Javier Perez-Aranda
Biographic Data
| ID | 1843976 |
|---|---|
| NAME | Javier Perez-Aranda |
| GIVEN NAMES | Javier |
| FAMILY NAME | Perez-Aranda |
| SIGNATURE | PEREZ-ARANDA J |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0002-4268-2527 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Drivers of eWOM intensity
This study aims to determine whether eWOM intensity is related to use intensity, commitment, and competence of brands’ review sites. The study is applied to hotels on TripAdvisor and compares brand’s perception and real effects. Results of a survey of 332 hotels listed on TripAdvisor are compared with data collected from TripAdvisor. The method consists of comparing these data with the perception of hoteliers, to determine if the drivers use inte…
An application of social network mining to scientific data
Drivers of eWOM intensity
This study aims to determine whether eWOM intensity is related to use intensity, commitment, and competence of brands’ review sites. The study is applied to hotels on TripAdvisor and compares brand’s perception and real effects. Results of a survey of 332 hotels listed on TripAdvisor are compared with data collected from TripAdvisor. The method consists of comparing these data with the perception of hoteliers, to determine if the drivers use inte…
An application of social network mining to scientific data
Digital Marketing and Social Media (2 works) · Mathematics (2 works) · Statistics (2 works) · Advertising (1 work) · Business (1 work) · Centrality (1 work) · Citation (1 work) · Complex network (1 work) · Complex Network Analysis Techniques (1 work) · Computer Science (1 work)