Ronald E Goldsmith
Biographic Data
| ID | 2009849 |
|---|---|
| NAME | Ronald E Goldsmith |
| GIVEN NAMES | Ronald E |
| FAMILY NAME | Goldsmith |
| SIGNATURE | GOLDSMITH R E |
| AFFILIATIONS | Florida State University |
| VERIFIED | No |
| TOTAL WORKS | 29 |
| TOTAL CITATIONS | 211 |
| AUTHOR COUNT | 29 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
Regulatory focus, nutrition involvement, and nutrition knowledge
Negative Moderating Effect of General Self-Efficacy on the Relationship between Need for Cognition and Cognitive Effort
This study demonstrates the negative moderating effect of general self-efficacy on the relationship between need for cognition, which refers to stable individual differences in people's tendencies to engage in and enjoy cognitive activity, and cognitive effort. This negative moderating effect of general self-efficacy has been termed "plasticity." Scholars assume the relationship between need for cognition and cognitive effort is true by definitio…
Electronic word-of-mouth in hospitality and tourism management
Intention to Oppose Animal Research: The Role of Individual Differences in Nonconformity
Using animals to test cosmetic products is controversial, but little research has explored its social and psychological influences. Relationships between two personality constructs related to nonconformity (independence and anticonformity) and attitudes toward animal testing were studied using data from a survey of 418 students. The Independence Orientation and Nonconformity Orientation Scales (Ringness, 1970) were used to measure independence an…
Tendency to Conform: A New Measure and its Relationship to Psychological Reactance
This study assessed the relationship between two important constructs in social psychology, conformity and psychological reactance, which are suggested to be negatively related, i.e., a person higher in the tendency to conform will score lower on psychological reactance and vice versa. The two constructs were measured by multi-item self-report scales, the Therapeutic Reactance Scale of Dowd, et al. and a new tendency to conform scale constructed …
Consumer response to Web sites and their influence on advertising effectiveness
The purpose of the present study was to test four hypotheses regarding the effects of viewing Web sites on Internet advertising. We surveyed a convenience sample of 329 undergraduate students, asking them to recall brand names seen on the Internet, to describe perceived advantages and disadvantages of online advertising, and to recall ads encountered in all media and whether they liked these or not. Visiting Web sites appeared to increase aided r…
Self-Ratings of Materialism and Status Consumption in a Malaysian Sample: Effects of Answering during an Assumed Recession versus Economic Growth
Consumers' self-assessments of materialism and status consumption may be influenced by external economic conditions. In this study, 239 Malaysian students were asked to describe their levels of materialism using Richins and Dawson's 1992 Materialism scale and status consumption using Eastman, Goldsmith, and Flynn's 1999 Status Consumption Scale. Half the students were told to respond assuming that they were in an expanding economy, and half as if…
Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers
A total of 117 student consumers participated in a longitudinal survey of their purchasing behavior for three product categories: snack foods, CDs, and skin care. The Domain Specific Innovativeness Scale was included in the survey to measure how innovative participants were with regard to buying online. It was hypothesized that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greate…
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility-the reputation of a company for honesty and expertise-is another type of source credibility that can influence consumer reactions to ads and shape brand attitudes. The present study assessed the impact of endorser and corporate credibility on attitude-toward-the-ad, attitudetoward-the-brand, an…
Gender Differences in Self-Image Described by Malhotra's Self-Concept Scale
A survey was made of 69 men and 51 women undergraduate students who described their self-image using the 15 adjective pairs of Malhotra's (1981) Self-concept Scale. Tests of mean differences showed that the men described themselves as more rugged, dominating, unorganized, rational, formal, and colorless; and the women described themselves as more delicate, submissive, organized, emotional, informal, and colorful. These results are consistent with…
Status Consumption in Consumer Behavior: Scale Development and Validation
This paper describes the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners. Items were written to reflect the conceptual meaning of the construct. Six studies were conducted to purify the scale and demonstrate its unidimensionality, internal consistency, validity, and freedom from…
Consumers' Ethnocentrism and Fashion Leadership
This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In Study 1 ( n = 641) there was no relationship between fashion leadership and consumers' ethnocent…
Sex Differences in Financial Knowledge: A Replication and Extension
Replicates and extends findings that 80 college men report more subjective and real financial knowledge than 35 college women, even when students' major area of study is considered
