Balázs R Sziklai
Biographic Data
| ID | 1835743 |
|---|---|
| NAME | Balázs R Sziklai |
| GIVEN NAMES | Balázs R |
| FAMILY NAME | Sziklai |
| SIGNATURE | SZIKLAI B R |
| AFFILIATIONS | Corvinus University of Budapest |
| ORCID | 0000-0002-0068-8920 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Realistic models for diffusion of innovation
It is widely acknowledged in the socio-economic literature that innovators and early adopters play an essential role in the diffusion of innovation. However, current approaches to influence maximization primarily concentrate on identifying influencers as the main targets of marketing campaigns. This perspective overlooks the fact that influencers and innovators seldom coincide, rendering the focus of influence maximization models misplaced. Pract…
Audience selection for maximizing social influence
Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the influence of heterogeneous target groups is not well understood yet. In this paper, we define the Audience Selection (AS) problem in which different sets of agents need to be evaluated and compared based on their soci…
Finding early adopters of innovation in social networks
Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures has been used to describe individuals' affinity to adopt an innovation and their ability to propagate diffusion. Yet, social networks are assortative in terms of susceptibility and influence and in terms of network centralities as well. This makes the identificati…
Resource-monotonicity and population-monotonicity in connected cake-cutting
Fair apportionment in the view of the Venice Commission’s recommendation
Fair apportionment in the view of the Venice Commission’s recommendation
Resource-monotonicity and population-monotonicity in connected cake-cutting
Finding early adopters of innovation in social networks
Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures has been used to describe individuals' affinity to adopt an innovation and their ability to propagate diffusion. Yet, social networks are assortative in terms of susceptibility and influence and in terms of network centralities as well. This makes the identificati…
Audience selection for maximizing social influence
Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the influence of heterogeneous target groups is not well understood yet. In this paper, we define the Audience Selection (AS) problem in which different sets of agents need to be evaluated and compared based on their soci…
Realistic models for diffusion of innovation
It is widely acknowledged in the socio-economic literature that innovators and early adopters play an essential role in the diffusion of innovation. However, current approaches to influence maximization primarily concentrate on identifying influencers as the main targets of marketing campaigns. This perspective overlooks the fact that influencers and innovators seldom coincide, rendering the focus of influence maximization models misplaced. Pract…
Computer Science (4 works) · Mathematics (4 works) · Business (3 works) · Complex Network Analysis Techniques (2 works) · Economics (2 works) · Innovation Diffusion and Forecasting (2 works) · Machine learning (2 works) · Marketing (2 works) · Maximization (2 works) · Opinion Dynamics and Social Influence (2 works)