Suresh Ramanathan
Biographic Data
| ID | 183365 |
|---|---|
| NAME | Suresh Ramanathan |
| GIVEN NAMES | Suresh |
| FAMILY NAME | Ramanathan |
| SIGNATURE | RAMANATHAN S |
| AFFILIATIONS | University of Chicago |
| ORCID | 0000-0002-8462-6400 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 91 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
The correlation of caloric intake from sugar-sweetened beverage (SSB) on type 2 diabetes mellitus (T2DM) risk in Indonesia
Toward systemic campus sustainability
Recalling Past Temptations
This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive individuals display behavioral consistency over time—resisting (succumbing) when they recall having resisted (succumbed) earlier. In contrast, impulsive individua…
Consuming with Others
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
Immediate and Delayed Emotional Consequences of Indulgence
The majority of literature looking at self-control dilemmas has focused on short-term positive and long-term negative affective outcomes arising from indulgence. In two studies, we find evidence for more complex emotional responses after indulgent consumption. We show that consumers feel simultaneous mixtures of both positive and negative emotions in response to indulgences and that the spe-cific components of those emotional mixtures vary, depen…
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Two experiments suggest that when participants evaluate an ad, they prefer improving ad emotions, because attitudes are based on an assessment of whether the emotions deviate positively or negatively from previous levels of emotions. In contrast, when emotions are experienced, positive emotions facilitate coping with later negativity, and an ad with declining (vs. improving) emotions results in more favorable attitudes. This beneficial effect of …
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
Immediate and Delayed Emotional Consequences of Indulgence
The majority of literature looking at self-control dilemmas has focused on short-term positive and long-term negative affective outcomes arising from indulgence. In two studies, we find evidence for more complex emotional responses after indulgent consumption. We show that consumers feel simultaneous mixtures of both positive and negative emotions in response to indulgences and that the spe-cific components of those emotional mixtures vary, depen…
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
Recalling Past Temptations
This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive individuals display behavioral consistency over time—resisting (succumbing) when they recall having resisted (succumbed) earlier. In contrast, impulsive individua…
Consuming with Others
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Two experiments suggest that when participants evaluate an ad, they prefer improving ad emotions, because attitudes are based on an assessment of whether the emotions deviate positively or negatively from previous levels of emotions. In contrast, when emotions are experienced, positive emotions facilitate coping with later negativity, and an ad with declining (vs. improving) emotions results in more favorable attitudes. This beneficial effect of …
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
Consuming with Others
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
Immediate and Delayed Emotional Consequences of Indulgence
The majority of literature looking at self-control dilemmas has focused on short-term positive and long-term negative affective outcomes arising from indulgence. In two studies, we find evidence for more complex emotional responses after indulgent consumption. We show that consumers feel simultaneous mixtures of both positive and negative emotions in response to indulgences and that the spe-cific components of those emotional mixtures vary, depen…
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Two experiments suggest that when participants evaluate an ad, they prefer improving ad emotions, because attitudes are based on an assessment of whether the emotions deviate positively or negatively from previous levels of emotions. In contrast, when emotions are experienced, positive emotions facilitate coping with later negativity, and an ad with declining (vs. improving) emotions results in more favorable attitudes. This beneficial effect of …
Recalling Past Temptations
This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive individuals display behavioral consistency over time—resisting (succumbing) when they recall having resisted (succumbed) earlier. In contrast, impulsive individua…
Toward systemic campus sustainability
The correlation of caloric intake from sugar-sweetened beverage (SSB) on type 2 diabetes mellitus (T2DM) risk in Indonesia
Psychology (6 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social Psychology (3 works) · Behavioral Health and Interventions (2 works) · Consumer Retail Behavior Studies (2 works) · Sociology (2 works) · Affect (linguistics) (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works)