Mucha Mkono
Biographic Data
| ID | 1832173 |
|---|---|
| NAME | Mucha Mkono |
| GIVEN NAMES | Mucha |
| FAMILY NAME | Mkono |
| SIGNATURE | MKONO M |
| AFFILIATIONS | The University of Queensland |
| ORCID | 0000-0003-2575-1057 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 177 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 8 |
A state-of-the-art-review of animals in tourism
Alongside the growth in the animal-based tourism industry, the volume and diversity of research on related issues has increased considerably over the last half century. The extant literature explores a very broad range of themes on animals in tourism. Several scholars before us have provided useful analyses and summaries of the existing knowledge: the dominant themes; the various research methods used by researchers; the geographic spread of rese…
Horse racing and the growth of hashtag activism
The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000 physical attendees each year (pre-COVID-19), as well as numerous others watching via live broadcasts around the country and overseas.In recent times, however, there have been growing calls to boycott the event, following concerns over the treatment of horses.New hashtag movements lobbying against horse racing have also emerged, aided by the affordances of so…
Empowering women to protect wildlife in former hunting tourism zones
Anti-poaching is an important component of the tourism management system for destinations that rely on wildlife as their key attraction. The present paper, broadly grounded in political ecology, explores how social justice tenets are used to frame and implement anti-poaching initiatives in Sub-Saharan Africa. In particular, the study examines the Akashinga model, a Zimbabwean woman-only anti-poaching initiative founded by the Australian conservat…
“I think … I feel …”
Socio-cultural aversions encompass a multitude of avoidant behaviours expressed in different forms and intensities. While there has been an increase in research on aversions that are somewhat underpinned by racism and discrimination, little research to date explores the existence of these aversions within an Indigenous tourism context. This study utilises projective techniques to explore the extent to which socio-cultural aversions may exist and …
Food preferences as a proxy for adventurousness
Information Diffusion or Deviation? An Exponential Random Graph Model of Activism Against Discrimination on Airbnb
This study examines the information diffusion of “Airbnb discrimination” and related digital activism on Twitter. The model-based inferential network analysis shows a hub-and-spoke network that is loosely connected, indicating that the diffusion network of Airbnb discrimination includes various issues (e.g., antisemitism). The retweet network mirrors the existing offline relationship of users (e.g., those who support opinion leaders of antisemiti…
Does the environment matter in the ‘new normal’
Questions whether environmental concerns will become more important, post-COVID19. • Cost, safety, desire to discover new places, remain important considerations. • Self-interest still drives tourists' travel decisions. • The environment remains in the periphery of travel decision considerations
How people resist flight shame
Uses Reddit to explore how people resist flight shame and guilt. • Users invoke inconvenience and lack of access to alternatives to justify air travel. • Most Redditors would embrace alternatives if more accessible, faster, and cheaper
How we can make the trophy hunting debate less fraught
Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism
The paper engages with the concepts of scapegoat ecology and heroisation to explore social media responses to Greta Thunberg’s activism. We sought to understand the broad sentiment towards her anti-flying (flygskam/flight shame) campaign, as symbolised by her 2019 sail to the United States to attend the United Nations Climate Action Summit. Specifically, social media user posts in response to three major news media organisations’ (BBC, CNN, and S…
Eco-guilt and eco-shame in tourism consumption contexts
The concepts of ‘eco-guilt’ and ‘eco-shame’ are now well established in the broad environmental discourse, both scholarly and public. It is surprising, however, that both phenomena are yet to be explicitly broached in tourism studies. Using data from digital forums, this article unpacks the phenomena as they arise in tourism consumption contexts. The findings illustrate that consumers participating in online environmental discussion forums feel v…
Eco-anxiety and the flight shaming movement
Purpose This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in th…
Eco-hypocrisy and inauthenticity
Positive Tourism in Africa
Neo-colonialism and greed
Existing studies on the trophy hunting controversy in recent years have largely represented the anti-hunting views of the Western public, while overlooking the opinions of African people. This study taps into Africans' social media narratives to illuminate the racially, politically, and historically charged context in which trophy hunting occurs in Africa. Data were collected from the Facebook pages of three major social media players with a pred…
