care in the US H1N1 Influenza Pandemic
Objectives. We conducted the first empirical examination of disparities in H1N1 exposure, susceptibility to H1N1 complications, and access to health care during the H1N1 influenza pandemic. Methods. We conducted a nationally representative survey among a sample drawn from more than 60 000 US households. We analyzed responses from 1479 adults, including significant numbers of Blacks and Hispanics. The survey asked respondents about their ability t…
The Impact of Workplace Policies and Other Social Factors on Self-Reported Influenza-Like Illness Incidence During the 2009 H1N1 Pandemic
Objectives. We assessed the impact of social determinants of potential exposure to H1N1—which are unequally distributed by race/ethnicity in the United States—on incidence of influenza-like illness (ILI) during the 2009 H1N1 pandemic. Methods. In January 2010 we surveyed a nationally representative sample (n = 2079) of US adults from the Knowledge Networks online research panel, with Hispanic and African American oversamples. The completion rate …
Aids
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals recei…
Exploring Communication, Trust in Government, and Vaccination Intention Later in the 2009 H1N1 Pandemic
With the growing recognition of the critical role that risk communication plays in a public health emergency, a number of articles have provided prescriptive best practices to enhance such communication. However, little empirical research has examined perceptions of the quality of communication, the impact of uncertainty on changing communication, use of information sources, and trust in specific government spokespersons. Similarly, although ther…
Trust During the Early Stages of the 2009 H1N1 Pandemic
Distrust of the government often stands in the way of cooperation with public health recommendations in a crisis. The purpose of this article is to describe the public's trust in government recommendations during the early stages of the H1N1 pandemic and to identify factors that might account for these trust levels. The authors surveyed 1,543 respondents about their experiences and attitudes related to H1N1 influenza between June 3, 2009, and Jul…
Improving Interactive Health Literacy Skills of Older Adults
Formative organizational research can greatly increase the chance of successful implementation of public health interventions when those interventions will be implemented in partnerships with community-based organizations in diverse settings and with varying practices
Breaking down the monolith
Black adults are significantly less likely to be immunized for seasonal influenza when compared to Whites. This persistent disparity contributes to increased influenza-related morbidity and mortality in the African American population. Most scholarship on vaccine disparities has compared Whites and Blacks. Employing Public Health Critical Race Praxis, this study seeks to shift the focus to explore differences within the Black population. Utilizin…
Determinants of trust in the flu vaccine for African Americans and Whites
Medicine (16 obras) · Political science (15 obras) · Psychology (15 obras) · Public relations (12 obras) · Sociology (11 obras) · Public health (8 obras) · Social Psychology (8 obras) · Environmental health (7 obras) · Nursing (7 obras) · Vaccine Coverage and Hesitancy (7 obras)