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Edna G Ndichu

Biographic Data

ID189405
NAMEEdna G Ndichu
GIVEN NAMESEdna G
FAMILY NAMENdichu
SIGNATURENDICHU E G
AFFILIATIONSWhitworth University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS5
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2019
H-INDEX1
  • Going natural: Black women's identity project shifts in hair care practices

    Edna G Ndichu, Shikha Upadhyaya•ARTICLE•Consumption Markets & Culture•2019•Cited by: 5•References: 51

    Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…

  • Going natural: Black women's identity project shifts in hair care practices

    Edna G Ndichu, Shikha Upadhyaya•ARTICLE•Consumption Markets & Culture•2019•Cited by: 5•References: 51

    Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…

  • Going natural: Black women's identity project shifts in hair care practices

    Edna G Ndichu, Shikha Upadhyaya•ARTICLE•Consumption Markets & Culture•2019•Cited by: 5•References: 51

    Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…

Aesthetics (1 works) · Anthropology (1 works) · Art (1 works) · Beauty (1 works) · Culinary Culture and Tourism (1 works) · Embodied cognition (1 works) · Epistemology (1 works) · Fashion and Cultural Textiles (1 works) · Gender Studies (1 works) · Gender Studies (1 works)

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