Not such smart tourism? The concept of e-lienation
The reflexive tourist
From netnography to autonetnography in tourism studies
The application of netnography in tourism studies
Hot and Cool Authentication
African Hosts and Their Guests
African and Western Tourists
Cultural heritage and tourism
Cultural heritage and tourism: an introduction, by Dallen J. Timothy, Bristol, Channel View Publications, 2011, xviii + 509 pp., £29.95 (pbk), ISBN 978-1-84541-176-3 In this text, Timothy builds on
Authenticity does matter
The Othering of Food in Touristic Eatertainment
Adjectives such as 'scary', 'yucky' and 'bizarre', used in connection with food in touristic experience, illustrate tourists' propensity to 'Other'. In this paper, I use netnographic tourist reviews of two cultural restaurants to explore tourists' self-interpretation of the Other as represented in food. The findings are organized under four themes, namely, 'scary, unusual food', 'eating the authentic Other' and 'the reassurance in mixing familiar…
The Othering of Food in Touristic Eatertainment
Adjectives such as 'scary', 'yucky' and 'bizarre', used in connection with food in touristic experience, illustrate tourists' propensity to 'Other'. In this paper, I use netnographic tourist reviews of two cultural restaurants to explore tourists' self-interpretation of the Other as represented in food. The findings are organized under four themes, namely, 'scary, unusual food', 'eating the authentic Other' and 'the reassurance in mixing familiar…
Not such smart tourism? The concept of e-lienation
The application of netnography in tourism studies
Authenticity does matter
Neo-colonialism and greed
Existing studies on the trophy hunting controversy in recent years have largely represented the anti-hunting views of the Western public, while overlooking the opinions of African people. This study taps into Africans' social media narratives to illuminate the racially, politically, and historically charged context in which trophy hunting occurs in Africa. Data were collected from the Facebook pages of three major social media players with a pred…
African and Western Tourists
The reflexive tourist
Hot and Cool Authentication
Eco-hypocrisy and inauthenticity
Does the environment matter in the ‘new normal’
Questions whether environmental concerns will become more important, post-COVID19. • Cost, safety, desire to discover new places, remain important considerations. • Self-interest still drives tourists' travel decisions. • The environment remains in the periphery of travel decision considerations
From netnography to autonetnography in tourism studies
A state-of-the-art-review of animals in tourism
Alongside the growth in the animal-based tourism industry, the volume and diversity of research on related issues has increased considerably over the last half century. The extant literature explores a very broad range of themes on animals in tourism. Several scholars before us have provided useful analyses and summaries of the existing knowledge: the dominant themes; the various research methods used by researchers; the geographic spread of rese…
Horse racing and the growth of hashtag activism
The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000 physical attendees each year (pre-COVID-19), as well as numerous others watching via live broadcasts around the country and overseas.In recent times, however, there have been growing calls to boycott the event, following concerns over the treatment of horses.New hashtag movements lobbying against horse racing have also emerged, aided by the affordances of so…
How people resist flight shame
Uses Reddit to explore how people resist flight shame and guilt. • Users invoke inconvenience and lack of access to alternatives to justify air travel. • Most Redditors would embrace alternatives if more accessible, faster, and cheaper
The Othering of Food in Touristic Eatertainment
Adjectives such as 'scary', 'yucky' and 'bizarre', used in connection with food in touristic experience, illustrate tourists' propensity to 'Other'. In this paper, I use netnographic tourist reviews of two cultural restaurants to explore tourists' self-interpretation of the Other as represented in food. The findings are organized under four themes, namely, 'scary, unusual food', 'eating the authentic Other' and 'the reassurance in mixing familiar…
Cultural heritage and tourism
Cultural heritage and tourism: an introduction, by Dallen J. Timothy, Bristol, Channel View Publications, 2011, xviii + 509 pp., £29.95 (pbk), ISBN 978-1-84541-176-3 In this text, Timothy builds on
Authenticity does matter
Hot and Cool Authentication
African Hosts and Their Guests
African and Western Tourists
The application of netnography in tourism studies
From netnography to autonetnography in tourism studies
The reflexive tourist
Not such smart tourism? The concept of e-lienation
Positive Tourism in Africa
Neo-colonialism and greed