Gender Differences in Perceived and Real Knowledge of Financial Investments
The purpose of this study was to compare men and women on two concepts, self-perceived knowledge or what one thinks one knows about some topic and real or actual knowledge of that topic. A survey of 457 students showed that the men ( n = 234) claimed to know more about financial investments than the women ( n = 223) and also scored higher than the women on a test of real investment knowledge. About the same proportions of both sexes reported curr…
An Empirical Study of Overlap of Innovativeness
A survey of 457 students showed very little overlap between innovativeness regarding restaurants and fashion, thereby substantiating the empirical generalization that innovativeness is domain-specific
A Validation of the Goldsmith and Hofacker Innovativeness Scale
This paper reports a study validating a new self-report scale used to measure innovativeness or the tendency to adopt an innovation soon after it appears in a specific domain. Data obtained from 247 undergraduate business students showed that the 6-item scale was unidimensional and free from acquiescent responding. Rock music innovativeness was positively associated with opinion leadership for, involvement with, and both perceived and real knowle…
Measuring consumer innovativeness
Similarity of Sales Representatives' and Supervisors' Problem-Solving Styles and the Satisfaction-Performance Relationship
Data from 125 sales representatives of 9 firms suggest that the difference between their scores and those of their sales managers on the Kirton Adaption-Innovation Inventory moderates the relationship between job satisfaction and job performance
Two Studies of Yeasaying
Two studies of yeasaying are reported. Data from 36 college students supported the hypothesis that scores on a yeasaying measure would be positively correlated (.58) with a measure of dogmatism. Data from 133 college students confirmed that yeasaying is moderately correlated with “true” responses to socially undesirable items (−.38) and that social desirability and faking are positively correlated (.53). Yeasaying was also positively correlated w…
Self-Monitoring and Innovativeness
This study tested the hypothesis that high self-monitoring individuals would score higher on a measure of innovativeness than low self-monitoring individuals. A two-way analysis of covariance with social desirability as the covariate confirmed the hypothesis for both male and female college students ( n = 187)
Convergent Validity of Four Innovativeness Scales
Intercorrelations of four scales purporting to measure innovativeness indicate that they generally exhibit convergent validity in two samples of student subjects
Yeasaying and the Kirton Adaption-Innovation Inventory
The Kirton Adaptation-Innovation Inventory (Kirton, 1976) has demonstrated utility for identifying stylistic differences in individual approaches to problem-solving. The present study examined the influence of acquiescent response style (Yeasaying) on this instrument among 89 American undergraduates and found little or no evidence that the KAI is affected by yeasaying
The Kirton Adaption Innovation Inventory, Faking, and Social Desirability: A Replication and Extension
Data from 138 college students showed that responses to the Kirton Adaption Innovation Inventory are unaffected by social desirability ( r = .03). A subsample of 47 students also completed the Eysenck Personality Inventory Lie scale. The low correlation reported by Kirton for these two instruments was successfully replicated
The Factorial Composition of the Kirton Adaption-Innovation Inventory
The Kirton Adaption-Innovation Inventory (KAI) was evaluated for its factorial composition, internal consistency, and relationship with self-esteem compared with previous studies. Data was from a random sample of adults ( n = 214) in a southern city. Results of the factor analysis revealed the scale to have high factorial stability across populations. The scale was found to be highly internally consistent, and a positive correlation with the Rose…
Is the I-O Social Preference Scale Internally Consistent
The I-O Social Preference Scale has been a preferred measure of social character. The scale, however, has been used without evaluation of its reliability as internal consistency. Using data from 70 students and 73 adults alpha coefficients (.58 and .62, respectively) were low
Electronic word-of-mouth in hospitality and tourism management
Consumer response to Web sites and their influence on advertising effectiveness
The purpose of the present study was to test four hypotheses regarding the effects of viewing Web sites on Internet advertising. We surveyed a convenience sample of 329 undergraduate students, asking them to recall brand names seen on the Internet, to describe perceived advantages and disadvantages of online advertising, and to recall ads encountered in all media and whether they liked these or not. Visiting Web sites appeared to increase aided r…
Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers
A total of 117 student consumers participated in a longitudinal survey of their purchasing behavior for three product categories: snack foods, CDs, and skin care. The Domain Specific Innovativeness Scale was included in the survey to measure how innovative participants were with regard to buying online. It was hypothesized that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greate…
