Marco C Yzer
Biographic Data
| ID | 2032859 |
|---|---|
| NAME | Marco C Yzer |
| GIVEN NAMES | Marco C |
| FAMILY NAME | Yzer |
| SIGNATURE | YZER M C |
| AFFILIATIONS | University of Minnesota |
| ORCID | 0000-0002-9578-4818 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 109 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Effects of Exposure to Conflicting Health Information on Topic-Specific Information Sharing and Seeking Intentions
Despite considerable evidence that exposure to conflicting health information can have undesirable effects on outcomes including public understanding about and trust in health recommendations, comparatively little is known about whether such exposure influences intentions to engage in two communication behaviors central to public health promotion: information sharing and information seeking. The purpose of the current study is to test whether exp…
Adverse unintended effects of antistigma campaigns and intervention messages
Adverse unintended effects of antistigma campaigns and intervention messages
Vulnerability to the Effects of Conflicting Health Information
BACKGROUND: Exposure to conflicting health information can produce negative affective and cognitive responses, including confusion and backlash, and the effects of this exposure can even "carry over" and reduce people's receptivity to subsequent messages about health behaviors for which there is scientific consensus. What is not known is whether certain population subgroups are more vulnerable to such carryover effects. AIMS: This study investiga…
Effects of Exposure to Conflicting Information About Mammography on Cancer Information Overload, Perceived Scientists’ Credibility, and Perceived Journalists’ Credibility
Conflicting recommendations about mammography screening have received ample media coverage, emphasizing scientists’ debate over the value of breast cancer screening and differences in professional organizations’ guidelines about the appropriate starting age and frequency of routine mammograms. Whereas past research suggests that exposure to such media coverage of conflicting recommendations can have undesirable consequences, both on topic-specifi…
Sustaining positive perceptions of science in the face of conflicting health information
A Reasoned Action Approach to Depression Help-Seeking Messaging for College Students
In this study we integrated insights from research on cognitive biases in depression with the reasoned action approach to predicting and changing behavior (RAA) with the goal of identifying implications for help-seeking messaging for college students with varying levels of depression. Findings from a sample of 374 U.S. college students support the ability of RAA to explain help-seeking intentions for non-depressed, mildly depressed students, and …
Testing a Brief Scale Format Self-affirmation Induction for Use in Health Communication Research and Practice
Research on self-affirmation has potential to inform the field’s understanding of health message resistance and acceptance. However, widely used self-affirmation instruments have several disadvantages that can lead to inconsistent success in generating self-affirmation and thus may explain inconsistent self-affirmation effects, or at the very least make their use cumbersome. In a series of three sequential studies, we introduced and tested a brie…
Advancing Health Communication Research
Perceived Behavioral Control in Reasoned Action Theory
The inclusion of perceptions of control over behavioral performance has importantly advanced the ability of reasoned action theory to explain behavioral intentions and predict behavior. In consequence, the theory has usefulness as a tool for developing behavior change interventions. Despite the theoretical and practical importance of a perceived behavioral control construct, there remains ambiguity regarding the precise meaning and measurement of…
When (and Why) Interpersonal Talk Matters for Campaigns
We discuss how selected theoretical advances address key gaps in our understanding of the intersection of conversation and campaigns. Included are the possibilities that interpersonal interaction might spread inoculation, that social network density might affect the translation of mass media messages into public sentiment, that campaign message form might prompt people to talk, that conversation might be a crucial link between campaign efforts an…
HIV interventions affect behavior indirectly
Behavioral theory informs HIV prevention programs by identifying important predictors of the relevant behavior. Changes in those predictors brought about by program messages should theoretically translate into behavior change. Program evaluation, however, may examine only whether message exposure is associated with behavior change, assuming that if people changed their behavior, the intervention must have effectively changed the determinants. Thi…
New Communication Technologies, Old Questions
The recent emergence of new media, or better, new communication technologies, has afforded substantial commentary regarding societal effects, the latest chapter in a decades-old trend that rises and falls with each new communication technology. Whereas this article does not deny that the current generation of communication technologies differs from predecessors, it argues against the need for wholesale changes in theory to understand the effects …
