Richard M Perloff
Biographic Data
| ID | 187369 |
|---|---|
| NAME | Richard M Perloff |
| GIVEN NAMES | Richard M |
| FAMILY NAME | Perloff |
| SIGNATURE | PERLOFF R M |
| AFFILIATIONS | Cleveland State University |
| ORCID | 0000-0002-7261-2108 |
| VERIFIED | Yes |
| TOTAL WORKS | 32 |
| TOTAL CITATIONS | 200 |
| AUTHOR COUNT | 32 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Incidental encounters, intentional engagements: Dissecting political news consumption on short-form video platforms
Incidental news exposure occurs as individuals encounter news content while engaging in non-news-related activities on social platforms. Applying the Political Incidental News Exposure (PINE) model, this study uses a survey of US voters ( N = 781) and reveals that obligation to stay informed and intrinsic need for orientation are associated with people’s levels of engagement to news encounter by accident on short-form video platforms. The levels …
Cultivation at 50
Cultivation is a prominent and prolific theory in communication research, one that articulated new theoretical parameters and became the focus of intense national policy debates during the field’s formative era. As cultivation reaches its 50th anniversary, it is fitting to review the storied biographical provenance of the theory, the yin and yang of its intellectual internecine conflicts, the evolution of the theory’s development with the additio…
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, inclu…
The Dark Green Book That Transformed a Field: Reflections on the Legacy of Kline and Tichenor
This article traces the five-decade legacy of a classic volume, Current Perspectives in Mass Communication Research, edited by Kline and Tichenor, published in 1972. After charting the epistemological origins of the book, the paper describes the particular confluence of factors—conceptual, university-based, interpersonal, and the forging of a propitious professional relationship between the book’s co-editor and Sage Publications—that explain the …
A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections
The Third-Person Effect 40 Years After Davison Penned It: What We Know and Where We Should Traverse
Forty years ago in 1983, W. Phillips Davison coined the term "third-person effect," generating a robust outpouring of research. This paper places the third-person effect in the contemporary age, one vastly different from the era in which Davison conceptualized perceptions of media effects. The article first describes the historical, sociological climate in which Davison operated, noting how the concept congealed with the intellectual zeitgeist of…
The Fifty-Year Legacy of Agenda-Setting: Storied Past, Complex Conundrums, Future Possibilities
A half-century has elapsed since the publication of McCombs and Shaw’s seminal study. This paper provides a distinctive historical review of agenda-setting, interviewing leading scholars, combing the vast literature, and reviewing critical phases in the agenda-setting story to showcase the human, as well as conceptual, dimensions of the agenda-setting trajectory. Dividing the paper into six parts, I describe how agenda-setting was built, broadene…
Evelyn Perloff (1921–2022)
Memorializes Evelyn Perloff (1921-2022). During the mid-20th century, Dr. Perloff embarked on a lifelong career as a psychologist, characterized by an abiding concern with scientific measurement and a passion that impelled her to launch an international database on psychosocial instruments years before databases became de rigueur in the behavioral sciences. She was a staunch advocate for measurement as a quintessential engine of science and profe…
The Dynamics of News: Journalism in the 21st-Century Media Milieu
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular my…
Dynamics of News: Journalism in the 21st Century Media Milieu
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and …
A Three-Decade Retrospective on the Hostile Media Effect
Some 30 years ago, Vallone, Ross, and Lepper (1985 Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology, 49, 577–585. doi:10.1037/0022-3514.49.3.577[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) conducted a pioneering study of the hostile media effect in which they demonstrated t…
Mass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media
More than a dozen years ago, in a highly regarded article in this journal, Chaffee and Metzger (2001 Chaffee, S. H., & Metzger, M. J. (2001). The end of mass communication? Mass Communication & Society, 4, 365–379.[Taylor & Francis Online] , [Google Scholar]) theorized about the nature of mass communication in the digital age. The present article, building on issues raised by Chaffee and Metzger, explores the nature of mass communication in a soc…
Act 2: Extending Theory on Social Media and Body Image Concerns
Social Media Effects on Young Women's Body Image Concerns: Theoretical Perspectives and an Agenda for Research
Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research
