Richard Yalch
Biographic Data
| ID | 202525 |
|---|---|
| NAME | Richard Yalch |
| GIVEN NAMES | Richard |
| FAMILY NAME | Yalch |
| SIGNATURE | YALCH R |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 1 |
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on…
To Take or Not to Take the Only One
It was hypothesized that for females and children under the age of 11, the probability of choosing a unique product could be influenced by controlling the valence of the resulting dispositional attribution. A label was used to increase the availability of a positive attribution (“I will be unique”) versus a negative one (“I will be selfish”). Labeled females and younger children were significantly more likely to choose the unique product than wer…
To Take or Not to Take the Only One
It was hypothesized that for females and children under the age of 11, the probability of choosing a unique product could be influenced by controlling the valence of the resulting dispositional attribution. A label was used to increase the availability of a positive attribution (“I will be unique”) versus a negative one (“I will be selfish”). Labeled females and younger children were significantly more likely to choose the unique product than wer…
To Take or Not to Take the Only One
It was hypothesized that for females and children under the age of 11, the probability of choosing a unique product could be influenced by controlling the valence of the resulting dispositional attribution. A label was used to increase the availability of a positive attribution (“I will be unique”) versus a negative one (“I will be selfish”). Labeled females and younger children were significantly more likely to choose the unique product than wer…
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on…
Psychology (2 works) · Advertising & Promotion (1 work) · Business & Economics (1 work) · Commerce électronique (1 work) · Comportement (1 work) · Consommateurs (1 work) · Consumer behavior (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Digital Marketing and Social Media (1 work)