Noam Yuran
Biographic Data
| ID | 191345 |
|---|---|
| NAME | Noam Yuran |
| GIVEN NAMES | Noam |
| FAMILY NAME | Yuran |
| SIGNATURE | YURAN N |
| AFFILIATIONS | Tel Aviv University |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
The Sexual Economy of Capitalism
Economics has long modeled its theories on bakers and butchers rather than husbands, wives, lovers, and prostitutes. This book argues that exchanges involving sex and intimacy, far from being external or exceptional in relation to the workings of the economy, come closest to the reality of capitalist money. Undertaking an inquiry into the sexual economy of capitalism, Noam Yuran analyzes the erotic and gendered meanings that suffuse basic economi…
Being Online
Two critiques of mass media in the twentieth century gestured at its effects on the capacity of patience. Neil Postman's Amusing Ourselves to Death and Daniel Boorstin's The Image examine how the media changed our imagining of the world, the scope of its relevance for us, and our ways of being in it. This article follows their lead by inquiring how being online further undermines the capacity for patience, manifested most clearly in the self-gene…
Assetization and the Logic of Venture Capital, or Why Facebook Does not ‘Feel’ Like a Monopoly to Zuckerberg
The most valuable companies in 2021 are tech firms known as ‘Big Tech’. In recent years these companies were the subject of public and academic scrutiny, especially because they were accused of act
The cunning of stupidity
Exploring the historical imagination that surfaces at the time of crisis, Samman contributes to the effort to conceive of financial capitalism as a more or less distinct political, social and cultural era. The question that remains is how the narrative tropes he explores are related to finance in its narrower sense. Why does historical imagination wear these specific forms in financial times
Being and Television: Producing the Demand to Individualise
Consumer culture addresses us with various forms of a demand to ‘be ourselves’. Ostensibly an emancipatory call, how can it be expressed in the form of a demand? This article enquires after the role of television in producing this demand. It is represented in its most contradictory form in the Big Brother format. The allusion of the show to an authoritarian regime is realised in a capricious game, whose goal, as the participants recurrently expla…
Fetishism or Ideology? A Contribution to the Political Economy of Television
The dominant approach to the political economy of television argues that television produces "audience commodity" which is sold to advertisers. It situates the economic effects of television in the sphere of subjects and subjectivity. This article presents a different approach, according to which television produces objects. Television advertising produces brands as economic objects possessing qualities that material goods cannot provide. For tha…
Finance and Prostitution: On the Libidinal Economy of Capitalism
A Moralistic Failure: Mandeville and the Obscene Origin of Economic Thought
Bernard Mandeville is remembered mainly for his formulation of the moral paradox of capitalism. Reading him as an economist, this article finds a theoretical possibility from which economics recoiled. It was not simply the idea that humans are driven by passions, but that passions are social in nature, existing between subjects. This idea conferred an irrevocable obscene nature on Mandeville’s notion of economy. Its repression marked the birth of…
Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands
Long before the emergence of the modern brand economy, Thorstein Veblen elaborated an economic theory centered on symbolic entities. Based on his thought, this article pursues a view of the brand which escapes both sociological and economic approaches to the phenomenon. Views of the brand as a meaningful object and of the trademark as a signal of product quality omit the simple possibility that the brand, to some extent, is a symbol turned into a…
A religion of unbelief
I have always been somewhat suspicious of attempts to theorize money in linguistic terms. Though the symbolic and conventional aspects of money make a parallel with language seem attractive, such attempts usually refrain from considering the consequences of the fact that money belongs to the order of private property, which is strictly opposed to the common sphere of language. Wouldn't conceiving of money as language force us to confront the abho…
The cunning of stupidity
Exploring the historical imagination that surfaces at the time of crisis, Samman contributes to the effort to conceive of financial capitalism as a more or less distinct political, social and cultural era. The question that remains is how the narrative tropes he explores are related to finance in its narrower sense. Why does historical imagination wear these specific forms in financial times
Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands
Long before the emergence of the modern brand economy, Thorstein Veblen elaborated an economic theory centered on symbolic entities. Based on his thought, this article pursues a view of the brand which escapes both sociological and economic approaches to the phenomenon. Views of the brand as a meaningful object and of the trademark as a signal of product quality omit the simple possibility that the brand, to some extent, is a symbol turned into a…
A religion of unbelief
I have always been somewhat suspicious of attempts to theorize money in linguistic terms. Though the symbolic and conventional aspects of money make a parallel with language seem attractive, such attempts usually refrain from considering the consequences of the fact that money belongs to the order of private property, which is strictly opposed to the common sphere of language. Wouldn't conceiving of money as language force us to confront the abho…
A Moralistic Failure: Mandeville and the Obscene Origin of Economic Thought
Bernard Mandeville is remembered mainly for his formulation of the moral paradox of capitalism. Reading him as an economist, this article finds a theoretical possibility from which economics recoiled. It was not simply the idea that humans are driven by passions, but that passions are social in nature, existing between subjects. This idea conferred an irrevocable obscene nature on Mandeville’s notion of economy. Its repression marked the birth of…
Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands
Long before the emergence of the modern brand economy, Thorstein Veblen elaborated an economic theory centered on symbolic entities. Based on his thought, this article pursues a view of the brand which escapes both sociological and economic approaches to the phenomenon. Views of the brand as a meaningful object and of the trademark as a signal of product quality omit the simple possibility that the brand, to some extent, is a symbol turned into a…
Fetishism or Ideology? A Contribution to the Political Economy of Television
The dominant approach to the political economy of television argues that television produces "audience commodity" which is sold to advertisers. It situates the economic effects of television in the sphere of subjects and subjectivity. This article presents a different approach, according to which television produces objects. Television advertising produces brands as economic objects possessing qualities that material goods cannot provide. For tha…
Finance and Prostitution: On the Libidinal Economy of Capitalism
Being and Television: Producing the Demand to Individualise
Consumer culture addresses us with various forms of a demand to ‘be ourselves’. Ostensibly an emancipatory call, how can it be expressed in the form of a demand? This article enquires after the role of television in producing this demand. It is represented in its most contradictory form in the Big Brother format. The allusion of the show to an authoritarian regime is realised in a capricious game, whose goal, as the participants recurrently expla…
The cunning of stupidity
Exploring the historical imagination that surfaces at the time of crisis, Samman contributes to the effort to conceive of financial capitalism as a more or less distinct political, social and cultural era. The question that remains is how the narrative tropes he explores are related to finance in its narrower sense. Why does historical imagination wear these specific forms in financial times
Assetization and the Logic of Venture Capital, or Why Facebook Does not ‘Feel’ Like a Monopoly to Zuckerberg
The most valuable companies in 2021 are tech firms known as ‘Big Tech’. In recent years these companies were the subject of public and academic scrutiny, especially because they were accused of act
Being Online
Two critiques of mass media in the twentieth century gestured at its effects on the capacity of patience. Neil Postman's Amusing Ourselves to Death and Daniel Boorstin's The Image examine how the media changed our imagining of the world, the scope of its relevance for us, and our ways of being in it. This article follows their lead by inquiring how being online further undermines the capacity for patience, manifested most clearly in the self-gene…
The Sexual Economy of Capitalism
Economics has long modeled its theories on bakers and butchers rather than husbands, wives, lovers, and prostitutes. This book argues that exchanges involving sex and intimacy, far from being external or exceptional in relation to the workings of the economy, come closest to the reality of capitalist money. Undertaking an inquiry into the sexual economy of capitalism, Noam Yuran analyzes the erotic and gendered meanings that suffuse basic economi…
Political science (9 works) · Law (8 works) · Economics (7 works) · Sociology (6 works) · Epistemology (4 works) · Market economy (4 works) · Philosophy (4 works) · Political Economy and Marxism (4 works) · Art (3 works) · Business (3 works)