Journal Article Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research Get access Richard M. Perloff Richard M. Perloff 1School of Communication, Cleveland State University, OH, 44115, USA Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 23, Issue 4, November 2013, Pages 317–333, https://doi.org/10.1111/comt.12024 Published: 15 October 2013
Robert Perloff (1921–2013)
Public Opinion and the Third-Person Effect
Doctor-Patient Communication, Cultural Competence, and Minority Health: Theoretical and Empirical Perspectives
This article presents an integrative perspective on the role that doctor-patient communication and cultural competency training play in health care disparities. Communication between minority patients and physicians is characterized by doctors' biased expectations, patients' perceptions of discrimination, linguistic asymmetry, and self-fulfilling prophecy spirals. Cultural competency training, which has been put forth as a remedy, is itself a com…
Negative Messengers
Journal Article Negative Messengers Get access Richard M. Perloff Richard M. Perloff 1Richard M. Perloff (PhD, University of Wisconsin) is a professor and chair of the Department of Communication at Cleveland State University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 53, Issue 4, 1 December 2003, Pages 729–733, https://doi.org/10.1111/j.1460-2466.2003.tb02920.x Published: 10 January …
Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It …
The Press and Lynchings of African Americans
In July 1930, newspaper men poked around Emelle, Alabama, trying to ferret out details of the lynching of Black man as well as several other slayings. A few White residents who had been on hand when the men were killed refused to talk about the events to reporters from The Tuscaloosa News. What the hell are you newspaper men doing here? asked White man who had been part of the vigilante group. We're just killing few negroes that we've waited too …
The Third Person Effect: A Critical Review and Synthesis
This paper reviews research on the third-person effect--the perception that communications exert a stronger effect on others than on oneself It is concluded that the third-person effect is a reliable and persistent phenomenon that emerges across variations in question order, format, and wording. The effect is also more situationally specific than originally believed, as illustrated by evidence of first-person effects in response to socially desir…
Attributions, Self-Esteem, and Cognitive Responses to Persuasion
The present study applied Weiner's attributional approach to the domain of personality and persuasibility. 81 subjects participated in an experiment in which the investigator manipulated success and failure in counterarguing with a persuasive message. A 2 (self-esteem) × 5 (attributions) analysis of variance was performed on the data. The results did not support Weiner's predictions regarding the influence of self-esteem on attributions for succe…
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudic…
Social Media Effects on Young Women's Body Image Concerns: Theoretical Perspectives and an Agenda for Research
A Three-Decade Retrospective on the Hostile Media Effect
Some 30 years ago, Vallone, Ross, and Lepper (1985 Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology, 49, 577–585. doi:10.1037/0022-3514.49.3.577[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) conducted a pioneering study of the hostile media effect in which they demonstrated t…
Mass media and political thought: An Information-Processing Approach
Doctor-Patient Communication, Cultural Competence, and Minority Health: Theoretical and Empirical Perspectives
This article presents an integrative perspective on the role that doctor-patient communication and cultural competency training play in health care disparities. Communication between minority patients and physicians is characterized by doctors' biased expectations, patients' perceptions of discrimination, linguistic asymmetry, and self-fulfilling prophecy spirals. Cultural competency training, which has been put forth as a remedy, is itself a com…
Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research
Journal Article Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research Get access Richard M. Perloff Richard M. Perloff 1School of Communication, Cleveland State University, OH, 44115, USA Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 23, Issue 4, November 2013, Pages 317–333, https://doi.org/10.1111/comt.12024 Published: 15 October 2013
The Fifty-Year Legacy of Agenda-Setting: Storied Past, Complex Conundrums, Future Possibilities
A half-century has elapsed since the publication of McCombs and Shaw’s seminal study. This paper provides a distinctive historical review of agenda-setting, interviewing leading scholars, combing the vast literature, and reviewing critical phases in the agenda-setting story to showcase the human, as well as conceptual, dimensions of the agenda-setting trajectory. Dividing the paper into six parts, I describe how agenda-setting was built, broadene…