Regulatory focus, nutrition involvement, and nutrition knowledge
Dogmatism and Confidence as Related Factors in Evaluation of New Products
This study investigated the possible relationship between dogmatism and confidence. Confidence is related to the amount of information needed to make a decision. Rokeach's theories concerning dogmatism suggest that, because they resist new information, highly dogmatic individuals will report that they are more confident than persons low in dogmatism in their ability to evaluate a new product. 70 undergraduates were asked to assess their confidenc…
Dogmatism and Self-Esteem: Further Evidence
Researchers interested in discovering the motivational bases of authoritarianism have isolated the negative relationship between self-esteem and dogmatism as one possible source. Previous research has shown low self-esteem associated with high dogmatism. This study replicates the finding successfully using different tests and a different population of students
Innovativeness and Cognitive Complexity: A Second Look
Innovativeness and cognitive complexity are hypothesized to be positively related. Since both constructs seem to be multi-dimensional, the methodological validity of the relationship is an especially important issue. Two studies were conducted using different measures of each construct. In the first, 82 undergraduates completed the Innovativeness Scale, the Open Processing Scale, and the Rep Test. The correlation between the two innovativeness sc…
The Factorial Composition of the Kirton Adaption-Innovation Inventory
The Kirton Adaption-Innovation Inventory (KAI) was evaluated for its factorial composition, internal consistency, and relationship with self-esteem compared with previous studies. Data was from a random sample of adults ( n = 214) in a southern city. Results of the factor analysis revealed the scale to have high factorial stability across populations. The scale was found to be highly internally consistent, and a positive correlation with the Rose…
Is the I-O Social Preference Scale Internally Consistent
The I-O Social Preference Scale has been a preferred measure of social character. The scale, however, has been used without evaluation of its reliability as internal consistency. Using data from 70 students and 73 adults alpha coefficients (.58 and .62, respectively) were low
Sensation Seeking and the Sensing-Intuition Scale of the Myers-Briggs Type Indicator
Scores on the Sensing-Intuition scale of the Myers-Briggs Type Indicator were hypothesized to be correlated with scores on two sensation-seeking scales. A random sample of 62 adult grocery shoppers was chosen. The sample was 75% female with a mean age of 39.97 years. As hypothesized, Sensing scores were negatively correlated (—.67, —.67), and Intuition scores were positively correlated (.56, .59) with the Arousal Seeking Tendency Instrument and t…
Convergent Validity of Four Innovativeness Scales
Intercorrelations of four scales purporting to measure innovativeness indicate that they generally exhibit convergent validity in two samples of student subjects
Yeasaying and the Kirton Adaption-Innovation Inventory
The Kirton Adaptation-Innovation Inventory (Kirton, 1976) has demonstrated utility for identifying stylistic differences in individual approaches to problem-solving. The present study examined the influence of acquiescent response style (Yeasaying) on this instrument among 89 American undergraduates and found little or no evidence that the KAI is affected by yeasaying
The Kirton Adaption Innovation Inventory, Faking, and Social Desirability: A Replication and Extension
Data from 138 college students showed that responses to the Kirton Adaption Innovation Inventory are unaffected by social desirability ( r = .03). A subsample of 47 students also completed the Eysenck Personality Inventory Lie scale. The low correlation reported by Kirton for these two instruments was successfully replicated
Two Studies of Yeasaying
Two studies of yeasaying are reported. Data from 36 college students supported the hypothesis that scores on a yeasaying measure would be positively correlated (.58) with a measure of dogmatism. Data from 133 college students confirmed that yeasaying is moderately correlated with “true” responses to socially undesirable items (−.38) and that social desirability and faking are positively correlated (.53). Yeasaying was also positively correlated w…
Self-Monitoring and Innovativeness
This study tested the hypothesis that high self-monitoring individuals would score higher on a measure of innovativeness than low self-monitoring individuals. A two-way analysis of covariance with social desirability as the covariate confirmed the hypothesis for both male and female college students ( n = 187)
Similarity of Sales Representatives' and Supervisors' Problem-Solving Styles and the Satisfaction-Performance Relationship
Data from 125 sales representatives of 9 firms suggest that the difference between their scores and those of their sales managers on the Kirton Adaption-Innovation Inventory moderates the relationship between job satisfaction and job performance
Measuring consumer innovativeness
