William D Wells
Biographic Data
| ID | 193596 |
|---|---|
| NAME | William D Wells |
| GIVEN NAMES | William D |
| FAMILY NAME | Wells |
| SIGNATURE | WELLS W D |
| AFFILIATIONS | University of Minnesota System |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 24 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1954 |
| LATEST PUBLICATION YEAR | 2001 |
| H-INDEX | 2 |
The Perils ofN= 1
Research projects have three phases: (1) design, (2) execution, and (3) systematic exploration of range and limits. To achieve external credibility, positivistic and interpretive consumer researchers must pay close attention to phase 3. Copyright 2001 by the University of Chicago
Discovery-Oriented Consumer Research
The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, …
Stereotyped Somatotypes
The Use of McBee Keysort in Content Analysis
Job opportunities in psychology
Discovery-Oriented Consumer Research
The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, …
The Use of McBee Keysort in Content Analysis
The Perils ofN= 1
Research projects have three phases: (1) design, (2) execution, and (3) systematic exploration of range and limits. To achieve external credibility, positivistic and interpretive consumer researchers must pay close attention to phase 3. Copyright 2001 by the University of Chicago
Job opportunities in psychology
The Use of McBee Keysort in Content Analysis
Stereotyped Somatotypes
Discovery-Oriented Consumer Research
The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, …
The Perils ofN= 1
Research projects have three phases: (1) design, (2) execution, and (3) systematic exploration of range and limits. To achieve external credibility, positivistic and interpretive consumer researchers must pay close attention to phase 3. Copyright 2001 by the University of Chicago
Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Market Behavior and Pricing (2 works) · Social Psychology (2 works) · Sociology (2 works) · Advanced Text Analysis Techniques (1 work) · Advertising (1 work) · Anthropometry (1 work) · Applied Psychology (1 work) · Association (psychology) (1 work)