The Dynamics of News: Journalism in the 21st-Century Media Milieu
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular my…
Mass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media
More than a dozen years ago, in a highly regarded article in this journal, Chaffee and Metzger (2001 Chaffee, S. H., & Metzger, M. J. (2001). The end of mass communication? Mass Communication & Society, 4, 365–379.[Taylor & Francis Online] , [Google Scholar]) theorized about the nature of mass communication in the digital age. The present article, building on issues raised by Chaffee and Metzger, explores the nature of mass communication in a soc…
The Third-Person Effect 40 Years After Davison Penned It: What We Know and Where We Should Traverse
Forty years ago in 1983, W. Phillips Davison coined the term "third-person effect," generating a robust outpouring of research. This paper places the third-person effect in the contemporary age, one vastly different from the era in which Davison conceptualized perceptions of media effects. The article first describes the historical, sociological climate in which Davison operated, noting how the concept congealed with the intellectual zeitgeist of…
Psychological dynamics of political advertising effects
Political advertising has come to play a major role in American elections. This paper attempts to shed light on political advertising effects by examining the psychological dynamics of political ads. Attention is directed at exploring the implications of contemporary persuasion theories (particularly those focusing on source, message, process‐based, channel, and receiver factors). In addition, the paper examines elite perceptions of political adv…
Some Antecedents of Children's Sex-Role Stereotypes
The present study investigated children's observational learning of sex-role stereotypes from parental and televised models. Children's and parents' sex-role stereotypes were measured by Baruch's (1975) shortened sex-role stereotype questionnaire. Children's stereotypes tended to be similar to their parents' stereotypes, and children whose mothers were employed outside the home had less stereotyped sex-role perceptions than children whose mothers…
Political involvement: A critique and a process‐oriented reformulation
This article critiques the hierarchy of effects research on involvement, arguing that the evidence does not support the notion that the order of communication effects differs under high and low involvement. It is also asserted that the hierarchy model has failed to specify the cognitive processes that underly low involvement and that this has resulted in a somewhat simplified view of low involvement processing. Focusing on political involvement, …
Mass media and political thought: An Information-Processing Approach
Ego-Involvement and the Third Person Effect of Televised News Coverage
Two experiments explored the interface between ego-involvement and the third person effect. In Experiment 1, 34 pro-Israeli, 34 pro-Palestinian, and 34 nonpartisan control-group subjects viewed televised news coverage of the 1982 war in Lebanon. As predicted, pro-Israeli and pro-Palestinian partisans believed that the news coverage would cause neutral viewers to become more unfavorable toward their side and more favorable toward their antagonists…
Applying the Theory of Reasoned Action to Charitable Intent
The present study applied Fishbein and Ajzen's 1975 theory of reasoned action to the domain of philanthropic behavior. 245 college students completed a questionnaire that assessed attitude and subjective norm regarding intent to create a charitable bequest via will. Attitude and subjective norm accounted for significant amounts of variance in behavioral intentions, consistent with other studies of the theory of reasoned action
Psychological dynamics of political advertising effects
Political advertising has come to play a major role in American elections. This paper attempts to shed light on political advertising effects by examining the psychological dynamics of political ads. Attention is directed at exploring the implications of contemporary persuasion theories (particularly those focusing on source, message, process‐based, channel, and receiver factors). In addition, the paper examines elite perceptions of political adv…
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudic…
Third-Person Effect Research 1983–1992: A Review and Synthesis
Journal Article THIRD-PERSON EFFECT RESEARCH 1983–1992: A REVIEW AND SYNTHESIS Get access Richard M. Perloff Richard M. Perloff Search for other works by this author on: Oxford Academic Google Scholar International Journal of Public Opinion Research, Volume 5, Issue 2, SUMMER 1993, Pages 167–184, https://doi.org/10.1093/ijpor/5.2.167 Published: 01 July 1993
Attributions, Self-Esteem, and Cognitive Responses to Persuasion
