C D Beaumont
Biographic Data
| ID | 2034776 |
|---|---|
| NAME | C D Beaumont |
| GIVEN NAMES | C D |
| FAMILY NAME | Beaumont |
| SIGNATURE | BEAUMONT C D |
| AFFILIATIONS | Collett Dickenson and Pearce, 110 Euston Road, London NW1 2DQ, England; and London Business School, London NW1 4SA, England |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 1989 |
| H-INDEX | 1 |
Advertising Assessment-Myth or Reality
In this paper the topic of advertising assessment is revisited, given the widespread availability of low-cost microcomputer modelling developments. It is recognised that when regression analysis became popular in the 1970s with the advent of the mainframe computer, much hype and little marketing benefit ensued. It is argued that simply speeding up the old practices of the 1970s, which rightly fell from favour, will provide no benefit to the adver…
Government Popularity and Attitude Towards the Government's Record Revisited
A recent paper in this Journal (John Hudson, ‘The Relationship Between Government Popularity and Approval for the Government's Record in the United Kingdom’, XV (1985), 165–86) examined the relationship between government popularity as indicated by the voting intentions series of the opinion polls and approval for the government's record. Among other things it demonstrated that government popularity increased in the quarter prior to an election a…
Forecasting with micros
Forecasting with micros
Government Popularity and Attitude Towards the Government's Record Revisited
A recent paper in this Journal (John Hudson, ‘The Relationship Between Government Popularity and Approval for the Government's Record in the United Kingdom’, XV (1985), 165–86) examined the relationship between government popularity as indicated by the voting intentions series of the opinion polls and approval for the government's record. Among other things it demonstrated that government popularity increased in the quarter prior to an election a…
Forecasting with micros
Government Popularity and Attitude Towards the Government's Record Revisited
A recent paper in this Journal (John Hudson, ‘The Relationship Between Government Popularity and Approval for the Government's Record in the United Kingdom’, XV (1985), 165–86) examined the relationship between government popularity as indicated by the voting intentions series of the opinion polls and approval for the government's record. Among other things it demonstrated that government popularity increased in the quarter prior to an election a…
Advertising Assessment-Myth or Reality
In this paper the topic of advertising assessment is revisited, given the widespread availability of low-cost microcomputer modelling developments. It is recognised that when regression analysis became popular in the 1970s with the advent of the mainframe computer, much hype and little marketing benefit ensued. It is argued that simply speeding up the old practices of the 1970s, which rightly fell from favour, will provide no benefit to the adver…
Computer Science (2 works) · Economics (2 works) · History (2 works) · Advertising (1 work) · Advertising research (1 work) · Base (topology (1 work) · Big Data and Business Intelligence (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Data science (1 work)