William Wethington
Biographic Data
| ID | 2042817 |
|---|---|
| NAME | William Wethington |
| GIVEN NAMES | William |
| FAMILY NAME | Wethington |
| SIGNATURE | WETHINGTON W |
| AFFILIATIONS | University of North Georgia, Dahlonega, GA, USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Economics of an Aging Superstar's Popularity
This paper explores how a sports superstar's popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association's major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995-2022). Tiger Woods' major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this wr…
No prominent works on this page.
The Economics of an Aging Superstar's Popularity
This paper explores how a sports superstar's popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association's major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995-2022). Tiger Woods' major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this wr…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Economics (1 work) · Popularity (1 work) · Psychology (1 work) · Social Psychology (1 work) · Sport and Mega-Event Impacts (1 work) · Sports Analytics and Performance (1 work)