A Validation of the Goldsmith and Hofacker Innovativeness Scale
This paper reports a study validating a new self-report scale used to measure innovativeness or the tendency to adopt an innovation soon after it appears in a specific domain. Data obtained from 247 undergraduate business students showed that the 6-item scale was unidimensional and free from acquiescent responding. Rock music innovativeness was positively associated with opinion leadership for, involvement with, and both perceived and real knowle…
An Empirical Study of Overlap of Innovativeness
A survey of 457 students showed very little overlap between innovativeness regarding restaurants and fashion, thereby substantiating the empirical generalization that innovativeness is domain-specific
Sex Differences in Financial Knowledge: A Replication and Extension
Replicates and extends findings that 80 college men report more subjective and real financial knowledge than 35 college women, even when students' major area of study is considered
Gender Differences in Perceived and Real Knowledge of Financial Investments
The purpose of this study was to compare men and women on two concepts, self-perceived knowledge or what one thinks one knows about some topic and real or actual knowledge of that topic. A survey of 457 students showed that the men ( n = 234) claimed to know more about financial investments than the women ( n = 223) and also scored higher than the women on a test of real investment knowledge. About the same proportions of both sexes reported curr…
Consumers' Ethnocentrism and Fashion Leadership
This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In Study 1 ( n = 641) there was no relationship between fashion leadership and consumers' ethnocent…
Status Consumption in Consumer Behavior: Scale Development and Validation
This paper describes the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners. Items were written to reflect the conceptual meaning of the construct. Six studies were conducted to purify the scale and demonstrate its unidimensionality, internal consistency, validity, and freedom from…
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility-the reputation of a company for honesty and expertise-is another type of source credibility that can influence consumer reactions to ads and shape brand attitudes. The present study assessed the impact of endorser and corporate credibility on attitude-toward-the-ad, attitudetoward-the-brand, an…
Gender Differences in Self-Image Described by Malhotra's Self-Concept Scale
A survey was made of 69 men and 51 women undergraduate students who described their self-image using the 15 adjective pairs of Malhotra's (1981) Self-concept Scale. Tests of mean differences showed that the men described themselves as more rugged, dominating, unorganized, rational, formal, and colorless; and the women described themselves as more delicate, submissive, organized, emotional, informal, and colorful. These results are consistent with…
Self-Ratings of Materialism and Status Consumption in a Malaysian Sample: Effects of Answering during an Assumed Recession versus Economic Growth
Consumers' self-assessments of materialism and status consumption may be influenced by external economic conditions. In this study, 239 Malaysian students were asked to describe their levels of materialism using Richins and Dawson's 1992 Materialism scale and status consumption using Eastman, Goldsmith, and Flynn's 1999 Status Consumption Scale. Half the students were told to respond assuming that they were in an expanding economy, and half as if…
Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers
A total of 117 student consumers participated in a longitudinal survey of their purchasing behavior for three product categories: snack foods, CDs, and skin care. The Domain Specific Innovativeness Scale was included in the survey to measure how innovative participants were with regard to buying online. It was hypothesized that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greate…
Consumer response to Web sites and their influence on advertising effectiveness
The purpose of the present study was to test four hypotheses regarding the effects of viewing Web sites on Internet advertising. We surveyed a convenience sample of 329 undergraduate students, asking them to recall brand names seen on the Internet, to describe perceived advantages and disadvantages of online advertising, and to recall ads encountered in all media and whether they liked these or not. Visiting Web sites appeared to increase aided r…
Tendency to Conform: A New Measure and its Relationship to Psychological Reactance
This study assessed the relationship between two important constructs in social psychology, conformity and psychological reactance, which are suggested to be negatively related, i.e., a person higher in the tendency to conform will score lower on psychological reactance and vice versa. The two constructs were measured by multi-item self-report scales, the Therapeutic Reactance Scale of Dowd, et al. and a new tendency to conform scale constructed …
Psychology (28 works) · Social Psychology (19 works) · Social Psychology (16 works) · Computer Science (12 works) · Developmental psychology (12 works) · Mathematics (12 works) · Business (10 works) · Statistics (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Scale (ratio (8 works)