Existing studies on the trophy hunting controversy in recent years have largely represented the anti-hunting views of the Western public, while overlooking the opinions of African people. This study taps into Africans' social media narratives to illuminate the racially, politically, and historically charged context in which trophy hunting occurs in Africa. Data were collected from the Facebook pages of three major social media players with a pred…
Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism
The paper engages with the concepts of scapegoat ecology and heroisation to explore social media responses to Greta Thunberg’s activism. We sought to understand the broad sentiment towards her anti-flying (flygskam/flight shame) campaign, as symbolised by her 2019 sail to the United States to attend the United Nations Climate Action Summit. Specifically, social media user posts in response to three major news media organisations’ (BBC, CNN, and S…
Eco-guilt and eco-shame in tourism consumption contexts
The concepts of ‘eco-guilt’ and ‘eco-shame’ are now well established in the broad environmental discourse, both scholarly and public. It is surprising, however, that both phenomena are yet to be explicitly broached in tourism studies. Using data from digital forums, this article unpacks the phenomena as they arise in tourism consumption contexts. The findings illustrate that consumers participating in online environmental discussion forums feel v…
Eco-anxiety and the flight shaming movement
Purpose This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in th…
Eco-hypocrisy and inauthenticity
Information Diffusion or Deviation? An Exponential Random Graph Model of Activism Against Discrimination on Airbnb
This study examines the information diffusion of “Airbnb discrimination” and related digital activism on Twitter. The model-based inferential network analysis shows a hub-and-spoke network that is loosely connected, indicating that the diffusion network of Airbnb discrimination includes various issues (e.g., antisemitism). The retweet network mirrors the existing offline relationship of users (e.g., those who support opinion leaders of antisemiti…
Does the environment matter in the ‘new normal’
Questions whether environmental concerns will become more important, post-COVID19. • Cost, safety, desire to discover new places, remain important considerations. • Self-interest still drives tourists' travel decisions. • The environment remains in the periphery of travel decision considerations
How people resist flight shame
Uses Reddit to explore how people resist flight shame and guilt. • Users invoke inconvenience and lack of access to alternatives to justify air travel. • Most Redditors would embrace alternatives if more accessible, faster, and cheaper
How we can make the trophy hunting debate less fraught
Empowering women to protect wildlife in former hunting tourism zones
Anti-poaching is an important component of the tourism management system for destinations that rely on wildlife as their key attraction. The present paper, broadly grounded in political ecology, explores how social justice tenets are used to frame and implement anti-poaching initiatives in Sub-Saharan Africa. In particular, the study examines the Akashinga model, a Zimbabwean woman-only anti-poaching initiative founded by the Australian conservat…
“I think … I feel …”
Socio-cultural aversions encompass a multitude of avoidant behaviours expressed in different forms and intensities. While there has been an increase in research on aversions that are somewhat underpinned by racism and discrimination, little research to date explores the existence of these aversions within an Indigenous tourism context. This study utilises projective techniques to explore the extent to which socio-cultural aversions may exist and …
Food preferences as a proxy for adventurousness
A state-of-the-art-review of animals in tourism
Alongside the growth in the animal-based tourism industry, the volume and diversity of research on related issues has increased considerably over the last half century. The extant literature explores a very broad range of themes on animals in tourism. Several scholars before us have provided useful analyses and summaries of the existing knowledge: the dominant themes; the various research methods used by researchers; the geographic spread of rese…
Horse racing and the growth of hashtag activism
The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000 physical attendees each year (pre-COVID-19), as well as numerous others watching via live broadcasts around the country and overseas.In recent times, however, there have been growing calls to boycott the event, following concerns over the treatment of horses.New hashtag movements lobbying against horse racing have also emerged, aided by the affordances of so…
Diverse Aspects of Tourism Research (17 works) · Sociology (17 works) · Tourism (17 works) · Political science (15 works) · Geography (13 works) · Business (11 works) · Computer Science (9 works) · Law (8 works) · Social media (7 works) · Archaeology (6 works)