The Roles of Interpersonal Communication in Mass Media Campaigns
Communication scholarship has witnessed an explosion of disciplinary divisions and specific topic interest groups in the past 50 years that represents either noteworthy maturation or a troubling splintering, depending on your vantage point. As a result, important intersections remain for us to explore. In this review, we seek to highlight connections between interpersonal communication and mass media campaigns by identifying related streams of re…
Using Theory to Design Effective Health Behavior Interventions
This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefs about consequences, normative issues, and efficacy with respect to a particular behavior. Media priming theory focuses on strengthening the association between a belief and its outcomes, such as attitude and intention toward performing the behavior. Bot…
Using Theory to Design Effective Health Behavior Interventions
This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefs about consequences, normative issues, and efficacy with respect to a particular behavior. Media priming theory focuses on strengthening the association between a belief and its outcomes, such as attitude and intention toward performing the behavior. Bot…
When (and Why) Interpersonal Talk Matters for Campaigns
We discuss how selected theoretical advances address key gaps in our understanding of the intersection of conversation and campaigns. Included are the possibilities that interpersonal interaction might spread inoculation, that social network density might affect the translation of mass media messages into public sentiment, that campaign message form might prompt people to talk, that conversation might be a crucial link between campaign efforts an…
The Roles of Interpersonal Communication in Mass Media Campaigns
Communication scholarship has witnessed an explosion of disciplinary divisions and specific topic interest groups in the past 50 years that represents either noteworthy maturation or a troubling splintering, depending on your vantage point. As a result, important intersections remain for us to explore. In this review, we seek to highlight connections between interpersonal communication and mass media campaigns by identifying related streams of re…
Perceived Behavioral Control in Reasoned Action Theory
The inclusion of perceptions of control over behavioral performance has importantly advanced the ability of reasoned action theory to explain behavioral intentions and predict behavior. In consequence, the theory has usefulness as a tool for developing behavior change interventions. Despite the theoretical and practical importance of a perceived behavioral control construct, there remains ambiguity regarding the precise meaning and measurement of…
New Communication Technologies, Old Questions
The recent emergence of new media, or better, new communication technologies, has afforded substantial commentary regarding societal effects, the latest chapter in a decades-old trend that rises and falls with each new communication technology. Whereas this article does not deny that the current generation of communication technologies differs from predecessors, it argues against the need for wholesale changes in theory to understand the effects …
Sustaining positive perceptions of science in the face of conflicting health information
Testing a Brief Scale Format Self-affirmation Induction for Use in Health Communication Research and Practice
Research on self-affirmation has potential to inform the field’s understanding of health message resistance and acceptance. However, widely used self-affirmation instruments have several disadvantages that can lead to inconsistent success in generating self-affirmation and thus may explain inconsistent self-affirmation effects, or at the very least make their use cumbersome. In a series of three sequential studies, we introduced and tested a brie…
Using Theory to Design Effective Health Behavior Interventions
This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefs about consequences, normative issues, and efficacy with respect to a particular behavior. Media priming theory focuses on strengthening the association between a belief and its outcomes, such as attitude and intention toward performing the behavior. Bot…
The Roles of Interpersonal Communication in Mass Media Campaigns
Communication scholarship has witnessed an explosion of disciplinary divisions and specific topic interest groups in the past 50 years that represents either noteworthy maturation or a troubling splintering, depending on your vantage point. As a result, important intersections remain for us to explore. In this review, we seek to highlight connections between interpersonal communication and mass media campaigns by identifying related streams of re…
HIV interventions affect behavior indirectly
