Jacqueline M Conard
Biographic Data
| ID | 202406 |
|---|---|
| NAME | Jacqueline M Conard |
| GIVEN NAMES | Jacqueline M |
| FAMILY NAME | Conard |
| SIGNATURE | CONARD J M |
| AFFILIATIONS | Belmont University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
The Last Name Effect
In addition to deciding whether to buy an item, consumers can often decide when they buy an item. This article links the speed with which adults acquire items to the first letter of their childhood surname. We find that the later in the alphabet the first letter of one’s childhood surname is, the faster the person acquires items as an adult. We dub this the last name effect, and we propose that it stems from childhood ordering structures that put…
The Last Name Effect
In addition to deciding whether to buy an item, consumers can often decide when they buy an item. This article links the speed with which adults acquire items to the first letter of their childhood surname. We find that the later in the alphabet the first letter of one’s childhood surname is, the faster the person acquires items as an adult. We dub this the last name effect, and we propose that it stems from childhood ordering structures that put…
The Last Name Effect
In addition to deciding whether to buy an item, consumers can often decide when they buy an item. This article links the speed with which adults acquire items to the first letter of their childhood surname. We find that the later in the alphabet the first letter of one’s childhood surname is, the faster the person acquires items as an adult. We dub this the last name effect, and we propose that it stems from childhood ordering structures that put…
Advertising (1 works) · Alphabet (1 works) · Brand names (1 works) · Business (1 works) · Child and Animal Learning Development (1 works) · Computer Science (1 works) · Decision-Making and Behavioral Economics (1 works) · Linguistics (1 works) · Names, Identity, and Discrimination Research (1 works) · Philosophy (1 works)