Priyali Rajagopal
Biographic Data
| ID | 192849 |
|---|---|
| NAME | Priyali Rajagopal |
| GIVEN NAMES | Priyali |
| FAMILY NAME | Rajagopal |
| SIGNATURE | RAJAGOPAL P |
| AFFILIATIONS | Southern Methodist University |
| ORCID | 0000-0003-0061-1074 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 22 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 3 |
Unfaithful brands
The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and…
I Imagine, I Experience, I Like
False memories refer to the mistaken belief that an event that did not occur did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this research, we show that exposure to an imagery-evoking ad can result in an erroneous belief that an individual has experienced the advertised brand. We also demonstrate that such fals…
The mental accounting of time
Consumer Evaluations of Hybrid Products
This article examines how consumers evaluate hybrid products. Hybrid products possess features of more than one category and hence may be categorized into alternative categories. We combine two different streams of literature—traditional categorization and psycholinguistics—to demonstrate how beliefs about two different categories can be elicited for a hybrid product using a priming approach. We also find that relative category knowledge can mode…
Differences in the cognitive accessibility of action and inaction regrets
Consumer Evaluations of Hybrid Products
This article examines how consumers evaluate hybrid products. Hybrid products possess features of more than one category and hence may be categorized into alternative categories. We combine two different streams of literature—traditional categorization and psycholinguistics—to demonstrate how beliefs about two different categories can be elicited for a hybrid product using a priming approach. We also find that relative category knowledge can mode…
The mental accounting of time
I Imagine, I Experience, I Like
False memories refer to the mistaken belief that an event that did not occur did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this research, we show that exposure to an imagery-evoking ad can result in an erroneous belief that an individual has experienced the advertised brand. We also demonstrate that such fals…
Differences in the cognitive accessibility of action and inaction regrets
Differences in the cognitive accessibility of action and inaction regrets
The mental accounting of time
Consumer Evaluations of Hybrid Products
This article examines how consumers evaluate hybrid products. Hybrid products possess features of more than one category and hence may be categorized into alternative categories. We combine two different streams of literature—traditional categorization and psycholinguistics—to demonstrate how beliefs about two different categories can be elicited for a hybrid product using a priming approach. We also find that relative category knowledge can mode…
I Imagine, I Experience, I Like
False memories refer to the mistaken belief that an event that did not occur did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this research, we show that exposure to an imagery-evoking ad can result in an erroneous belief that an individual has experienced the advertised brand. We also demonstrate that such fals…
Unfaithful brands
The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and…
Psychology (5 works) · Cognitive psychology (3 works) · Cognition (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Digital Marketing and Social Media (2 works) · Experimental Behavioral Economics Studies (2 works) · Social Psychology (2 works) · Accounting (1 work)