Andrea N Geurin
Biographic Data
| ID | 1930115 |
|---|---|
| NAME | Andrea N Geurin |
| GIVEN NAMES | Andrea N |
| FAMILY NAME | Geurin |
| SIGNATURE | GEURIN A N |
| AFFILIATIONS | Loughborough University |
| ORCID | 0000-0002-5259-351X |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Media Framing of the International Paralympic Committee’s WeThe15 Disability Inclusion Campaign During Tokyo 2020 and Beijing 2022
During the Tokyo 2020 Paralympic Games, the International Paralympic Committee launched a global campaign called WeThe15 to draw attention to the 15% of the global population with a disability with the hopes it would become the largest human rights movement in history. Utilizing framing theory, this study sought to understand how the mass media framed WeThe15 in its coverage during the Tokyo 2020 Games and the subsequent Paralympic Games, Beijing…
Does He Make a Difference? Analyzing the Role of Men Athletes in the Framing of Elite Women CrossFit Athletes in Sportswear Retailers’ Marketing Materials
This study examined the role of men athletes in framing women athletes in marketing images, and CrossFit was used as the sport-specific context. The purpose was to understand how consumers perceive women athletes, whether the presence of men athletes influences these perceptions, and if consumers perceive women athletes to be represented more accurately when pictured alone or with male counterparts. Using a mixed-methods approach involving both q…
Social Media and Consumer Behavior
The topics of social media and consumer behavior are inextricably linked. Since 2008, scholars in sport-studies fields such as sport communication and sport management have increasingly focused their research on social media use by sport entities and consumers. This commentary provides an overview of sport social media and consumer behavior scholarship to date, including prominent and growing topics such as consumers’ uses of social media, social…
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands than those who simply have a large number of followers. From a regulatory perspective, it is important for athlete endorsers to disclose the commercial nature of sponsored posts. Therefore, based on social influ…
Social Media Education Provided by National Governing Bodies of Sport
Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB c…
Years of Olympic Media Research
The Olympic Games is the largest multisport event in the world, regularly drawing global audiences in the billions to watch coverage of athletes from hundreds of nations. It has received a great deal of scholarly attention, especially in terms of media coverage, consumption, and co-creation. As coverage has the ability to impact media consumers' perceptions of nations, cultures, and issues, it is important to develop an understanding of research …
Routledge Handbook of the Business of Women’s Sport
Chapter outlineAs with many other domains of sport, the lack of women's involvement within the formalized setting of governance has raised concern from scholars and policy makers alike (Adriaanse, 2016;Henry & Robinson, 2010).Despite calls for greater gender diversity within sport governance, women are still strongly underrepresented across international, national, and local levels (Burton, 2015; Sibson, 2010).The purpose of this chapter is to ex…
Routledge Handbook of the Business of Women's Sport
Fans’ Perceptions of Professional Tennis Events’ Social Media Presence
This article aims to develop a better understanding of how sport fans perceive events’ social media presence. An online qualitative survey was conducted with sport fans ( n = 105) of four professional tennis events (Australian Open, Roland Garros, Wimbledon, and U.S. Open). Findings suggest that fans perceive the events’ usage of social media to be about three aspects: interaction, insight, and brand anthropomorphism. In addition, fan responses s…
Strategic Sport Communication
Chapter 1 Study of Sport Management and Sport Communication Chapter 2 Careers in Sport Communication Chapter 3 History and Growth of Sport Communication Chapter 5 Personal Sport Communication Chapter 6 Organizational and Leadership Communication in Sport Chapter 7 Sport Publishing and Print Sport Communication Chapter 8 Electronic and Visual Sport Communication Chapter 9 Online Sport Communication and the New Sport Media Chapter 10 Sport Advertis…
Fans’ Perceptions of Professional Tennis Events’ Social Media Presence
This article aims to develop a better understanding of how sport fans perceive events’ social media presence. An online qualitative survey was conducted with sport fans ( n = 105) of four professional tennis events (Australian Open, Roland Garros, Wimbledon, and U.S. Open). Findings suggest that fans perceive the events’ usage of social media to be about three aspects: interaction, insight, and brand anthropomorphism. In addition, fan responses s…
Media Framing of the International Paralympic Committee’s WeThe15 Disability Inclusion Campaign During Tokyo 2020 and Beijing 2022