Behavioral theory informs HIV prevention programs by identifying important predictors of the relevant behavior. Changes in those predictors brought about by program messages should theoretically translate into behavior change. Program evaluation, however, may examine only whether message exposure is associated with behavior change, assuming that if people changed their behavior, the intervention must have effectively changed the determinants. Thi…
New Communication Technologies, Old Questions
The recent emergence of new media, or better, new communication technologies, has afforded substantial commentary regarding societal effects, the latest chapter in a decades-old trend that rises and falls with each new communication technology. Whereas this article does not deny that the current generation of communication technologies differs from predecessors, it argues against the need for wholesale changes in theory to understand the effects …
When (and Why) Interpersonal Talk Matters for Campaigns
We discuss how selected theoretical advances address key gaps in our understanding of the intersection of conversation and campaigns. Included are the possibilities that interpersonal interaction might spread inoculation, that social network density might affect the translation of mass media messages into public sentiment, that campaign message form might prompt people to talk, that conversation might be a crucial link between campaign efforts an…
Perceived Behavioral Control in Reasoned Action Theory
The inclusion of perceptions of control over behavioral performance has importantly advanced the ability of reasoned action theory to explain behavioral intentions and predict behavior. In consequence, the theory has usefulness as a tool for developing behavior change interventions. Despite the theoretical and practical importance of a perceived behavioral control construct, there remains ambiguity regarding the precise meaning and measurement of…
Advancing Health Communication Research
Testing a Brief Scale Format Self-affirmation Induction for Use in Health Communication Research and Practice
Research on self-affirmation has potential to inform the field’s understanding of health message resistance and acceptance. However, widely used self-affirmation instruments have several disadvantages that can lead to inconsistent success in generating self-affirmation and thus may explain inconsistent self-affirmation effects, or at the very least make their use cumbersome. In a series of three sequential studies, we introduced and tested a brie…
A Reasoned Action Approach to Depression Help-Seeking Messaging for College Students
In this study we integrated insights from research on cognitive biases in depression with the reasoned action approach to predicting and changing behavior (RAA) with the goal of identifying implications for help-seeking messaging for college students with varying levels of depression. Findings from a sample of 374 U.S. college students support the ability of RAA to explain help-seeking intentions for non-depressed, mildly depressed students, and …
Vulnerability to the Effects of Conflicting Health Information
BACKGROUND: Exposure to conflicting health information can produce negative affective and cognitive responses, including confusion and backlash, and the effects of this exposure can even "carry over" and reduce people's receptivity to subsequent messages about health behaviors for which there is scientific consensus. What is not known is whether certain population subgroups are more vulnerable to such carryover effects. AIMS: This study investiga…
Effects of Exposure to Conflicting Information About Mammography on Cancer Information Overload, Perceived Scientists’ Credibility, and Perceived Journalists’ Credibility
Conflicting recommendations about mammography screening have received ample media coverage, emphasizing scientists’ debate over the value of breast cancer screening and differences in professional organizations’ guidelines about the appropriate starting age and frequency of routine mammograms. Whereas past research suggests that exposure to such media coverage of conflicting recommendations can have undesirable consequences, both on topic-specifi…
Sustaining positive perceptions of science in the face of conflicting health information
Effects of Exposure to Conflicting Health Information on Topic-Specific Information Sharing and Seeking Intentions
Despite considerable evidence that exposure to conflicting health information can have undesirable effects on outcomes including public understanding about and trust in health recommendations, comparatively little is known about whether such exposure influences intentions to engage in two communication behaviors central to public health promotion: information sharing and information seeking. The purpose of the current study is to test whether exp…
Adverse unintended effects of antistigma campaigns and intervention messages
Adverse unintended effects of antistigma campaigns and intervention messages
Psychology (14 works) · Social Psychology (12 works) · Political science (9 works) · Computer Science (6 works) · Medicine (6 works) · Social Psychology (6 works) · Behavioral Health and Interventions (4 works) · Environmental health (4 works) · Health care (4 works) · Health communication (4 works)