The present study applied Weiner's attributional approach to the domain of personality and persuasibility. 81 subjects participated in an experiment in which the investigator manipulated success and failure in counterarguing with a persuasive message. A 2 (self-esteem) × 5 (attributions) analysis of variance was performed on the data. The results did not support Weiner's predictions regarding the influence of self-esteem on attributions for succe…
The Third Person Effect: A Critical Review and Synthesis
This paper reviews research on the third-person effect--the perception that communications exert a stronger effect on others than on oneself It is concluded that the third-person effect is a reliable and persistent phenomenon that emerges across variations in question order, format, and wording. The effect is also more situationally specific than originally believed, as illustrated by evidence of first-person effects in response to socially desir…
Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It …
The Press and Lynchings of African Americans
In July 1930, newspaper men poked around Emelle, Alabama, trying to ferret out details of the lynching of Black man as well as several other slayings. A few White residents who had been on hand when the men were killed refused to talk about the events to reporters from The Tuscaloosa News. What the hell are you newspaper men doing here? asked White man who had been part of the vigilante group. We're just killing few negroes that we've waited too …
Negative Messengers
Journal Article Negative Messengers Get access Richard M. Perloff Richard M. Perloff 1Richard M. Perloff (PhD, University of Wisconsin) is a professor and chair of the Department of Communication at Cleveland State University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 53, Issue 4, 1 December 2003, Pages 729–733, https://doi.org/10.1111/j.1460-2466.2003.tb02920.x Published: 10 January …
Doctor-Patient Communication, Cultural Competence, and Minority Health: Theoretical and Empirical Perspectives
This article presents an integrative perspective on the role that doctor-patient communication and cultural competency training play in health care disparities. Communication between minority patients and physicians is characterized by doctors' biased expectations, patients' perceptions of discrimination, linguistic asymmetry, and self-fulfilling prophecy spirals. Cultural competency training, which has been put forth as a remedy, is itself a com…
Public Opinion and the Third-Person Effect
Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research
Journal Article Progress, Paradigms, and a Discipline Engaged: A Response to Lang and Reflections on Media Effects Research Get access Richard M. Perloff Richard M. Perloff 1School of Communication, Cleveland State University, OH, 44115, USA Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 23, Issue 4, November 2013, Pages 317–333, https://doi.org/10.1111/comt.12024 Published: 15 October 2013
Robert Perloff (1921–2013)
Mass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media
More than a dozen years ago, in a highly regarded article in this journal, Chaffee and Metzger (2001 Chaffee, S. H., & Metzger, M. J. (2001). The end of mass communication? Mass Communication & Society, 4, 365–379.[Taylor & Francis Online] , [Google Scholar]) theorized about the nature of mass communication in the digital age. The present article, building on issues raised by Chaffee and Metzger, explores the nature of mass communication in a soc…
Act 2: Extending Theory on Social Media and Body Image Concerns
Social Media Effects on Young Women's Body Image Concerns: Theoretical Perspectives and an Agenda for Research
A Three-Decade Retrospective on the Hostile Media Effect
Some 30 years ago, Vallone, Ross, and Lepper (1985 Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology, 49, 577–585. doi:10.1037/0022-3514.49.3.577[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) conducted a pioneering study of the hostile media effect in which they demonstrated t…
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and …
The Dynamics of News: Journalism in the 21st-Century Media Milieu
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular my…
Dynamics of News: Journalism in the 21st Century Media Milieu
The Third-Person Effect 40 Years After Davison Penned It: What We Know and Where We Should Traverse
Forty years ago in 1983, W. Phillips Davison coined the term "third-person effect," generating a robust outpouring of research. This paper places the third-person effect in the contemporary age, one vastly different from the era in which Davison conceptualized perceptions of media effects. The article first describes the historical, sociological climate in which Davison operated, noting how the concept congealed with the intellectual zeitgeist of…
Psychology (20 works) · Social Psychology (15 works) · Political science (14 works) · Social Media and Politics (11 works) · Sociology (11 works) · Computer Science (9 works) · Media Influence and Health (9 works) · Epistemology (8 works) · Social Psychology (8 works) · Law (7 works)