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Lei Su

Biographic Data

ID184363
NAMELei Su
GIVEN NAMESLei
FAMILY NAMESu
SIGNATURESU L
AFFILIATIONSHong Kong Baptist University, Kowloon Tong, Hong Kong
ORCID0009-0003-8233-939X
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS15
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Ethical decline at work

    Open Access•Caisheng Liao, Zhenwen Zheng et al.•ARTICLE•Humanities and Social Sciences…•2025

    Time theft has been a major issue in organizations that can affect performance and workplace dynamics. However, most previous studies have attributed the creation of time theft to external stimuli, overlooking the individual’s subjective initiative. This study investigates the interplay between Machiavellianism, moral disengagement, laissez-faire leadership, time theft, and gender differences within these interactions in terms of individual subje…

  • Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising

    Open Access•Lei Su, Dong Hong Zhu•ARTICLE•SAGE Open•2025

    Many merchants are keen to boast of their products in advertisements. With the emergence of social media platforms, many consumers seek information shared by other users on those platforms to inform their purchasing decisions. However, existing research predominantly dwells on the influence of social media on consumer decision-making, and few studies have examined how advertising performance is influenced by information shared by other consumers …

  • Want” versus “Need”

    Open Access•Lei Su, Jaideep Sengupta et al.•ARTICLE•Journal of Consumer Research•2024•References: 83

    This research uses a crowdfunding context to examine when and why a simple difference in frame—using “want” versus “need” in the request—affects funders’ compliance with an appeal for contributions. Building on the semantic framing and psycholinguistics literature, we propose that using “want” (vs. “need”) signals that the fundraiser is a relatively less (vs. more) dependent person. This perception difference then exerts opposing effects on the t…

  • Research on the Status and Strategies of Digital Conservation in Chongqing Industrial Heritage Agglomeration

    Open Access•Lei Su•ARTICLE•Academic Journal of Humanities &…•2023

    This paper discussed the possibility and related strategies of applying computer virtual technology from perspectives of current resources situation and digital conservation of Chongqing industrial heritage. It is undoubtedly that the application of computer virtual technology has brought new opportunities for the living state heritage and industrial culture inheritance in Chongqing industrial heritage. However, better application requires adapti…

  • Optimal microgrid programming based on an energy storage system, price-based demand response, and distributed renewable energy resources

    Open Access•Zhichun Yang, Hao Tian et al.•ARTICLE•Utilities Policy•2023

  • Filling an Empty Self

    Open Access•Lei Su, Echo Wen Wan et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 5•References: 56

    This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…

  • Social Exclusion and Consumer Switching Behavior

    Open Access•Lei Su, Yuwei Jiang et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 10•References: 98

    This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…

  • Social Exclusion and Consumer Switching Behavior

    Open Access•Lei Su, Yuwei Jiang et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 10•References: 98

    This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…

  • Filling an Empty Self

    Open Access•Lei Su, Echo Wen Wan et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 5•References: 56

    This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…

  • Social Exclusion and Consumer Switching Behavior

    Open Access•Lei Su, Yuwei Jiang et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 10•References: 98

    This study examines the effects of social exclusion on consumers’ brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option posses…

  • Filling an Empty Self

    Open Access•Lei Su, Echo Wen Wan et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 5•References: 56

    This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…

  • Research on the Status and Strategies of Digital Conservation in Chongqing Industrial Heritage Agglomeration

    Open Access•Lei Su•ARTICLE•Academic Journal of Humanities &…•2023

    This paper discussed the possibility and related strategies of applying computer virtual technology from perspectives of current resources situation and digital conservation of Chongqing industrial heritage. It is undoubtedly that the application of computer virtual technology has brought new opportunities for the living state heritage and industrial culture inheritance in Chongqing industrial heritage. However, better application requires adapti…

  • Optimal microgrid programming based on an energy storage system, price-based demand response, and distributed renewable energy resources

    Open Access•Zhichun Yang, Hao Tian et al.•ARTICLE•Utilities Policy•2023

  • Want” versus “Need”

    Open Access•Lei Su, Jaideep Sengupta et al.•ARTICLE•Journal of Consumer Research•2024•References: 83

    This research uses a crowdfunding context to examine when and why a simple difference in frame—using “want” versus “need” in the request—affects funders’ compliance with an appeal for contributions. Building on the semantic framing and psycholinguistics literature, we propose that using “want” (vs. “need”) signals that the fundraiser is a relatively less (vs. more) dependent person. This perception difference then exerts opposing effects on the t…

  • Ethical decline at work

    Open Access•Caisheng Liao, Zhenwen Zheng et al.•ARTICLE•Humanities and Social Sciences…•2025

    Time theft has been a major issue in organizations that can affect performance and workplace dynamics. However, most previous studies have attributed the creation of time theft to external stimuli, overlooking the individual’s subjective initiative. This study investigates the interplay between Machiavellianism, moral disengagement, laissez-faire leadership, time theft, and gender differences within these interactions in terms of individual subje…

  • Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising

    Open Access•Lei Su, Dong Hong Zhu•ARTICLE•SAGE Open•2025

    Many merchants are keen to boast of their products in advertisements. With the emergence of social media platforms, many consumers seek information shared by other users on those platforms to inform their purchasing decisions. However, existing research predominantly dwells on the influence of social media on consumer decision-making, and few studies have examined how advertising performance is influenced by information shared by other consumers …

Psychology (4 works) · Business (3 works) · Computer Science (3 works) · Economics (3 works) · Social Psychology (3 works) · Advertising (2 works) · Death Anxiety and Social Exclusion (2 works) · Engineering (2 works) · Product (mathematics) (2 works) · Psychological Well-being and Life Satisfaction (2 works)

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