Terrence H Witkowski
Biographic Data
| ID | 197089 |
|---|---|
| NAME | Terrence H Witkowski |
| GIVEN NAMES | Terrence H |
| FAMILY NAME | Witkowski |
| SIGNATURE | WITKOWSKI T H |
| AFFILIATIONS | California State University, Long Beach |
| ORCID | 0000-0001-9154-3905 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 24 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
War toys
Consumer Equality
The history of people of color in the American marketplace has not been a happy one. From the 1600s until the end of the Civil War in 1865, most Africans in America were quite literally market comm
A History of American Consumption
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the presen…
Historical Research in Marketing
Historical research in marketing consists of a body of literature and specific norms regarding knowledge generation and presentation. Marketing academics have published historical studies in marketing journals since the 1930s, but over the past thirty years associational activities have greatly stimulated the growth of the literature, although it remains less developed than history subfields in accountancy, management, business, and economics. Hi…
Mythical moments in Remington brand history
To investigate the brand history of Remington firearms, this study introduces and applies a new construct, the ‘mythical moment', which is defined as an episode when the course of brand mythmaking quickens and has greater cultural resonance. Three such mythical moments are examined: the Remington founder myth of 1816, the Remington sharpshooter myth of the 1870s, and the mythic world of Remington storefront windows in the early twentieth century.…
A brief history of frugality discourses in the United States
Public discourses advocating frugal consumption have had a long history in the United States. This study provides a brief account of six different periods of such anti-consumerist thought and rhetoric: colonial, antebellum, Gilded Age, early twentieth century, World War II, and late twentieth century. The final section uses history to better understand the religious, political, and societal tensions that have characterized American frugality disc…
State promotion of consumerism in Safavid Iran
Purpose This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty. Design/methodology/approach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual conte…
Re-gendering consumer agency in mid-nineteenth-century America
The re‐gendering of consumer agency in the middle decades of the nineteenth century, from being a male to an increasingly female prerogative and responsibility, marked an important milestone in the history of American consumer culture. Art from this period can provide a visual understanding of this ideological and social transformation. Accordingly, this paper examines the lives and selected works of two intriguing genre painters, Francis W. Edmo…
Mechanical Brides
Culture and Consumption
Colonial Consumers in Revolt
Journal Article Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764–1776 Get access Terrence H. Witkowski Terrence H. Witkowski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 216–226, https://doi.org/10.1086/209210 Published: 01 September 1989 Article history Received: 01 May 1988 Revision received:…
A brief history of frugality discourses in the United States
Public discourses advocating frugal consumption have had a long history in the United States. This study provides a brief account of six different periods of such anti-consumerist thought and rhetoric: colonial, antebellum, Gilded Age, early twentieth century, World War II, and late twentieth century. The final section uses history to better understand the religious, political, and societal tensions that have characterized American frugality disc…
Colonial Consumers in Revolt
Journal Article Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764–1776 Get access Terrence H. Witkowski Terrence H. Witkowski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 216–226, https://doi.org/10.1086/209210 Published: 01 September 1989 Article history Received: 01 May 1988 Revision received:…
Mythical moments in Remington brand history
To investigate the brand history of Remington firearms, this study introduces and applies a new construct, the ‘mythical moment', which is defined as an episode when the course of brand mythmaking quickens and has greater cultural resonance. Three such mythical moments are examined: the Remington founder myth of 1816, the Remington sharpshooter myth of the 1870s, and the mythic world of Remington storefront windows in the early twentieth century.…
Re-gendering consumer agency in mid-nineteenth-century America
The re‐gendering of consumer agency in the middle decades of the nineteenth century, from being a male to an increasingly female prerogative and responsibility, marked an important milestone in the history of American consumer culture. Art from this period can provide a visual understanding of this ideological and social transformation. Accordingly, this paper examines the lives and selected works of two intriguing genre painters, Francis W. Edmo…
Culture and Consumption
Colonial Consumers in Revolt
Journal Article Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764–1776 Get access Terrence H. Witkowski Terrence H. Witkowski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 216–226, https://doi.org/10.1086/209210 Published: 01 September 1989 Article history Received: 01 May 1988 Revision received:…
Mechanical Brides
Re-gendering consumer agency in mid-nineteenth-century America
The re‐gendering of consumer agency in the middle decades of the nineteenth century, from being a male to an increasingly female prerogative and responsibility, marked an important milestone in the history of American consumer culture. Art from this period can provide a visual understanding of this ideological and social transformation. Accordingly, this paper examines the lives and selected works of two intriguing genre painters, Francis W. Edmo…
State promotion of consumerism in Safavid Iran
Purpose This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty. Design/methodology/approach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual conte…
A brief history of frugality discourses in the United States
Public discourses advocating frugal consumption have had a long history in the United States. This study provides a brief account of six different periods of such anti-consumerist thought and rhetoric: colonial, antebellum, Gilded Age, early twentieth century, World War II, and late twentieth century. The final section uses history to better understand the religious, political, and societal tensions that have characterized American frugality disc…
Mythical moments in Remington brand history
To investigate the brand history of Remington firearms, this study introduces and applies a new construct, the ‘mythical moment', which is defined as an episode when the course of brand mythmaking quickens and has greater cultural resonance. Three such mythical moments are examined: the Remington founder myth of 1816, the Remington sharpshooter myth of the 1870s, and the mythic world of Remington storefront windows in the early twentieth century.…
Historical Research in Marketing
Historical research in marketing consists of a body of literature and specific norms regarding knowledge generation and presentation. Marketing academics have published historical studies in marketing journals since the 1930s, but over the past thirty years associational activities have greatly stimulated the growth of the literature, although it remains less developed than history subfields in accountancy, management, business, and economics. Hi…
A History of American Consumption
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the presen…
Consumer Equality
The history of people of color in the American marketplace has not been a happy one. From the 1600s until the end of the Civil War in 1865, most Africans in America were quite literally market comm
War toys
Sociology (8 works) · Art (7 works) · Aesthetics (6 works) · History (6 works) · Art history (4 works) · Business (4 works) · Law (4 works) · Political science (4 works) · Computer Science (3 works) · Consumption (sociology) (3 works)