During the Tokyo 2020 Paralympic Games, the International Paralympic Committee launched a global campaign called WeThe15 to draw attention to the 15% of the global population with a disability with the hopes it would become the largest human rights movement in history. Utilizing framing theory, this study sought to understand how the mass media framed WeThe15 in its coverage during the Tokyo 2020 Games and the subsequent Paralympic Games, Beijing…
Social Media Education Provided by National Governing Bodies of Sport
Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB c…
Years of Olympic Media Research
The Olympic Games is the largest multisport event in the world, regularly drawing global audiences in the billions to watch coverage of athletes from hundreds of nations. It has received a great deal of scholarly attention, especially in terms of media coverage, consumption, and co-creation. As coverage has the ability to impact media consumers' perceptions of nations, cultures, and issues, it is important to develop an understanding of research …
Strategic Sport Communication
Chapter 1 Study of Sport Management and Sport Communication Chapter 2 Careers in Sport Communication Chapter 3 History and Growth of Sport Communication Chapter 5 Personal Sport Communication Chapter 6 Organizational and Leadership Communication in Sport Chapter 7 Sport Publishing and Print Sport Communication Chapter 8 Electronic and Visual Sport Communication Chapter 9 Online Sport Communication and the New Sport Media Chapter 10 Sport Advertis…
Fans’ Perceptions of Professional Tennis Events’ Social Media Presence
This article aims to develop a better understanding of how sport fans perceive events’ social media presence. An online qualitative survey was conducted with sport fans ( n = 105) of four professional tennis events (Australian Open, Roland Garros, Wimbledon, and U.S. Open). Findings suggest that fans perceive the events’ usage of social media to be about three aspects: interaction, insight, and brand anthropomorphism. In addition, fan responses s…
Routledge Handbook of the Business of Women’s Sport
Chapter outlineAs with many other domains of sport, the lack of women's involvement within the formalized setting of governance has raised concern from scholars and policy makers alike (Adriaanse, 2016;Henry & Robinson, 2010).Despite calls for greater gender diversity within sport governance, women are still strongly underrepresented across international, national, and local levels (Burton, 2015; Sibson, 2010).The purpose of this chapter is to ex…
Routledge Handbook of the Business of Women's Sport
Years of Olympic Media Research
The Olympic Games is the largest multisport event in the world, regularly drawing global audiences in the billions to watch coverage of athletes from hundreds of nations. It has received a great deal of scholarly attention, especially in terms of media coverage, consumption, and co-creation. As coverage has the ability to impact media consumers' perceptions of nations, cultures, and issues, it is important to develop an understanding of research …
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands than those who simply have a large number of followers. From a regulatory perspective, it is important for athlete endorsers to disclose the commercial nature of sponsored posts. Therefore, based on social influ…
Social Media Education Provided by National Governing Bodies of Sport
Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB c…
Social Media and Consumer Behavior
The topics of social media and consumer behavior are inextricably linked. Since 2008, scholars in sport-studies fields such as sport communication and sport management have increasingly focused their research on social media use by sport entities and consumers. This commentary provides an overview of sport social media and consumer behavior scholarship to date, including prominent and growing topics such as consumers’ uses of social media, social…
Does He Make a Difference? Analyzing the Role of Men Athletes in the Framing of Elite Women CrossFit Athletes in Sportswear Retailers’ Marketing Materials
This study examined the role of men athletes in framing women athletes in marketing images, and CrossFit was used as the sport-specific context. The purpose was to understand how consumers perceive women athletes, whether the presence of men athletes influences these perceptions, and if consumers perceive women athletes to be represented more accurately when pictured alone or with male counterparts. Using a mixed-methods approach involving both q…
Media Framing of the International Paralympic Committee’s WeThe15 Disability Inclusion Campaign During Tokyo 2020 and Beijing 2022
During the Tokyo 2020 Paralympic Games, the International Paralympic Committee launched a global campaign called WeThe15 to draw attention to the 15% of the global population with a disability with the hopes it would become the largest human rights movement in history. Utilizing framing theory, this study sought to understand how the mass media framed WeThe15 in its coverage during the Tokyo 2020 Games and the subsequent Paralympic Games, Beijing…
Political science (9 works) · Sports, Gender, and Society (8 works) · Advertising (7 works) · Business (7 works) · Public relations (6 works) · Sociology (6 works) · Sport and Mega-Event Impacts (6 works) · Marketing (4 works) · Psychology (4 works) · Social media (4 works)