Shikha Upadhyaya
Biographic Data
| ID | 189406 |
|---|---|
| NAME | Shikha Upadhyaya |
| GIVEN NAMES | Shikha |
| FAMILY NAME | Upadhyaya |
| SIGNATURE | UPADHYAYA S |
| AFFILIATIONS | California State University Los Angeles |
| ORCID | 0000-0002-4125-5128 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Resilience in Social Innovation: Lessons from Women Market Traders
Objective The article adopts a bottom‐up approach to examine the factors that influence the design, development, and diffusion of social innovation. These factors pertain to sociocultural complexities that complicate the commercial environment. Methods This article presents findings from an ethnographic study of women market traders in Fijian informal marketplaces. These informal marketplaces are communal exchange arenas where many economically d…
Going natural: Black women's identity project shifts in hair care practices
Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…
Educating future corporate managers for a sustainable world: Recommendations for a paradigm shift in business education
Purpose This paper aims to argue for a need for a paradigm shift in business education that would move the focus of curriculum away from profit maximization at all costs to incorporation of principles of sustainability. Design/methodology/approach This is a conceptual paper that argues for a major shift in business education, one that not only incorporates diversity and interdisciplinarity and integrative learning at its core, but also does not s…
Going natural: Black women's identity project shifts in hair care practices
Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…
Educating future corporate managers for a sustainable world: Recommendations for a paradigm shift in business education
Purpose This paper aims to argue for a need for a paradigm shift in business education that would move the focus of curriculum away from profit maximization at all costs to incorporation of principles of sustainability. Design/methodology/approach This is a conceptual paper that argues for a major shift in business education, one that not only incorporates diversity and interdisciplinarity and integrative learning at its core, but also does not s…
Resilience in Social Innovation: Lessons from Women Market Traders
Objective The article adopts a bottom‐up approach to examine the factors that influence the design, development, and diffusion of social innovation. These factors pertain to sociocultural complexities that complicate the commercial environment. Methods This article presents findings from an ethnographic study of women market traders in Fijian informal marketplaces. These informal marketplaces are communal exchange arenas where many economically d…
Going natural: Black women's identity project shifts in hair care practices
Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric be…
Sociology (3 works) · Business (2 works) · Economic growth (2 works) · Economics (2 works) · Political science (2 works) · Social science (2 works) · Sociocultural evolution (2 works) · Aesthetics (1 works) · Anthropology (1 works) · Art (1 works)