Edgar Bernad-Mechó
Biographic Data
| ID | 197177 |
|---|---|
| NAME | Edgar Bernad-Mechó |
| GIVEN NAMES | Edgar |
| FAMILY NAME | Bernad-Mechó |
| SIGNATURE | BERNAD-MECHÓ E |
| AFFILIATIONS | Universitat Jaume I |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Science Dissemination in Instagram reels
In recent years, social media have become an essential part of everyday life in educational contexts, especially considering the gradual expansion of academic dissemination in social networks (Cooper, 2014). Consequently, concepts such as content recontextualization and engagement have become essential to attract and maintain an audience for the dissemination of science in social media (Bernad-Mechó & Valeiras-Jurado, 2023; Bezemer & Kress, 2008;…
Multimodal engagement strategies in science dissemination
The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic background. This adaptation has been referred to as recontextualization. In the case of the formats that concern this study, that is, TEDx Talks and YouTube science dissemination videos, their multimodal nature suggests that reco…
Combining Multimodal Techniques to Approach the Study of Academic Lectures
This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social semiotics (MSS), multimodal discourse analysis (MDA) and multimodal interaction analysis (MIA). These approaches differ in their main focus—the social context, the system of semiotic resources availab…
No prominent works on this page.
Combining Multimodal Techniques to Approach the Study of Academic Lectures
This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social semiotics (MSS), multimodal discourse analysis (MDA) and multimodal interaction analysis (MIA). These approaches differ in their main focus—the social context, the system of semiotic resources availab…
Multimodal engagement strategies in science dissemination
The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic background. This adaptation has been referred to as recontextualization. In the case of the formats that concern this study, that is, TEDx Talks and YouTube science dissemination videos, their multimodal nature suggests that reco…
Science Dissemination in Instagram reels
In recent years, social media have become an essential part of everyday life in educational contexts, especially considering the gradual expansion of academic dissemination in social networks (Cooper, 2014). Consequently, concepts such as content recontextualization and engagement have become essential to attract and maintain an audience for the dissemination of science in social media (Bernad-Mechó & Valeiras-Jurado, 2023; Bezemer & Kress, 2008;…
Multimodality (3 works) · Semiotics (3 works) · Climate Change Communication and Perception (2 works) · Computer Science (2 works) · Discourse Analysis in Language Studies (2 works) · Dissemination (2 works) · Embodied cognition (2 works) · Linguistics (2 works) · Literacy, Media, and Education (2 works) · Psychology (2 works)