Aron Darmody
Biographic Data
| ID | 201023 |
|---|---|
| NAME | Aron Darmody |
| GIVEN NAMES | Aron |
| FAMILY NAME | Darmody |
| SIGNATURE | DARMODY A |
| AFFILIATIONS | York University |
| ORCID | 0000-0002-6646-6028 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 135 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 3 |
Manipulate to empower
In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this co…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Manipulate to empower
In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this co…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Manipulate to empower
In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this co…
Sociology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Epistemology (2 works) · Law (2 works) · Political science (2 works) · Politics (2 works) · Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Business (1 works)