James H Mcalexander
Biographic Data
| ID | 190092 |
|---|---|
| NAME | James H Mcalexander |
| GIVEN NAMES | James H |
| FAMILY NAME | Mcalexander |
| SIGNATURE | MCALEXANDER J H |
| AFFILIATIONS | Oregon State University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 242 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 3 |
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
The evolution of a subculture of consumption
The power of an elegant theory lies partially in its contextuality. Each new idea, each turn in our understanding is situated in time, space, and our evolution as scholars. Meanings and the knowledge associated with them change over time. The modernity project continues to exact different behaviours from humans, and our understanding of those behaviours must keep pace. As our wider culture evolves, subcultures of consumption also evolve, taking o…
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
Subcultures of Consumption: An Ethnography of the New Bikers
This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as device…
Building Brand Community
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insig…
Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of ge…
The evolution of a subculture of consumption
The power of an elegant theory lies partially in its contextuality. Each new idea, each turn in our understanding is situated in time, space, and our evolution as scholars. Meanings and the knowledge associated with them change over time. The modernity project continues to exact different behaviours from humans, and our understanding of those behaviours must keep pace. As our wider culture evolves, subcultures of consumption also evolve, taking o…
The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1
Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a p…
Sociology (5 works) · Social science (4 works) · Aesthetics (2 works) · Art (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumption (sociology) (2 works) · Context (archaeology) (2 works) · Ethnography (2 works) · Gender, Feminism, and Media (2 works)