Katina Kulow
Biographic Data
| ID | 188603 |
|---|---|
| NAME | Katina Kulow |
| GIVEN NAMES | Katina |
| FAMILY NAME | Kulow |
| SIGNATURE | KULOW K |
| AFFILIATIONS | College of Business University of Louisville Louisville Kentucky USA |
| ORCID | 0000-0001-7616-3760 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Petfluencers, the Fur-Mula for Sincere Endorsements
The use of social media influencers (SMIs) is of growing interest to advertisers as well as researchers. Though, to date, much research focuses on human influencers. Increasingly, advertising agencies and brands are turning to animal influencers to promote brands. Given the rise of the ‘petfluencer’, the authors investigate factors which could lead pets to be more persuasive than humans, and if so, why. In four studies, including one field study …
Unfaithful brands
The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and…
In Pursuit of Good Karma
This research examines the implications of consumers’ belief in karma—the belief that the universe bestows rewards for doing right and exacts punishments for doing wrong—in the context of prosocial behavior. Although intuitively, believing in karma should result in greater intentions to do right by supporting a charity, karmic beliefs are found to facilitate prosocial behavior only in contexts not associated with self-gains. A series of experimen…
The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
Despite the ubiquity of fateful predictions in consumers' lives, little is known about how these forecasts impact subsequent choice. This research concerns fate as an inevitable outcome and posits that consumers who believe in fate have an implicit theory about the nature of fate, such that some consider that their fate is preordained and outside of individual influence, whereas others believe that their fate is malleable and can be changed. Two …
In Pursuit of Good Karma
This research examines the implications of consumers’ belief in karma—the belief that the universe bestows rewards for doing right and exacts punishments for doing wrong—in the context of prosocial behavior. Although intuitively, believing in karma should result in greater intentions to do right by supporting a charity, karmic beliefs are found to facilitate prosocial behavior only in contexts not associated with self-gains. A series of experimen…
The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
Despite the ubiquity of fateful predictions in consumers' lives, little is known about how these forecasts impact subsequent choice. This research concerns fate as an inevitable outcome and posits that consumers who believe in fate have an implicit theory about the nature of fate, such that some consider that their fate is preordained and outside of individual influence, whereas others believe that their fate is malleable and can be changed. Two …
The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
Despite the ubiquity of fateful predictions in consumers' lives, little is known about how these forecasts impact subsequent choice. This research concerns fate as an inevitable outcome and posits that consumers who believe in fate have an implicit theory about the nature of fate, such that some consider that their fate is preordained and outside of individual influence, whereas others believe that their fate is malleable and can be changed. Two …
In Pursuit of Good Karma
This research examines the implications of consumers’ belief in karma—the belief that the universe bestows rewards for doing right and exacts punishments for doing wrong—in the context of prosocial behavior. Although intuitively, believing in karma should result in greater intentions to do right by supporting a charity, karmic beliefs are found to facilitate prosocial behavior only in contexts not associated with self-gains. A series of experimen…
Unfaithful brands
The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and…
Petfluencers, the Fur-Mula for Sincere Endorsements
The use of social media influencers (SMIs) is of growing interest to advertisers as well as researchers. Though, to date, much research focuses on human influencers. Increasingly, advertising agencies and brands are turning to animal influencers to promote brands. Given the rise of the ‘petfluencer’, the authors investigate factors which could lead pets to be more persuasive than humans, and if so, why. In four studies, including one field study …
Psychology (4 works) · Social Psychology (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Influencer marketing (2 works) · Marketing (2 works) · Marketing management (2 works) · Relationship marketing (2 works)